Mailbrew Marketing Weekly - Marketing Weekly #172

How Often You Should Post to Grow and Monetize Your Website • Four Daily Actions to Fill Your Freelance Pipeline Like a Pro • How I Used Discount Testing To Increase Revenue By 6X • Google Wants to Get Rid of Content Made Exclusively for SEO • 14 Reasons Your HARO Answers Aren’t Getting Picked Up • What Is An Email Autoresponder? (And How To Make One) • The Role of SEO in Mergers and Acquisitions • Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role • Your Blog Is Not a Publication (But It’s Not Just a Library Either) • What is an H1 Tag? Best Practices & Examples
24
Sunday March, 2024

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

What Is An Email Autoresponder? (And How To Make One)
Megan MahoneyMar 21

Users want instant responses, but you don’t have time to sit in front of your email all day and immediately...

The post What Is An Email Autoresponder? (And How To Make One) appeared first on Copyblogger.

The Role of SEO in Mergers and Acquisitions
Patrick StoxMar 21
Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down. I asked about acquiring their website and managed to get it for a
Read more ›
Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role
Amanda NatividadMar 20
I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our most popular pages and copying them into a spreadsheet so that we can keep track of what needs to be updated for the public launch of …
Your Blog Is Not a Publication (But It’s Not Just a Library Either)
Jimmy DalyMar 21

Is your blog a library, a publication, or a bit of both? In this update to his 2018 post, Jimmy Daly revisits the debate and shares why audience-building must now be at the center of every content strategy.

The post Your Blog Is Not a Publication (But It’s Not Just …

What is an H1 Tag? Best Practices & Examples
Ankit VoraMar 22

The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag, the title text, and a closing </h1> tag. Here’s an example of an H1 tag in one of our blog …

11 of the Best B2B Content Marketing Agencies (How to Choose)
Benji HyamMar 21
Learn 4 key things that separate the best B2B content marketing agencies from the rest and compare 11 options.

Newsletters

Things matter for growing a newsletter
Ali AbouelattaMar 19
Lessons learnt from growing First 1000 over the past 4 years.
What’s Your Daylist? 🎧
Shannon SankeyMar 22

It's the new astrology sign.

The post What’s Your Daylist? 🎧 appeared first on Carney.


Podcasts

The Ultimate Recipe for Ranking
ducttapemarketing.comJohn JantschMar 21
In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise on the ever-evolving world of SEO, shedding light on …
002: Common Ways Creators Overthink, Mount Rushmore of Influential Content
podcasters.spotify.comHeyCreatorMar 19

The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) center in on the common ways creators overthink their work — highlighting …

Now With More Groking Data Analysts
John Wall and Christopher PennMar 22

In this Marketing Over Coffee: Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When …


Try to Stay Away From Roles Called "Digital Marketing Manager/Executive/Senior..."

As someone who's been in PPC, SEO and more, I can tell you that I don't know many individuals who are genuinely good in all things Digital Marketing. I remember a few years ago when I was looking for a job, I'd constantly interview with companies looking for a Digital Marketing Manager. Upon interviewing with them, many said they were looking for someone good at SEO, Google Ads, Facebook Ads, CRO, Email Marketing, JavaScript, CSS, and even Social Media. I was always confused about whether they were simply naive or plain unrealistic. These are individual areas that take time and experience to become great at. Yes, you can become good at more than one of these, but I find it insane to think that a Digital Marketing Executive is even a thing. It's as insane as wanting a striker who is good as a centre back, left-back, goalkeeper and even coach simultaneously. Most companies advertising these roles have heard about Digital Marketing and don't know what it entails. So, be ready for what's to come your way if you choose to go ahead with it. Been there.

Almost 20 Years In Digital Marketing - Cannot Even Get An Interview?

