Mailbrew Marketing Weekly - Marketing Weekly #178

The Ultimate Guide To A/B Testing From A Researcher • How to Track SEO & Content Performance, and Automate Your SEO Reports for Free • To Keep Readers Hooked, Embrace the Anecdotal Lead • How To Tell Visual Stories Like A Popstar—Steal Dua Lipa’s Brilliant Visual Storytelling Secrets • Green Versus Pink: The Importance of Brand Color • A Simple Guide To Content Marketing For Small Businesses • Why Big Companies Make Bad Content • How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do) • What Are Canonical URLs: An In-Depth Guide for SEOs • The Case for Organic 🥬
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Sunday May, 2024

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Here's your weekly marketing brew. ☕️

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Blogs

A Simple Guide To Content Marketing For Small Businesses
Megan MahoneyMay 3

Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little...

The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.

Why Big Companies Make Bad Content
Ryan LawMay 1
HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.
Read more ›
How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)
Jimmy DalyMay 3

Content marketing at small companies is like riding a bike — you jump on and start pedaling. If you pedal long and hard enough, you’ll eventually get where you need to be. Content at large companies is more like captaining a cruise ship. You have a destination, but you have …

What Are Canonical URLs: An In-Depth Guide for SEOs
Yongi BarnardMay 1

A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision …


Newsletters

The Case for Organic 🥬
Shannon SankeyMay 2

Algo updates, brand refreshes, and LinkedIn games.

The post The Case for Organic 🥬 appeared first on Carney.


Podcasts

How to Navigate the New Era of SEO
John JantschMay 2
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally. Dale has spoken at industry conferences, led corporate training events, and serves as …
008: Cody & Cole Hock on Running A Creator Business That Does Everything
podcasters.spotify.comHeyCreatorApr 30

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These …

TikTok Ban, GenAI for Email, and Now With More Apple Watch!
John Wall and Christopher PennMay 3

In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can’t be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for …


Got laid off/fired from a marketing role :( what now?

Hi all, I (29F) got laid off yesterday after working for the company for 9 months because there was a gap between expectations and deliverables. They said, “you have great energy and amazing ideas but we never got to see them executed”. Well, all my ideas were either rejected or i was asked to put them on hold until XYZ project was completed (it’s still not complete). My role was also set up for failure. I was reporting to A who was not a marketing professional, but I had to get approvals from B, the VP of Marketing, for everything that I wanted to do. I was kind of misguided about my reporting manager thrice. On top of that, my goals did not ladder up to anyone’s goals and I was even asked to see my own goals lol. At the end, I never had any goals defined. I agree 100% that that role was a shitshow and I’m glad to be out. I’m just upset how the process went and how I was never given any feedback or an opportunity to improve. I was never put on PIP. I was given tasks that I wasn’t great at and something I’ve never done before (event planning, graphic designing, etc.) I feel bad and I want to cry. I don’t know what to do and I’m so lost :( how do I deal with this? On a positive side, I got a decent severance package.

Best free ways to get lists of new companies in specific sectors

I want to target new companies in specific segments. What are the best free ways to find those companies?

Question - Why are my mails blocked by Gmail - Need Help

Hi All, Wanted to understand why am I getting error message from google that message blocked or mail directly landing in spam folder. Warmed up domain before sending any mails. I got 3 to 4 different inbox on Gsuit. I did setup SPF, DKIM, DMARC records also. To avoid spam trigger I have been using mail meteor to check if I am using any spam work in my email copy. I stated my cold outreach campaign and have been sending mails in small batches of 30 to 35 mail per mail box. Also, my domain is not blocked on any list that also I have checked. What can be the reason for this error that my message is blocked and most emails landing in spam folder.



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