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Criteo is exploring a services layer for Privacy Sandbox

It seeks to tap open web legacy to bridge third parties’ knowledge gaps as Google sticks to its cookieless deadline.
March 12, 2024

Criteo is exploring a services layer for Privacy Sandbox

To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google's dicey cookie alternatives — fret not. Criteo’s got you.

Additional coverage:

Other things to know about
  • There are only 9 spots left to attend the Digiday Publishing Summit happening in Vail from March 25-27. Secure your pass to network with leaders from CBS, Disney and many more.
  • Brands like AriZona Beverage Co. regularly optimize their targeting to send fewer, more relevant campaigns. Sponsored by Klaviyo.
  • Interoperability is crucial to post-cookie data success for publishers and advertisers, as collaborative strategies are the way forward. However, another challenge is in defining interoperability in the first place. Sponsored by Optable.

Top Stories
Ivy Liu
It seeks to tap open web legacy to bridge third parties’ knowledge gaps as Google sticks to its cookieless deadline.

howdy!
Data from Boostr’s Q4 2023 Media Ad Sales Trends Report reveals that while Q4 wasn’t overlooked by advertisers, it was hardly a banner quarter.

Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy.

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howdy!
Adelaide is rolling out a new planning tool and dashboard called Flight Control that’s surprisingly being adopted across a wide array of media agencies, programmatic vendors and other ad-tech firms.

Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers.

howdy!
With no e-commerce point-of-sale, Farmer’s Fridge’s director of marketing is tasked with thinking outside the box.

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Before cookies disappear for good, advertisers are confronting risks and misconceptions as they adjust data strategies. In a post-cookie world, they need multiple types of data but often think first-party data alone is sufficient.

howdy!
For creators whose primary audience is on TikTok, that could put those creators in a difficult position, as brands may choose to move dollars to creators who have bigger audiences on the other platforms.

howdy!
TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence.

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Why marketers are not deterred by TikTok's uncertain future

Monday, March 11, 2024

TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. March 11, 2024 PRESENTED BY Why marketers are not deterred by

'We're still in the infancy of it': How first-party data is shoring up for marketers as third-party cookie deprecation starts

Friday, March 8, 2024

Google has finally started turning off its third-party cookies. Here's how advertisers are shoring up their first-party data in response. March 08, 2024 PRESENTED BY 'We're still in the

Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more

Thursday, March 7, 2024

Retail media is growing with an ever-expanding list of platforms. March 07, 2024 PRESENTED BY Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more Retail media is

What consumers want from their subscriptions in 2024

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Report: How content providers are responding to subscriber pain points ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Reddit looks to build out sales efforts, ad offerings ahead of IPO

Wednesday, March 6, 2024

Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion. March 06, 2024 PRESENTED BY Reddit looks to build out sales efforts,

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