Mailbrew Marketing Weekly - Marketing Weekly #170

4 DTC Email Segmentation Strategies That Don’t Require a Ton of Work • 3 Emotional Branding Missteps That Alienate Audiences & How to Avoid Them • I Got 10k Blog Views Using 8 AI-Written Articles: Here’s How • How to Manage Brand-Creator Partnerships • 3 Skills Marketers Need in the Age of AI Technology • How To Write A Headline That Drives More Clicks • 26 Women and Nonbinary SEO Pros Who Inspire Me • The Zero-Click Email Strategy That Gets Us 40%+ Open Rates • Technical Difficulties 📺 • How to Achieve Remarkable Sales Results Every Time
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Sunday March, 2024

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Blogs

How To Write A Headline That Drives More Clicks
Megan MahoneyMar 8

Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention.

The post How To Write A Headline That Drives More Clicks appeared first on Copyblogger.

26 Women and Nonbinary SEO Pros Who Inspire Me
Despina GavoyannisMar 8
Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out. Anyone who has seen me eat a delicious meal knows I save the best til
Read more ›
The Zero-Click Email Strategy That Gets Us 40%+ Open Rates
Amanda NatividadMar 6
Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently wrote about how email is the most consistent, reliable marketing channel — and, well, he’s right — I’d be remiss in not helping you out. Our …

Newsletters

Technical Difficulties 📺
Shannon SankeyMar 7

Outages, glitches, and errors, oh my!

The post Technical Difficulties 📺 appeared first on Carney.


Podcasts

How to Achieve Remarkable Sales Results Every Time
John JantschMar 7
In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of "Same Side Selling." Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others build a culture of growth …
Tim Stoddart & Ethan Brooks: The Most Influential Writer You’ve Never Heard Of
podcasters.spotify.comCopyblogger Media LLCMar 5

On this week’s episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses.

Cool Stuff Mentioned In The …

Now with more ABM, AI, and AB
John Wall and Christopher PennMar 7

In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more! Direct Link to File Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! …


why does marketing pay peanuts at the beginning, and then after years and years of experience you may hit six figures or likely still make peanuts? and it's not even that much money when you do start to peak in salary after many years? On top of that, competition for these jobs are high. Why?Peanut

Then on top of that your work hours and work life balance is terrible from the very beginning. And then gets worse as you move up. Why do people still flood into marketing careers trying to get these jobs? ​ Versus software engineering or engineers, they actually get a living wage their first year, get paid six figures after a year or two, or even in their first year? And when they do peak, it's a lot of money. ​ ​

Which marketing career path is most sustainable? Can you "age out" of certain roles?

I (32f) was recently chatting with a friend and I told him I wanted to transition from graphic design to marketing. His current job title is VP of Marketing, previously he was a CMO. He mentioned that some marketing jobs are on the decline due to AI, like copy writing and BDR/outreach so I may want to avoid those routes. It got me wondering: which marketing roles do you all think are the most sustainable longterm? The reason I'd like to leave design behind is that the industry can be very ageist. At a certain point your work experience may actually become a hindrance because older designers are *generally!* seen as less creative, less flexible, having less relevant software proficiencies etc. (google "ageism in graphic design if you're interested.) The reason I bring this up is because I wonder if there are certain areas of marketing (perhaps social media for example) suffering from the same issue. I don't agree with the stereotypes about older workers btw, I'm just trying to explain my reasoning for wanting a more stable career path. Thanks!!



Marketing Jobs on the Swipe Files Job Board →


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