Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign

A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat”, marketers have been left none the wiser as to whether this is going to ladder up into something for its ads business. 
March 13, 2024

Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign

A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat,” marketers have been left none the wiser as to whether this is going to ladder up into something for its ads business.

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Ivy Liu
A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat”, marketers have been left none the wiser as to whether this is going to ladder up into something for its ads business. 

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This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.

After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions.

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howdy!
The conundrum between privacy-compliance and competition continues.

While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024.

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The leading cinema advertising chain not only is offering business outcome guarantees but is also rolling out access through programmatic means in its upfront offerings.

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Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible.

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It seeks to tap open web legacy to bridge third parties’ knowledge gaps as Google sticks to its cookieless deadline.

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Data from Boostr’s Q4 2023 Media Ad Sales Trends Report reveals that while Q4 wasn’t overlooked by advertisers, it was hardly a banner quarter.

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