Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign
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Criteo is exploring a services layer for Privacy Sandbox
Tuesday, March 12, 2024
It seeks to tap open web legacy to bridge third parties' knowledge gaps as Google sticks to its cookieless deadline. March 12, 2024 PRESENTED BY Criteo is exploring a services layer for Privacy
Why marketers are not deterred by TikTok's uncertain future
Monday, March 11, 2024
TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. March 11, 2024 PRESENTED BY Why marketers are not deterred by
'We're still in the infancy of it': How first-party data is shoring up for marketers as third-party cookie deprecation starts
Friday, March 8, 2024
Google has finally started turning off its third-party cookies. Here's how advertisers are shoring up their first-party data in response. March 08, 2024 PRESENTED BY 'We're still in the
Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
Thursday, March 7, 2024
Retail media is growing with an ever-expanding list of platforms. March 07, 2024 PRESENTED BY Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more Retail media is
What consumers want from their subscriptions in 2024
Wednesday, March 6, 2024
Report: How content providers are responding to subscriber pain points
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