Mailbrew Marketing Weekly - Marketing Weekly #171

Here’s Why This iHerb Ad Is A Masterclass In Marketing • How I Boosted My Website’s SEO With a Boring, Menial Method • What You Should Know About Google March 2024 Core Update • How to Boost Your Blog Revenue with Flickify and Humix • How to Successfully Use the PAS Copywriting Formula to Create Persuasive Copy • 10 Email Marketing Tips That Drive 80% of Email Revenue • You Can’t Compare Backlink Counts in SEO Tools: Here’s Why • Where Web Users Spend Time vs. Where Traffic Referrals Originate • Google’s March 2024 Search Update: The Battle Against AI-Generated Content • The Top 90+ Affiliate Marketing Niches
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Sunday March, 2024

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

10 Email Marketing Tips That Drive 80% of Email Revenue
Megan MahoneyMar 14

Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post...

The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.

You Can’t Compare Backlink Counts in SEO Tools: Here’s Why
Patrick StoxMar 13
For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad. There are lots of spam and junk pages that just add noise to
Read more ›
Where Web Users Spend Time vs. Where Traffic Referrals Originate
Rand FishkinMar 13
“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An absolutely terrible way to invest in marketing On Monday of this week, I published a comprehensive look at how traffic flows on the American web. Unfortunately, …
Google’s March 2024 Search Update: The Battle Against AI-Generated Content
Ajdin PercoMar 11

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a broader effort to combat content spam, as Search Engine Land reports. Three Practices Google Now Considers Spam Google’s update …

How to Run an Effective Yet Manageable B2B Blog Strategy
Katelyn UrichMar 15
In this guide, we discuss 4 key decisions that will define your B2B blog strategy and 7 steps for executing it.

Newsletters

Your Lucky Day 🌈
Shannon SankeyMar 14

How to charm your audience.

The post Your Lucky Day 🌈 appeared first on Carney.


Podcasts

How To Hire a Fractional CMO
John JantschMar 14
In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. …
Welcome to the HeyCreator Show!
podcasters.spotify.comCopyblogger Media LLCMar 12

The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.


On this week’s episode, Tim Stoddart (⁠@timstodz⁠) talks about the changes coming to The Copyblogger Podcast and introduces Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) …

Now with More Electric Porsches!
John Wall and Christopher PennMar 15

In this Marketing Over Coffee: The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul …


What are ur thoughts on this ad?

I saw this ad today on the London tube, LOVE it

Don't use AI in your marketing. If you value your brand.

Seriously, has anyone seen a brand campaign that successfully used AI-generated content? The whole purpose of marketing is to connect with people, influence them, and foster positive perceptions. It seems people don't grasp that AI might replicate a rendering style but lacks design consistency and logical coherence. Merely looking good at first glance isn't always the best choice; using generated content could harm your hard-earned brand. What's your initial reaction upon seeing an AI-generated image on Twitter? It's often associated with fraud, cheapness, NFTs, fakeness, etc. You can almost smell that it's ChatGPT-generated copywriting, especially in images and voiceovers. Trust me, people can detect cheapness just as easily as they can spot shiny, mass-produced plastic and associate it with low quality. It's a similar feeling; people can sense it. Would you ever buy product with AI generated image? Don't think so.



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Twitter

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