Mailbrew Marketing Weekly - Marketing Weekly #169
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Blogs
Most of the advice to get more followers on Twitter is the same – post valuable content consistently. Yet many...
The post How To Get More Followers On Twitter (Avoid These Mistakes) appeared first on Copyblogger.
“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, …
This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on …
Newsletters
PR winners and losers.
The post Dirty Baggage appeared first on Carney.
Podcasts
On this week's throwback episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you how to build an …
In this Marketing Over Coffee: Learn about Social Media Strategy, Channel Selection and more! Direct Link to File Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media – How To Build Flourishing Online Communities from Kogan Page Television journalism …
So recently Wendy's has announced that they intend to introduce new Surge Pricing to their locations which will see prices increase and decrease depending on the time of day customers go to their restaurants. If there's more demand, consumers will be paying more. This has been met with a ton of attention and backlash from people because the idea is absurd for a Fast Food place. Part of the value proposition for fast food is that it is cheaper than a normal restaurant. I understand these companies need to be pushing record profits each year and failing to grow profits is considered a failure to shareholders but comparatively cheaper prices are a part of fast foods value proposition. You can't get around that. Additionally, did no one at Wendy's even think about what this means in practice? Higher demand means that the Wendy's location is getting more orders which means more customers. So consumers are going to have to pay more to wait longer for fast food? That's what this will look like in practice. This is the exact kinda thing that only out of touch executives think is a good idea. They think it's revolutionary. As marketers, the most important thing we can do is understand the consumers we are targeting. Moves like this are just incredibly out of touch and we keep seeing these things happening. It's as if these high level executives view themselves as being "at war" with the consumer rather than serving them and building a long lasting mutually beneficial relationship with the consumer. I understand price increases have to happen sometimes, but contrary to what these people seem to believe, there's actually ways you can go about it without showing your total lack of your respect for your consumers like Wendy's has here. I'm interested to hear everyone's thoughts on this and why it seems so many in marketing are completely out of touch with their consumers?
EDIT: STOP WITH THE ARROGANT ELITIST POSTS ABOUT LI, IT IS NOT NECESSARY. We get it, you have had better luck on LinkedIn. This post is intended to encourage and lift up people that have been down on their luck, not bash them assuming their incompetence, or mine. This is aimed at those having trouble with LI. Over the course of 2023, I used LinkedIn to push my career to the NeXt LevEl, connecting with everyone I could and messaging people at any chance I could get. After 3 months of applications, “networking”, and overall just trying to post compelling content to increase engagement, I received one interview. Keep in mind I applied within an industry I had substantial credit in, and over 7 years of experience, along with a portfolio. I burnt out before I even got a job. However, after taking some time away from applying and playing into the game, I decided to take an alternate route and utilize the potential of the no frills Indeed platform - after all, the same positions that had 150+ applications submitted on LI, maybe had 20 on Indeed. Ever since I started my job hunt journey- yet again- about two months ago, using indeed, I have landed 5 interviews, with another 2 lined up after applying maybe 3 hours beforehand yesterday. Are some of them not right? Probably. Lower wages than others? Absolutely. But, I’m finally getting some bites and that alone has done wonders for my confidence and overall willingness to continue searching. I just wanted to share that I’ve found way more luck sticking to indeed and maybe you can too. So many of you have helped me and built me up for success, and I’m so thankful. Good luck to you all and I’ll follow up with the outcome soon!
In my opinion marketing is a fundamental in business success, and marketing is something that has massive business impact. Still I feel like marketing is seen as something fluffy and badly looked upon. If you tell someone you try to make a career in marketing, they think your a half brain dead influencer with no common sense about business. Also looking within the businesses themself, I feel like marketing is down prioritised everywhere. So how did we get here? Guesses from my end: - Moving digital allowed for an ocean of metrics, and vanity metrics started being seen as business important. - Personal social media success creates false credibility. - More people working in marketing -> therefore bigger pool of stupid people. Very interested in hearing others thoughts.
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