Why marketers are not deterred by TikTok's uncertain future

TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence.
March 11, 2024

Why marketers are not deterred by TikTok's uncertain future

TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence.

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  • The Future Leader Awards have previously recognized the up-and-coming leaders from Duolingo, AllGear Digital and more. Enter by this Friday, March 15 to save.
  • While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024. Sponsored by Bango.
  • Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible. Sponsored by Yieldmo.

Top Stories
Ivy Liu
TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence.

howdy!
The fight against ad blocking comes in many forms. Some are fighting ad blockers directly, while others are taking a softer approach to appeal to readers’ morality. On the video side, a solution picking up steam is server-side ad insertion, a technique that subverts ad blockers by combining video ads with the video content that surrounds them. The idea is that by making ads and video into a single stream, publishers will make it harder for ad blockers to know where one begins and the other one ends.

To create a truly interoperable environment that doesn’t necessitate extensive modifications or custom integrations, publishers and advertisers are turning to data collaboration solutions.

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howdy!
Maybe, just maybe, tackling the spread of made-for-advertising sites won’t be as simple as people thought.

If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy.

howdy!
Welcome, dear readers, to the land of digital double-speak, where even the most innocuous phrases come with a side order of hidden meanings.

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After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions.

howdy!
Consumer trust in AI has fallen globally from 61% to 53%, according to Edelman’s 2024 Trust Barometer. Other research supports that trend.

howdy!
Facebook’s declining role in sending traffic to publishers’ sites means that changes to the platform – such as the removal of the Facebook News tab – that further deprioritize news are no longer unexpected and have little impact on social and audience development strategies.

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