Shopify Dispatch Issue #443 - Content for people, The endless sale

Issue #443 - March 20th, 2024

Create content for people, optimize for bots

Ilana Davis writes about Google's guideline to create content for people.

For decades people have been trying to game search engines to manufacture content for rankings. From footer links to content spinning to now AI, people keep trying to out-maneuver Google and losing.

30 Weeks Out Of 52

Kevin Hillstrom shares a story about always having a sale.

Get a complete view of your customer behavior

The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.

My articles this week

Compare your Average Order Value across different acquisition channels

Using unexpected good weather when it comes

Finding your 1% customers

Mistiming subject lines

Eric Davis

Older messages

Shopify Dispatch Issue #442 - Controlling an industry, Multi-channel selling

Wednesday, March 13, 2024

​ Issue #442 - March 13th, 2024 Headphones Kevin Hillstrom shares his story of buying different headphones and how he made buying decisions. An interesting part is at the end about how a small number

Shopify Dispatch Issue #441 - Structured data benefits, Shopify Flow retry

Wednesday, March 6, 2024

​ Issue #441 - March 6th, 2024 Measuring the benefits of structured data Ilana Davis writes about the benefits of structured data for Shopify stores. Shopify Flow - Retry workflows Shopify's

Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing

Wednesday, February 28, 2024

​ Issue #440 - February 28th, 2024 Boost Conversion with the Shopify Combined Listings App Shopify Plus stores will soon have access to Shopify Combined Listings which will answer the question of

Shopify Dispatch Issue #439 - Merchandise Residual Value, Improving SEO

Wednesday, February 21, 2024

​ Issue #439 - February 21st, 2024 MRV: Merchandise Residual Value Kevin Hillstrom created a metric called MRV to find products that are producing greater or lesser value in the long-term. It uses

Shopify Dispatch Issue #438 - Shopify speed score, Geolocation app to be removed

Monday, February 19, 2024

​ Issue #438 - February 14th, 2024 Happy Valentine's Day What Is a Good Shopify Speed Score—and Does It Matter? Michael Gooding gets into Shopify's new Web Performance Dashboard and how it

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