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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Data Storytelling

Data storytelling is the process of communicating insights from data using narration and visualization.

This approach is trending primarily because it makes it easier for businesses to act on complex information.

Also, tools like Tableau and Yellowfin now have data storytelling features, which is further increasing interest in this approach.

Interest in data storytelling is predicted to see significant future growth.

According to Gartner, 75% of all data will be consumed through data storytelling by 2025.

What's Next

Data storytelling is part of the Wasted Data Utilization meta trend.

Approximately 75% of the data that companies collect remains unused.

Furthermore, 60% of investments in analytics capabilities go to waste because insights aren’t utilized properly.

Which is why 93% of organizations indicate they plan to spend more to strengthen their data and analytics capabilities.

This explains why approaches like AI analytics and data visualization are trending.

Topic #2

Boho Braids

Boho braids are a style of braided hair that embodies a relaxed and often slightly messy aesthetic.

(Boho tribal braids and boho knotless braids are trending boho braid sub-styles).

This style draws inspiration from bohemian lifestyles.

Boho braids have grown mainly due to TikTok (videos mentioning the hairstyle get 1.9 million TikTok views on average).

What's Next

Boho braids are part of the HairTok meta trend.

The #hairtok hashtag has over 2.6 million posts on the platform.

And having a presence in this community has become a go-to marketing strategy for many DTC hair care companies.

Here are a few examples of trending HairTok products:

Nanoplastia hair treatment is a deep conditioning technique emerging as an alternative to keratin treatments.

Hair botox is a salon treatment designed to make the hair look fuller and smoother.

Rosemary oil is an increasingly popular natural method of preventing hair loss.

Topic #3

Pink Matcha

Pink matcha is green matcha tea mixed with pink ingredients, like rose petals, dragon fruit, or pitaya powder.

This makes the matcha turn pink and adds a flowery or earthy taste to the beverage.

Interest in this product is growing as people look for ways to replicate Starbucks’ pink drink at home.

One highly-rated pink matcha powder brings in approximately $31.4K/month on Amazon.

What's Next

Pink matcha is part of the Colorful Matcha meta trend.

Matcha has become an Insta-worthy drink (the #matcha hashtag has over 7.6 million posts on the platform).

While green matcha remains the most popular matcha, people are starting to look for new alternatives.

Examples of trending matcha products include:

Red matcha refers to an herbal tea made from the Hibiscus flower.

Blue matcha is made from the Butterfly Pea Flower plant and allegedly helps manage stress, stabilizes blood pressure, and supports skin health.

Orange matcha is green matcha with added orange juice and orange slices.

Topic #4

Perimenopause Supplement

Perimenopause supplements are designed to help alleviate symptoms associated with perimenopause.

These supplements often contain vitamins and minerals (magnesium, vitamin B, calcium, etc.) that are believed to support hormonal balance and reduce the severity of perimenopausal symptoms.

Perimenopause has traditionally been an overlooked phase of menopause.

However, this is changing.

The hashtag #perimenopause has over 80K videos on TikTok, illustrating growing awareness.

This growing awareness is primarily why we’re seeing accelerated interest in perimenopause supplements.

One popular pack of perimenopause tablets brings in approximately $48K/month on Amazon.

What's Next

Perimenopause supplements are part of the Perimenopause Care meta trend.

Searches for “perimenopause” have increased by 122% over the past five years.

Here are a few in-demand perimenopause care products:

Perimenopause apps allow users to track their mood, monitor changes and set lifestyle goals (exercise, nutrition, etc.).

Perimenopause books help women deal with the physical and emotional challenges that can occur during menopause and perimenopause.

Perimenopause tests examine hormonal levels and other biomarkers that perimenopause may impact.

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off.

Which is why 1,000+ VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

You can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

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Exploding Topics - ET: February 27th 2024

Topic #1

Data Storytelling

What's Next

Topic #2

Boho Braids

What's Next

Topic #3

Pink Matcha

What's Next

Topic #4

Perimenopause Supplement

What's Next

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

Older messages

ET: February 20th 2024

ET: February 13th 2024

ET: February 6th 2024

ET: January 30th 2024

ET: January 23rd 2024

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