Mailbrew Marketing Weekly - Marketing Weekly #175
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap....
The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors …
Newsletters
Dunkin hack, chefluencers, trick shots, and more.
The post Let ‘Em Cook 🔥 appeared first on Carney.
Podcasts
The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) discuss equity for creators — more specifically, how and why creators should …
In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot …
The job markets awful, so I took a contract way below my normal rate to as a "prove it" contract for a startup with the promise of equity and better pay if I helped them launch their product and raise capital. In 4 weeks I built out their entire analytics system (they were flying blind), I redid all of their positioning and messaging, conversion optimized their website and user onboarding process (they didn't even have an easy way to contact them, no demo video, typos in their welcome e-mail - had to help them setup an actual sequence as well, no testimonials or social proof before me), helped implement a qualification process for sales - they were just taking every meeting request before me, got them launched on G2 and Sourceforge, did a ProductHunt and helped them rank #3 for the day they launched, in 3 weeks got over 7,000+ signups to the platform, over 40k visitors to the website, took their demo video viral on X, tripled social media followers, over 300+ meeting requests, 53 meetings booked with qualified high value potential customers potentially worth millions in future revenue. Oh, and setup AI analytics to unmask their direct traffic, helped them build out an automation workflow to cold e-mail the people who were visiting the website the most without signing up, and setup Google ads, X ads, and Reddit ads and was driving considerable top of funnel traffic with a stupidly small budget. Had to create the creatives myself as well without any help or contractors. My thanks? They canceled the contract after the 4 week trial. Told me they under estimated how much work it would take to manage all these new users I just brought them, and they needed the budget they were paying me for hiring support people and devrel because now they had too many users. Ironically I have experience with devrel but they didn't want me to do it for some reason and hired some part-time person in Brazil. They were paying me about 1/3 my normal rate. I didn't even get a chance to use the full ad budget I was supposed to be getting. I can't help but feel used and abused at this point. Most marketing teams would have taken 3-6 months to achieve what I achieved in 4 weeks alone with no resources or budget. These guys now have everything they need to go close a series A, and I barely got paid enough to even cover my rent for a month. Obviously, it was on me for taking a risk, I know that, but the sting doesn't hurt any less. I built them a marketing foundation, and they're now mostly going to turn everything off or put it on autopilot with no one who knows how to fly the plane. Nearly 20 years in marketing, and no matter how well I perform it just doesn't seem to matter anymore. I always lose the contract or the job at this point, and it's been like this since the pandemic started and seems to only be getting worse. Please tell me there's still hope for marketing as a career? Are y'all seeing similar situations right now? Wtf is going on with this market? Why are founders so out of touch?
1/ TikTok is working on a photos-only app called “TikTok Notes”. 2/ Youtube had added new affiliate partnership and shopping display tools. 3/ WPP has partnered with Google Cloud, integrating Gemini into WPP’s Open service for brands. 4/ StarHub will offer CTV Ads through TV menu activation. 5/ Snapchat partners with Snowflake to improve Ad campaign insights. 6/ Instagram produces more Ad revenue than Youtube, the insight was revealed by Meta’s latest legal filing. 7/ LinkedIn launched CTV & Live Event Ads format. 8/ Meta announced new updates for Messenger: Group Albums and HD photos. 9/ General Mills and Ghost launched high-protein cereal. 10/ Discord launched “Sponsored Quests” Ad format + Spotify launched “Live Experiences” Ad format for events. 11/ Instagram launched “Notify sticker” for Instagram stories. 12/ Threads App released API documentation. 13/ Perplexity AI plans to sell Ads. 14/ Meta updates Facebook video player and makes it clear “Copy-pasted content” from others platform won’t cut. 15/ X is back to awarding creators with free blue ticks and subscriptions. I wanted to post full recap of last week and the new updates, but don’t know why it was going to moderation again and again.
Gen Z is turning toward social media as a search engine, seeking quick, relatable answers amid dissatisfaction with Google's search results.
Marketing Jobs on the Swipe Files Job Board →
Thanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Older messages
Marketing Weekly #174
Sunday, April 7, 2024
3 Email Deliverability Lessons I Learned From Political Campaigns • I Got 3.5 Million Page Views on My Blog Without Relying on Google • Perfect Your Brand Storytelling With This Proven 4-Step Formula •
Marketing Weekly #173
Sunday, March 31, 2024
How I Find Keywords & Content Ideas by Running Google Ads • How to Craft a Professional Profile to Guide Your Marketing Career Search • How to Do Focus Groups On a Budget — For Startups and Small
Marketing Weekly #172
Sunday, March 24, 2024
How Often You Should Post to Grow and Monetize Your Website • Four Daily Actions to Fill Your Freelance Pipeline Like a Pro • How I Used Discount Testing To Increase Revenue By 6X • Google Wants to Get
Marketing Weekly #171
Sunday, March 17, 2024
Here's Why This iHerb Ad Is A Masterclass In Marketing • How I Boosted My Website's SEO With a Boring, Menial Method • What You Should Know About Google March 2024 Core Update • How to Boost
Marketing Weekly #170
Sunday, March 10, 2024
4 DTC Email Segmentation Strategies That Don't Require a Ton of Work • 3 Emotional Branding Missteps That Alienate Audiences & How to Avoid Them • I Got 10k Blog Views Using 8 AI-Written
You Might Also Like
🔮 $320B investments by Meta, Amazon, & Google!
Friday, February 14, 2025
🧠 AI is exploding already!
✍🏼 Why founders are using Playbookz
Friday, February 14, 2025
Busy founders are using Playbookz build ultra profitable personal brands
Is AI going to help or hurt your SEO?
Friday, February 14, 2025
Everyone is talking about how AI is changing SEO, but what you should be asking is how you can change your SEO game with AI. Join me and my team on Tuesday, February 18, for a live webinar where we
Our marketing playbook revealed
Friday, February 14, 2025
Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Cribbage Day, Reader... Don't get skunked! In today's
Connect one-on-one with programmatic marketing leaders
Friday, February 14, 2025
Enhanced networking at Digiday events
Outsmart Your SaaS Competitors with These SEO Strategies 🚀
Friday, February 14, 2025
SEO Tip #76
Temu and Shein's Dominance Is Over [Roundup]
Friday, February 14, 2025
Hey Reader, Is the removal of the de minimis threshold a win for e-commerce sellers? With Chinese marketplaces like Shein and Temu taking advantage of this threshold, does the removal mean consumers
"Agencies are dying."
Friday, February 14, 2025
What this means for your agency and how to navigate the shift ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Is GEO replacing SEO?
Friday, February 14, 2025
Generative Engine Optimization (GEO) is here, and Search Engine Optimization (SEO) is under threat. But what is GEO? What does it involve? And what is in store for businesses that rely on SEO to drive
🌁#87: Why DeepResearch Should Be Your New Hire
Friday, February 14, 2025
– this new agent from OpenAI is mind blowing and – I can't believe I say that – worth $200/month