Sunday February, 2024

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Blogs

Better Marketing - Medium

Let’s Stop Losing Clients: My Strategies to Overcome Difficult Client Relationships

Stephany HighgraceFeb 25

How AI Will Create More Versatile Marketing Professionals

Justin McLaughlinFeb 24

Google Wants to Eliminate Affiliate Sites

Paulo A. JoséFeb 23

The Psychology Game: How Loss Aversion Drives Marketing Wins

MarkFeb 23

How I Create SEO Topical Maps For Websites

Alex ManeaFeb 22

Copyblogger

How To Make (Substantial) Money On Social Media

Megan MahoneyFeb 23

There are plenty of multi-millionaires that have built their wealth from their social media following, and most of them are...

The post How To Make (Substantial) Money On Social Media appeared first on Copyblogger.

SEO Blog by Ahrefs

My 5 Favorite Ahrefs Use Cases for Content Marketers

Ryan LawFeb 20

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today, a lot of the most exciting content strategies live outside…

Newsletters

Carnage Issues

Click Around & Find Out

Shannon SankeyFeb 23

Only 1/4 of marketers have used AI for graphics.

The post Click Around & Find Out appeared first on Carney.

Podcasts

Duct Tape Marketing

Unlocking the Secrets to Premium Pricing in Professional Services

ducttapemarketing.comJohn JantschFeb 22

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client …

The Copyblogger Podcast

Ryan Carr: How to Work Smarter with the Content You Create

podcasters.spotify.comCopyblogger Media LLCFeb 20

On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.

Your personal assistant to grow & monetize your 𝕏 (Twitter) audience.⁠⁠⁠Give Hypefury a …

r/marketing

I can spot AI written content a mile away now - it’s giving me the ick!

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I’m seeing so much email marketing written by chat GPT now and it’s really rubbing me up the wrong way. I’m all for integrating AI chat helpers, but it needs to be done the right way - so as not to lose our unique voices. I use them a lot for conciseness and efficiency, but adapt it to my voice. I received an email from one of my close competitors that was so obviously generated by a bot and it actually made me sad on reflection. Good content from competitors generally revs me up and motivates me to think a bit harder, but this was so so lazy, and it made me think…is this where we’re headed? Lazy content creation where everyone’s voice sounds the same? What are your opinions lads and lassies?

Is LinkedIn just full of vapid narcissists?

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I have been posting on LinkedIn a lot lately. I am told that interacting with other people's posts in my niche is very important to getting engagement on my posts. But the people whose posts I interact with don't seem to give a crap about my posts. Is LinkedIn just full of vapid narcissists who don't actually give a shit about anyone but themselves? Do I need to interact steadily with particular influencers over time until they notice? It seems honestly counterintuitive that anyone with a decent following would care to interact with anyone else's posts out of a sense of competition. And, obviously, they can interact with you without having to leave their posts, thus increasing THEIR engagement. Thoughts? Is this whole enterprise of mine a waste of time?

Do you think a lot of marketers are terrible at marketing?

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The amount of times I've worked with people in marketing and I think 'how the hell did you get employed and then somehow keep your job?' is unreal. Eg basic metrics aren't tracked, don't know how to use common tools, haven't ever talked to customers, either outright refuse to or don't bother to continue educating themselves in the space... The list goes on. Is this something you've experienced?