Mailbrew Marketing Weekly - Marketing Weekly #175

How Any SaaS Company Can Get More Leads & Turn Them Into Customers • How Marketers Can Maximize Their Productivity with Time-Blocking • Successful Marketing Strategies May Have Made Stan Culture Worse, But There Is Still Time To Fix It • How I Grew My Instagram Account by 465% in 176 Days • What a TikTok Ban Actually Means for Your Business • The Ultimate Guide To Email Marketing • The Best of Ahrefs’ Digest: March 2024 • Local Keyword Research: 4 Easy Steps to Attract More Customers • Let ‘Em Cook 🔥 • The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership
14
Sunday April, 2024

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Here's your weekly marketing brew. ☕️

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Blogs

The Ultimate Guide To Email Marketing
Tim StoddartApr 11

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap....

The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

The Best of Ahrefs’ Digest: March 2024
Si Quan OngApr 12
If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of March 2024 How 16 Companies are Dominating the World’s Google Search
Read more ›
Local Keyword Research: 4 Easy Steps to Attract More Customers
Kate StarrApr 12

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors …


Newsletters

Let ‘Em Cook 🔥
Shannon SankeyApr 11

Dunkin hack, chefluencers, trick shots, and more.

The post Let ‘Em Cook 🔥 appeared first on Carney.


Podcasts

The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership
ducttapemarketing.comJohn JantschApr 11
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Brendan Keegan, a seasoned executive with over three decades of experience in leadership and innovation. Brendan is also the author of the book "The FUD Factor: Overcoming Fear, Uncertainty, and Doubt to …
005: How Creators Can Get Equity In Their Favorite Companies
podcasters.spotify.comHeyCreatorApr 9

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should …

AI Based Search, Attribution, and Faster Editing!
John Wall and Christopher PennApr 12

In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot …


No one values marketing anymore even when I over deliver

The job markets awful, so I took a contract way below my normal rate to as a "prove it" contract for a startup with the promise of equity and better pay if I helped them launch their product and raise capital. In 4 weeks I built out their entire analytics system (they were flying blind), I redid all of their positioning and messaging, conversion optimized their website and user onboarding process (they didn't even have an easy way to contact them, no demo video, typos in their welcome e-mail - had to help them setup an actual sequence as well, no testimonials or social proof before me), helped implement a qualification process for sales - they were just taking every meeting request before me, got them launched on G2 and Sourceforge, did a ProductHunt and helped them rank #3 for the day they launched, in 3 weeks got over 7,000+ signups to the platform, over 40k visitors to the website, took their demo video viral on X, tripled social media followers, over 300+ meeting requests, 53 meetings booked with qualified high value potential customers potentially worth millions in future revenue. Oh, and setup AI analytics to unmask their direct traffic, helped them build out an automation workflow to cold e-mail the people who were visiting the website the most without signing up, and setup Google ads, X ads, and Reddit ads and was driving considerable top of funnel traffic with a stupidly small budget. Had to create the creatives myself as well without any help or contractors. My thanks? They canceled the contract after the 4 week trial. Told me they under estimated how much work it would take to manage all these new users I just brought them, and they needed the budget they were paying me for hiring support people and devrel because now they had too many users. Ironically I have experience with devrel but they didn't want me to do it for some reason and hired some part-time person in Brazil. They were paying me about 1/3 my normal rate. I didn't even get a chance to use the full ad budget I was supposed to be getting. I can't help but feel used and abused at this point. Most marketing teams would have taken 3-6 months to achieve what I achieved in 4 weeks alone with no resources or budget. These guys now have everything they need to go close a series A, and I barely got paid enough to even cover my rent for a month. Obviously, it was on me for taking a risk, I know that, but the sting doesn't hurt any less. I built them a marketing foundation, and they're now mostly going to turn everything off or put it on autopilot with no one who knows how to fly the plane. Nearly 20 years in marketing, and no matter how well I perform it just doesn't seem to matter anymore. I always lose the contract or the job at this point, and it's been like this since the pandemic started and seems to only be getting worse. Please tell me there's still hope for marketing as a career? Are y'all seeing similar situations right now? Wtf is going on with this market? Why are founders so out of touch?

Here’s What Happened in Marketing today

1/ TikTok is working on a photos-only app called “TikTok Notes”. 2/ Youtube had added new affiliate partnership and shopping display tools. 3/ WPP has partnered with Google Cloud, integrating Gemini into WPP’s Open service for brands. 4/ StarHub will offer CTV Ads through TV menu activation. 5/ Snapchat partners with Snowflake to improve Ad campaign insights. 6/ Instagram produces more Ad revenue than Youtube, the insight was revealed by Meta’s latest legal filing. 7/ LinkedIn launched CTV & Live Event Ads format. 8/ Meta announced new updates for Messenger: Group Albums and HD photos. 9/ General Mills and Ghost launched high-protein cereal. 10/ Discord launched “Sponsored Quests” Ad format + Spotify launched “Live Experiences” Ad format for events. 11/ Instagram launched “Notify sticker” for Instagram stories. 12/ Threads App released API documentation. 13/ Perplexity AI plans to sell Ads. 14/ Meta updates Facebook video player and makes it clear “Copy-pasted content” from others platform won’t cut. 15/ X is back to awarding creators with free blue ticks and subscriptions. I wanted to post full recap of last week and the new updates, but don’t know why it was going to moderation again and again.

Gen Z is turning toward social media as a search engine, seeking quick, relatable answers amid dissatisfaction with Google's search results.

Gen Z is turning toward social media as a search engine, seeking quick, relatable answers amid dissatisfaction with Google's search results.



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