Shopify Dispatch Issue #443 - Content for people, The endless sale

Issue #443 - March 20th, 2024

Create content for people, optimize for bots

Ilana Davis writes about Google's guideline to create content for people.

For decades people have been trying to game search engines to manufacture content for rankings. From footer links to content spinning to now AI, people keep trying to out-maneuver Google and losing.

30 Weeks Out Of 52

Kevin Hillstrom shares a story about always having a sale.

Get a complete view of your customer behavior

The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.

My articles this week

Compare your Average Order Value across different acquisition channels

Using unexpected good weather when it comes

Finding your 1% customers

Mistiming subject lines

Eric Davis

Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Shopify Dispatch Issue #443 - Content for people, The endless sale

Issue #443 - March 20th, 2024

Create content for people, optimize for bots

30 Weeks Out Of 52

Get a complete view of your customer behavior

My articles this week

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Older messages

Shopify Dispatch Issue #442 - Controlling an industry, Multi-channel selling

Shopify Dispatch Issue #441 - Structured data benefits, Shopify Flow retry

Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing

Shopify Dispatch Issue #439 - Merchandise Residual Value, Improving SEO

Shopify Dispatch Issue #438 - Shopify speed score, Geolocation app to be removed

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