Sunday January, 2024

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Blogs

Better Marketing - Medium

This Tiny Island Nation Made Better Marketing Campaigns Than Most Billion-Dollar Corporates

Dan StevensJan 28

How to Create “Experience Genres” To Gain More Customers and Stay Top of Mind

David W LitwinJan 27

I’ve Been A Marketing Consultant For 10 Years — Here’s How I Tripled Revenue By “Content Testing”

Selen KucukarslanJan 26

5 Beginner SEO Mistakes to Avoid at All Costs

Alex ManeaJan 25

5 Ways I Used Chat GPT to Land Lucrative B2B Marketing Gigs

Maddie WalkerJan 25

Copyblogger

Social Media Copywriting: 10 Secrets Influencers Use

Megan MahoneyJan 26

I studied the most commented and shared social media posts from some of the biggest influencers on LinkedIn and Twitter,...

The post Social Media Copywriting: 10 Secrets Influencers Use appeared first on Copyblogger.

SEO Blog by Ahrefs

ChatGPT for SEO? You’re Using It Wrong.

Joshua HardwickJan 25

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster. For example, here’s me…

Newsletters

First 1000

External forces and inflection points.

Ali AbouelattaJan 24

Hey friends 👋🏾, In many of the founding stories I wrote for this newsletter, I noticed that there is often an external force outside of a product or feature set that was instrumental in getting the company to an inflection point. This week, I went through the 120+ issues archive …

Carnage Issues

Team Yeti 💧

Shannon SankeyJan 25

Viral trends, myths, and more.

The post Team Yeti 💧 appeared first on Carney.

Podcasts

Duct Tape Marketing

Future-Proofing Your Consulting Career

John Jantsch | YAP Media NetworkJan 25

In this episode of the Duct Tape Marketing Podcast, I interviewed David A. Fields, a seasoned consultant and Co-founder of Ascendant Consulting. We explored the transformative impact of Artificial Intelligence on consulting, dived into the crucial role of building trust with the Trust Triangle, and uncovered the innovative Colorado Pricing …

The Copyblogger Podcast

Noah Kagan: How He Went From Fired at Facebook to CEO of AppSumo

podcasters.spotify.comCopyblogger Media LLCJan 23

On this week's episode Tim Stoddart sits down with Noah Kagan from AppSumo. They discuss Noah's new book Million Dollar Weekend, becoming a successful YouTuber, and what it takes to achieve all of it.

Cool things mentioned in the show:

Noah's Newsletter - https://noahkagan.com/Noah's Book - https://noahkagan.com/mdwbook/Tim on Twitter - …

Marketing Over Coffee Marketing Podcast

Mordy Oberstein of Wix on Site Management and SEO

John Wall and Christopher PennJan 26

In this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush …

r/marketing

Laid off from my dream job and I’m devastated

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Today I was laid off from my dream job, which coincidentally was my first marketing role. Been in the position for just under two years, it was a small tech company that had been acquired in 2022, and drastic changes by upper management meant that the team I worked with was laid off. If the jobs market wasn’t so brutal, I’d hold out hope of finding my next dream job, but hearing all of the horror stories makes me feel like I’ll never work again, especially when I feel like don’t have a huge amount of marketing experience compared to other applicants. And where I live (Ireland), the number of open marketing positions vs applicants is absurd, the competition is insane. I really don’t know what to do. I was just getting to a place of being really confident in my abilities, the end of the year I was thriving, and now this. A big component of my job was developing GTM strategies as I was dealing with an emerging market, so it’s an avenue I’m looking at again for my (hopefully) next role. But any advice would be great, I feel so lost :(

What is the best paid skill in marketing?

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Hello Fellow Marketers! Like the title says, what is the best paid skill in marketing? I’ve been working in marketing for years. In that time, I’ve honestly done a bit of everything. SEO, PPC, web development, video content, copywriting, graphic design… you get the idea. As we all know, being a generalist doesn’t pay too well. I’d like to pick one discipline and stick with it. I also want to make as much money as possible. If anyone has any advice on the best paid role in marketing then I will love you forever. Or just say thank you in the comments. Whichever works best for you.

I’m scared that I’ll be let go soon - in this situation would I be fired or laid off?

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So I’ve been at my company for like 4.5 months, it’s my first real marketing job. I’m the solo marketing department there and they’ve never had a marketing person there before (family owned company), except for one girl back in 2016 that they fired for not producing results after 6 months. Well, I’m coming up to my 6 months and I haven’t produced any monetary results (we’re a B2B company of a very niche service). I have produced a ton of results in our social media despite not having any budget, and I’ve rebranded our website and am currently organizing our email outreach. My boss though is getting ancy about no new clients yet and I can really tell. If he lets me go, would this be me getting laid off, or fired? Since it’s because I didn’t produce monetary results? Thanks!