As the title says, I have 19 years in Digital Marketing under my belt and have been applying to different positions the last couple of months, but have been unable to even land an interview. Please tear my resume apart - what am I doing wrong? &#x200B; The positions I have been applying to are ones like Digital Marketing Director, Digital Marketing Manager, Director of Retention, Growth Marketing Manager, Performance Marketing Manager, Manager of Lifecycle, Director Paid Social, Associate Director, Account Services, Associate Director, Brand Experience at both brands and agencies. &#x200B; Ignore the font differences, when editing the PDF to remove personal information, the font wouldn't match. https://preview.redd.it/7m2czyg45ipc1.jpg?width=2550&format=pjpg&auto=webp&s=ebbe87a0a0fcb12a6354ac16d64e393d2bce6181 https://preview.redd.it/x1j680h45ipc1.jpg?width=2550&format=pjpg&auto=webp&s=906c421b229d00ed653b16455bee3b1288beed91 https://preview.redd.it/1985d1h45ipc1.jpg?width=2550&format=pjpg&auto=webp&s=88642d9786b7af50cb44d04562e926f20c55e372

Where's the big money being made in marketing?

Obviously C-suite or working for a big company, but I'm wondering if anyone here has specialised in an area or is making 6 figures in a niche area?



Marketing Jobs on the Swipe Files Job Board →


Twitter

Twitter's recent changes have required us to disable Twitter sources. We're looking at bringing it back, let us know Twitter is important to you

Thanks for reading!

Have a great week. 🤓


⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Older messages

Marketing Weekly #171

Sunday, March 17, 2024

Here's Why This iHerb Ad Is A Masterclass In Marketing • How I Boosted My Website's SEO With a Boring, Menial Method • What You Should Know About Google March 2024 Core Update • How to Boost

Marketing Weekly #170

Sunday, March 10, 2024

4 DTC Email Segmentation Strategies That Don't Require a Ton of Work • 3 Emotional Branding Missteps That Alienate Audiences & How to Avoid Them • I Got 10k Blog Views Using 8 AI-Written

Marketing Weekly #169

Sunday, March 3, 2024

My First Launch Was a Flop. Here's Why. • The Customer Is Always Right — And Other Marketing Cliches You Should Toss Out • Geico Got Lazy — How Cutting Corners on Customer Loyalty Cost Them • 3

Marketing Weekly #168

Sunday, February 25, 2024

Let's Stop Losing Clients: My Strategies to Overcome Difficult Client Relationships • How AI Will Create More Versatile Marketing Professionals • Google Wants to Eliminate Affiliate Sites • The

Marketing Weekly #167

Monday, February 19, 2024

Personal Branding Tips for Introverts, From an Introvert • 5 Types of Interactive Media to Drive Brand Immersion & Engagement • How To Get Featured In Top-Tier Outlets – 5 Steps For Beginners • How

You Might Also Like

🦄 It'sa meee, Mario

Sunday, November 17, 2024

A story of a video game behemoth beginning all the way back in the 1800s, and still thriving today. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💵 Follow the money

Sunday, November 17, 2024

The future of newsletters View in browser hey-Jul-17-2024-03-58-50-7396-PM I've spoken with today's marketing master a couple times now, and her advice is always a refreshing change from the

Podcast app setup

Sunday, November 17, 2024

Open this on your phone and click the button below: Add to podcast app

🤖 Weekend Update: Google’s New E-Commerce AI Agent

Sunday, November 17, 2024

❗❗SEO Black Friday came early this year.. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Marketing Weekly #206

Sunday, November 17, 2024

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign • How to Use Audience Mirroring in Your Writing (and Why) • Ways To Write Great Sales Copy That Doesn't Sound Sleazy • How We

The Profile: The most powerful person in AI & the Gen Z influencer making Wall Street more accessible

Sunday, November 17, 2024

This edition of The Profile features Martha Stewart, Jensen Huang, Sydney Sweeney, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Sunday Thinking

Sunday, November 17, 2024

"Success is not a comfortable procedure. Get comfortable being uncomfortable if you ever want to be successful." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💰 3 Quick Wins We Look for When Buying SaaS (20% Revenue Boost in 2 Weeks)

Sunday, November 17, 2024

Most SaaS sellers miss these obvious growth levers - here's how we spot and exploit them... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

#TA 175: 🤯 Overhead at the B2B Forum: Marketing takeaways & a vibe check

Sunday, November 17, 2024

It was honestly our best year ever. Click here to read this on the web. Ann Handley's biweekly/fortnightly newsletter, "Total Annarchy" Ann on the B2B Forum Stage, Boston Welcome to Issue

Post-election chill for climate startups

Sunday, November 17, 2024

Market upswing should lift fund returns, food and beverage sector hungry for deals & more Read online | Don't want to receive these emails? Manage your subscription. Log in The Weekend Pitch