Why marketers are not deterred by TikTok's uncertain future

Why marketers are not deterred by TikTok's uncertain future

TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence.

Additional coverage:

• Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and advertisers. Others see yet another tech problem to solve. Enter ad insertion. More in this video explainer.
• Maybe, just maybe, tackling the spread of made-for-advertising sites won’t be as simple as people thought, according to a report from Adalytics.
• In this kickoff to our special series on third-party cookie deprecation, we embark on a linguistic rollercoaster ride through the wild world of third-party cookie apocalypse talk.
• Consumer trust in AI has fallen globally from 61% to 53%, according to Edelman's 2024 Trust Barometer. Other research supports that trend.
• ​​Facebook’s declining role in sending traffic to publishers’ sites means that changes to the platform — such as the removal of the Facebook News tab — that further deprioritize news are no longer unexpected and have little impact on social and audience development strategies.
• Agencies often feel challenged in how to keep making progress with their diversity, equity and inclusion efforts. These speakers at Digiday's Media Buying Summit offered up some answers.