Mailbrew Marketing Weekly - Marketing Weekly #180

I Made $5,080 With Only 2,216 Email Subscribers— Here’s The Exact System I Use • Coffee and Insults: How Folgers Negged Women for Sales • Bumble Rebrand: Why Everyone’s Talking & What Marketers Can Learn • How This Chrome Extension Used Simple Marketing To Get Acquired By PayPal For $4.8bn • Harnessing The IKEA Effect — A Lazy Marketer’s Shortcut To Success • How To Market Online Courses And Get Customers Now • 14 Ways to Use AI for Better, Faster SEO • Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want? • Small Business Marketing: 6 Proven Strategies for More Reach • Revisit your prior assumption
19
Sunday May, 2024

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

How To Market Online Courses And Get Customers Now
Megan MahoneyMay 16

The problem with most best practice advice for marketing online courses is that it’s geared towards people who already have...

The post How To Market Online Courses And Get Customers Now appeared first on Copyblogger.

14 Ways to Use AI for Better, Faster SEO
Ryan LawMay 16
Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends. To use AI in the best way (and avoid the mistakes many people make), it helps to understand what we mean
Read more ›
Why Are Marketing Conferences Shrinking? And What Do Attendees Say They Want?
Rand FishkinMay 16
I go to a lot of conferences. They built my career, and I have a soft spot in my heart for them. But, best I can tell, 2023 had both the fewest marketing conferences and the fewest total attendees of any year in the past 15. Meanwhile, counterintuitively, there have …
Small Business Marketing: 6 Proven Strategies for More Reach
Kiran ShahidMay 14

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices. You’ll …


Newsletters

Revisit your prior assumption
Ali AbouelattaMay 13
This new experiment from Canva got me thinking...
Bumble Fumble
Shannon SankeyMay 16

A master class in apologies.

The post Bumble Fumble appeared first on Carney.


Podcasts

Find Ease with Remarketing: The Future of Ad Targeting
ducttapemarketing.comJohn JantschMay 16
In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Kim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his …
010: Alexis Teichmiller on Career, Community, and Creator Journey
podcasters.spotify.comHeyCreatorMay 14

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward …

Google AI Answers, Synthetic Data, and M4 Chips!
John Wall and Christopher PennMay 16

In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ – Slides …


Google is no longer a search engine, and it's dangerous times ...

Google is no longer a search engine, it's an answer engine.I'm sorry, but this needs to be discussed. I call bullshit on their claim that this leads to more clickthrough's. Google stores the cumulative knowledge of all mankind. Provided freely and willingly by billions of websites. The implicit understanding was: 1. we submit our sites to google so we can be listed on their search engine 2. in return, google monetizes the search result pages with ads. With their AI search they are breaking this contract. Their move to become an "answer engine" instead of a "search engine" off the backs of billions of websites that entrusted them to the original search/result/ads relationship needs to be dealt with immediately. I don't have the answers, but in my opinion, this shift is going to put hundreds of millions of websites out to pasture.

Someone got laid off because of billboard ads for bumble

Someone got laid off because of billboard ads for bumble

This feels like a way to save a quarter cent and lose out on a lot of customer goodwill. What do you think?

I haven't been there in years, but I find the stupid cost-cutting nature of it off-putting in any case.



Marketing Jobs on the Swipe Files Job Board →


Twitter


Thanks for reading!

Have a great week. 🤓


⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Older messages

Marketing Weekly #179

Sunday, May 12, 2024

The Easy Three-Step Method to Publishing an Artist Newsletter for Artists Who Hate Newsletters • I'm Back on LinkedIn After a 3-Year Break: 22 Posts & 2 SEO Leads in 1 Month • I Tried a Tool

Marketing Weekly #178

Sunday, May 5, 2024

The Ultimate Guide To A/B Testing From A Researcher • How to Track SEO & Content Performance, and Automate Your SEO Reports for Free • To Keep Readers Hooked, Embrace the Anecdotal Lead • How To

Marketing Weekly #177

Sunday, April 28, 2024

Get Inside Your Client's Head by Asking One Simple Question • Why Big Brands Are Dumping Old-School Ads For Creators and User-Generated Content • Prepare Your Blog for Another Big Change Coming

Marketing Weekly #176

Sunday, April 21, 2024

How To Get And Use Testimonials For Your Products • 5 SEO Mistakes That Will Get Your Website Penalized by Google and How to Fix Them • Why I 'Hired' Google's Gemini as My SEO Assistant • 7

Marketing Weekly #175

Sunday, April 14, 2024

How Any SaaS Company Can Get More Leads & Turn Them Into Customers • How Marketers Can Maximize Their Productivity with Time-Blocking • Successful Marketing Strategies May Have Made Stan Culture

You Might Also Like

Disrupt the cost of YouTube video marketing

Wednesday, January 8, 2025

I love that you're part of my network. Let's make 2025 epic!! I appreciate you :) Today's hack Disrupt the cost of YouTube video marketing Turn your blog into a video blog. Turn your plain-

🆕 New Year, New Biz: Your entrepreneurial resolution

Wednesday, January 8, 2025

How to bring your business goals to life in 2025. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ 

Podcast app setup

Tuesday, January 7, 2025

Open this on your phone and click the button below: Add to podcast app

👨‍🎤Turn and face the strange ch-ch...

Tuesday, January 7, 2025

Plus data from 700 marketing leaders View in browser hey-Jul-17-2024-03-58-50-7396-PM 56% of marketing leaders believe that marketing has changed more in the last 3 years than in the previous 50. And

The Profile: The Nike founder’s next act & the fentanyl victims suing Snapchat

Tuesday, January 7, 2025

This edition of The Profile features Phil Knight, Nicole Kidman, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Cold outreach has taken a BIG hit. Here’s why:

Tuesday, January 7, 2025

Traditional outreach alone won't land you your first BIG client anymore. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Cold outreach has taken a BIG hit. Here’s why:

Tuesday, January 7, 2025

Traditional outreach alone won't land you your first BIG client anymore. It's not that the strategies are outdated—it's that the market is flooded with your competition. Five years ago,

Which One Sucks Less: SaaS, Ecommerce, or Content?

Tuesday, January 7, 2025

Hey Reader, 2024 was a really rough year for a lot of Amazon sellers. Profit margins are slowly being chipped away yet again because of the several Amazon fees that were introduced in the past year. Is

How marketers use omnichannel to turn first impressions into loyal customers

Tuesday, January 7, 2025

Brands are aligning their marketing with stages of the purchase path to strengthen customer loyalty ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A content strategy that works

Tuesday, January 7, 2025

Creating great content isn't enough—it needs a solid strategy to back it up. From setting clear goals to crafting a calendar that keeps you consistent, there's a proven way to develop content