Mailbrew Marketing Weekly - Marketing Weekly #165

We’re Drowning In A Sea Of Low-Grade Content Marketing, And Only Stories Can Rescue Us • I’ve Been Studying Book Marketing for Over 3 Years Now. Here’s What I’ve Learned So Far • How to Build a Content Ecosystem for Your Small Business • How I Launched a Marketing Agency and Made $20,000 in the First Year • The Boomerang Effect of Quality and Ethics • 15 Personal Branding Examples To Learn From • Marketing KPIs: 30 Metrics for Every Marketing Role • 🧪 Positive friction • Just Joshin’ • Crushing the Founder's Curse: Unlocking Business Value Beyond Yourself
4
Sunday February, 2024

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

15 Personal Branding Examples To Learn From
Megan MahoneyFeb 2

Some people consistently earn hundreds of likes and comments on each of their posts, and their audiences have helped them...

The post 15 Personal Branding Examples To Learn From appeared first on Copyblogger.

Marketing KPIs: 30 Metrics for Every Marketing Role
Ryan LawFeb 2
To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also have overlapping audiences (SEOs and content marketers may track very
Read more ›

Newsletters

🧪 Positive friction
Ali AbouelattaJan 29
Friction isn't always the enemy, laziness is!
Just Joshin’
Shannon SankeyFeb 2

Memes, mob wives, and margaritas.

The post Just Joshin’ appeared first on Carney.


Podcasts

Crushing the Founder's Curse: Unlocking Business Value Beyond Yourself
ducttapemarketing.comJohn JantschFeb 1
In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking …
Tim Stoddart & Ethan Brooks: Concrete Steps For Overcoming Fear Of Failure As A Writer
podcasters.spotify.comCopyblogger Media LLCJan 30

This week we have another Throwback Episode. In this episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) take a break from marketing and business in order to talk about the ins and outs of story-telling, fear of failure, and how to put yourself out there.

Cool …

Now with More Taylor Swift Fans!
John Wall and Christopher PennFeb 2

In this Marketing Over Coffee: Learn about Email Deliverability, Swifties, Apple Vision, Echo Studio and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Email Deliverability Day! Trust Insights Livestream on setting up email for maximum deliverability …


Marketing is OVER?

A lot of people started marketing after COVID-19 thinking this is the new “get rich quick” scheme and the search results for SMMA and Agency were at a all time high Thankfully.. All these kids made no money and the number dropped by 90% same thing is happening with SAAS and gurus are portraying it as “the next big thing” The problem is… That I was looking the other day that companies are advertising for a digital marketing specialist for $45K for an On-Site job in NYC because of the increase in supply of resources having this skill. Business is fucked… Because if you approach a person saying I’ll provide marketing services. He has a long story of how he got an email from a 16 year old promising the same but didn’t provide any results. So… - Barrier to entry is 0 - Supply is at all time high - Trust is at a all time low How do you still make money? Find a good job that pays $100K+ What is the future for marketing services like? I really need expert opinions and I would be personally connecting with the experts giving out knowledge to learn :)

Marketing Manager Day 1 - What Do You Do in Your First 30 Days?

You just started a new job as a marketing manager with a focus on digital. You’re on a small team but you have no direct reports - the marketing falls on you - you’re responsible for everything. What are some of the things you do in your first 30 days? What’s your focus? Ensure analytics are set up well? Do you start documenting data from day 1? Curious to hear your thoughts.

Can’t get hired with 12+ years exp. What can I pivot into?

Yes, another post from someone that can’t find a job in this market unfortunately. My last 3 roles were: Head of Growth, Head of Marketing, Marketing Director. Each of those roles only lasted a year; first business was acquired, the next two aggressively downsized during covid. My professional network is weak, I regret not putting effort into this over the years. I have joined freelancing websites for Marketers and have had no matches/intros. I expect they’re way over subscribed by others in my position. I’ve applied for jobs for 5 months straight and not only am I barely getting to the first interview, I’m rarely ever getting any type of response. I know - the market is absolutely crazy right now and has been for some time but as I’ve spent the last 12 years without a gap of more than a couple weeks between jobs, this is hitting me really hard - mentally and financially. I told myself I’d give it one more month and then have to seriously consider a significant pivot (and if that doesn’t work, a career change) to get some money coming in, and I’m at that point now. Has anyone pivoted their marketing skillset into a career which is not as crazy as marketing is right now? For a bit of context I’ve been 80% B2C, tech start-ups and some ecom.



