Mailbrew Marketing Weekly - Marketing Weekly #176

How To Get And Use Testimonials For Your Products • 5 SEO Mistakes That Will Get Your Website Penalized by Google and How to Fix Them • Why I ‘Hired’ Google’s Gemini as My SEO Assistant • 7 Websites to Get Free (or Insanely Cheap) PR for Your Company • How to Create a 4-Figure Content Writing Plan for Your Site • 10 Profitable Solopreneur Business Ideas Anyone Can Start • HARO Has Been Dead for a While • Win the RFP: Nail Your Next Client Pitch With Audience Research • Content Marketing Resources: Our Favorite Blogs, Newsletters, and Podcasts • The 12 Best SEO Services in 2024
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Sunday April, 2024

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Here's your weekly marketing brew. ☕️

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Blogs

10 Profitable Solopreneur Business Ideas Anyone Can Start
Megan MahoneyApr 18

The drawback of freelancing is that you’re trading your time for money, so you have to raise your prices or...

The post 10 Profitable Solopreneur Business Ideas Anyone Can Start appeared first on Copyblogger.

HARO Has Been Dead for a While
Joshua HardwickApr 17
I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been a walking corpse for a while. I used HARO way
Read more ›
Win the RFP: Nail Your Next Client Pitch With Audience Research
Amanda NatividadApr 15
Why do in-house teams hire agencies or consultants? It’s almost always for two types of expertise: Tactical: Mastery of a specific tactic in a domain (e.g. handle all the Meta ads for your online shop) Domain: Deep knowledge of a given industry (e.g. PR strategy in the healthcare space) Clients …
Content Marketing Resources: Our Favorite Blogs, Newsletters, and Podcasts
Mariana FernandesApr 17

Between juggling content creation, distribution plans, and keeping tabs on your customers’ metrics, you also need to stay up to date on the latest in content marketing. Easy peasy, right? 😅 (Read: not.) SEO, strategy, AI, product-led X–Y–Z, brand-driven location-based omnichannel personalization marketing — okay, that last one might be …

The 12 Best SEO Services in 2024
Leigh McKenzieApr 17

As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all …


Newsletters

Disney+ winning messaging
Ali AbouelattaApr 17
The evolution of the Disney+ positioning
Pivot to Video 🛋️
Shannon SankeyApr 18

Glitches, bots, and b00b lights.

The post Pivot to Video 🛋️ appeared first on Carney.


Podcasts

Gain Freedom With The "Hands-Off" CEO Blueprint
ducttapemarketing.comJohn JantschApr 18
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she's boosted hundreds of agencies to millions in …
006: Nat Eliason on What It Actually Takes To Be a Creator
podcasters.spotify.comHeyCreatorApr 16

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Nat Eliason (@nateliason) jam about what it actually takes to be a creator. Topics include …

Social Listening, HARO to HERO, and a Little Pesticide
John Wall and Christopher PennApr 19

In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite …


What's the most impressive AI tool you have ever tried for marketing?

There are so many AI tools out there right now. Which one has impressed you the most that you think is the best for marketers?

The fact that I have to download a GA4 report to excel just to filter it is laughable

GA4 makes me irrationally angry. How has this platform gone backwards so much? Today I was just trying to look at pages with the highest engagement. Of course, the majority of the top pages were obscure with only a few visits. So what do I do? Oh, I know- I’ll filter the report so that I’m only looking at pages with greater than, say, 100 views, then sort by engagement time. Hmm, where’s that filter button? Okay, customize report? Ah, there’s the filter, just what I needed! clicks filter dropdown and types in “views” Huh, can’t filter by views? Weird, maybe I’ll try users? Nothing. looks through filter options to see that not a single column in the report is a filter option WHAT THE FUCK, WHY CANT I FILTER THE COLUMNS IN THIS REPORT. Downloads the .csv, open it in excel and create the filter with ease How the fuck is GA4 so bad that I need to download the excel file of a report for basic functionality?

I've been a marketer for 12 years, and switching careers due to lack of work.

This isn't a pity post, but one out of frustration. I've been in marketing for 12 years, with a focus on social media and dual email/website marketing, and leaving the field due to lack of available work. One year and one week ago, I was laid off from my position as an associate director of social strategy, since then, I've applied to hundreds of marketing jobs from coordinator and analyst, to implementation and strategy. Changed my resume countless times. Haven't had a single bite. I've had a few interviews here and, but no luck. To pay the bills, I've started offering services developing websites and building out eCommerce platforms / strategies through said websites. I've been having much better success in finding work around that, instead of marketing gigs. Whenever I get contacted by recruiters and give them my updated marketing resume, there's simply no response anymore. Just kinda given and decided to focus on something that seems like I'm actually good at.



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