Dear Meta for Business, Can we PLEASE get a better naming convention? Perhaps something a little more intuitive? As a certified Meta Digital Marketing Associate, I’ve spent years answering questions about setting up business pages for Facebook and connecting them to an Ads account. I still question almost daily who came up with this naming convention. The semantics here frustrate me. Meta Business Manager, Meta Business Suite, and Meta Ads Manager all sound identical. You'd assume the "suite" is at the top of the hierarchy, but it isn't. So when Facebook instructs you to connect your Business Manager account, and you're thinking, "didn't I do that already?" No! That's just the Ad Manager account. Some genius decided to create two different levels of user permissions and gave them virtually the same name. And then you have to log in using the middle man, Meta Business Suite, AKA the black-hole of cyberspace that is notorious for their ever-changing UI/UX. Explaining this to clients and senior leadership has been one of the biggest challenges I've encountered in my digital marketing career. It's "I know this makes no sense...but hear me out..." every time. I’ve been calling Business Suite the “bane of my existence” for years now. I love working with paid social… but sometimes Meta makes me hate that I love it.