Marketing Jobs on the Swipe Files Job Board →


Twitter

Twitter's recent changes have required us to disable Twitter sources. We're looking at bringing it back, let us know Twitter is important to you

Thanks for reading!

Have a great week. 🤓


⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Older messages

Marketing Weekly #164

Sunday, January 28, 2024

This Tiny Island Nation Made Better Marketing Campaigns Than Most Billion-Dollar Corporates • How to Create “Experience Genres” To Gain More Customers and Stay Top of Mind • I've Been A Marketing

Marketing Weekly #163

Sunday, January 21, 2024

If Your Marketing Isn't Clear, Your Business Will Fail • Brands That Understand This One Simple Strategy Will Rule in 2024 • The 5 Things I Do to Optimize My Article Images for SEO • Want To Grow

Marketing Weekly #162

Sunday, January 14, 2024

Perks and Pitfalls of ChatGPT Headlines • How Playing the Right Tunes Makes People Open Their Wallets Wider • How I Use Google Search Console to Come Up with New Content Ideas • 5 Reasons Your Website

Marketing Weekly #161

Sunday, January 7, 2024

Want Marketing Momentum? Use This Psychology Secret to Capture Momentum • How I Generated High-Quality Leads On LinkedIn Without Creating Content and Spending Less Than $25… • How to Start Your First

Marketing Weekly #160

Sunday, December 31, 2023

How To Become A Ghostwriter: From A 7-Figure Ghostwriter • Cup of Kindness • Unlocking Your Unfair Advantage • Nicolas Cole: What is the secret to writing high-performing content online? • One of the

Ambani gets keys to the Magic Kingdom

Thursday, February 29, 2024

Also in today's edition: Apple puts its Titan to rest; Levi's goes bottoms up; CBAM isn't all that; Scavenger hunts paused for the taxman ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

Token 1.22: Data Privacy in LLM systems

Thursday, February 29, 2024

From concerns about data leakage to the main technical strategies for managing privacy in LLMs. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The new AI tool for small businesses

Wednesday, February 28, 2024

Plus: Klaviyo's new AI features ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Gen Z's big gamble

Wednesday, February 28, 2024

Living with their parents is going to cost them. View in browser BUSINESS INSIDER BUSINESS INSIDER Subscribe INSIDE SCOOP iStock; Rebecca Zisser/BI Gen Z's big gamble They're living with their

Rugby Coach Now Makes $10/mth with 2 Websites...

Wednesday, February 28, 2024

Today, I'm excited to share with you the story of James de Lacey. He's a former Rugby player and strength and conditioning coach. He turned his skills for rugby, strength and conditioning into

An open source alternative GitHub Secret scanning, GitGuardian & co

Wednesday, February 28, 2024

TruffleHog is an open source secret scanner, New projects for AI-driven audio generation, Spotify playlist downloader, AI sticker generation, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing

Wednesday, February 28, 2024

​ Issue #440 - February 28th, 2024 Boost Conversion with the Shopify Combined Listings App Shopify Plus stores will soon have access to Shopify Combined Listings which will answer the question of

How brands are using audience data to grow e-commerce revenue

Wednesday, February 28, 2024

First-party data insights from Dagne Dover, Andie Swim and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Bitcoin's Early Morning Spike to $59,500

Wednesday, February 28, 2024

February 28, 2024 | Read Online Bitcoin's Early Morning Spike to $59500 Plus IBIT Dominates with Back-to-Back Record Inflows fb tw in email The Breakdown First Five - Wednesday, February 28, 2024

Instant Instagram content improvements…

Wednesday, February 28, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's a 🗓️ Leap Year, Reader... Tomorrow, we get an extra 24 hours! In