Mailbrew Marketing Weekly - Marketing Weekly #170
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Blogs
Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention.
The post How To Write A Headline That Drives More Clicks appeared first on Copyblogger.
Newsletters
Outages, glitches, and errors, oh my!
The post Technical Difficulties 📺 appeared first on Carney.
Podcasts
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses.
Cool Stuff Mentioned In The …
In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more! Direct Link to File Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! …
Then on top of that your work hours and work life balance is terrible from the very beginning. And then gets worse as you move up. Why do people still flood into marketing careers trying to get these jobs? ​ Versus software engineering or engineers, they actually get a living wage their first year, get paid six figures after a year or two, or even in their first year? And when they do peak, it's a lot of money. ​ ​
I (32f) was recently chatting with a friend and I told him I wanted to transition from graphic design to marketing. His current job title is VP of Marketing, previously he was a CMO. He mentioned that some marketing jobs are on the decline due to AI, like copy writing and BDR/outreach so I may want to avoid those routes. It got me wondering: which marketing roles do you all think are the most sustainable longterm? The reason I'd like to leave design behind is that the industry can be very ageist. At a certain point your work experience may actually become a hindrance because older designers are *generally!* seen as less creative, less flexible, having less relevant software proficiencies etc. (google "ageism in graphic design if you're interested.) The reason I bring this up is because I wonder if there are certain areas of marketing (perhaps social media for example) suffering from the same issue. I don't agree with the stereotypes about older workers btw, I'm just trying to explain my reasoning for wanting a more stable career path. Thanks!!
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Have a great week. 🤓
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Marketing Weekly #169
Sunday, March 3, 2024
My First Launch Was a Flop. Here's Why. • The Customer Is Always Right — And Other Marketing Cliches You Should Toss Out • Geico Got Lazy — How Cutting Corners on Customer Loyalty Cost Them • 3
Marketing Weekly #168
Sunday, February 25, 2024
Let's Stop Losing Clients: My Strategies to Overcome Difficult Client Relationships • How AI Will Create More Versatile Marketing Professionals • Google Wants to Eliminate Affiliate Sites • The
Marketing Weekly #167
Monday, February 19, 2024
Personal Branding Tips for Introverts, From an Introvert • 5 Types of Interactive Media to Drive Brand Immersion & Engagement • How To Get Featured In Top-Tier Outlets – 5 Steps For Beginners • How
Marketing Weekly #166
Sunday, February 11, 2024
How to Write a High Converting Video Sales Letter • 5 Quotes That Can Teach You How to Get Higher Open Rates • SEO Cannibalization: The Hidden Threat to Your Website's Organic Traffic and How to
Marketing Weekly #165
Sunday, February 4, 2024
We're Drowning In A Sea Of Low-Grade Content Marketing, And Only Stories Can Rescue Us • I've Been Studying Book Marketing for Over 3 Years Now. Here's What I've Learned So Far • How to
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