Mailbrew Marketing Weekly - Marketing Weekly #182

How to Price Your Products Perfectly Every Single Time • 6 Steps To Make Your Podcast Appear More Professional • Copywriting Headline Templates That Boosted My SEO Title Click-Through Rate • How to create a great TV commercial • Not Enough D2C Brands Focus on This Metric • How To Rank Your Website In ChatGPT: 10 Strategies • 12 Field-Tested Content Marketing Tactics • The Google API Leak Should Change How Marketers and Publishers Do SEO • The Google Leak Confirms: Please Readers, Not Algorithms • 24 Must-Know Local SEO Statistics
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Sunday June, 2024

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Here's your weekly marketing brew. ☕️

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Blogs

How To Rank Your Website In ChatGPT: 10 Strategies
Megan MahoneyMay 31

ChatGPT is stealing traffic from Google Search, and as a result, most websites are seeing less traffic and brand awareness...

The post How To Rank Your Website In ChatGPT: 10 Strategies appeared first on Copyblogger.

12 Field-Tested Content Marketing Tactics
Mateusz MakosiewiczMay 31
Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors). By focusing on these less competitive terms, you can
Read more ›
The Google API Leak Should Change How Marketers and Publishers Do SEO
Rand FishkinMay 31
Recently, my good friend Wil Reynolds wrote a LinkedIn post questioning whether the recent Google Search API leak had actionable takeaways that would be applicable to customer campaigns. Will Critchlow (another close friend and CEO of Searchpilot) wrote on LinkedIn: “So far, I’m not changing any tactics off the back …
The Google Leak Confirms: Please Readers, Not Algorithms
Tim MetzMay 31

The internet is on 🔥 about internal Google documents leaked to Rand Fishkin, co-founder of Moz, SparkToro, and all-round SEO legend. The materials confirm what we have always believed: original, helpful content beats copycat fluff in the long run. We’ve distilled what you need to know about this leak and …

24 Must-Know Local SEO Statistics
Backlinko TeamMay 29

Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers. How popular are local searches? What are the top local SEO ranking factors? Keep reading as we will cover answers to these questions with up-to-date local SEO statistics below. …


Newsletters

AI Hallucinations 🤪
Shannon SankeyMay 31

Don't believe everything you Google.

The post AI Hallucinations 🤪 appeared first on Carney.


Podcasts

Build Success from a Struggling Agency with a Multimillion-Dollar Pivot
John JantschMay 30
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Martinez, a dynamic entrepreneur who transformed his struggling startup into a thriving multimillion-dollar agency. Chris Martinez is the CEO and founder of DUDEAgency.io, a business he grew from scratch into a …
012: How Successful Creators Think (With Amanda Goetz)
podcasters.spotify.comHeyCreatorMay 28

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with …


Name most expensive & useless marketing tactics you've done

I'll go first. Once, my marketing director insisted on blowing $250k on a giant custom mechanical bull for a product launch, insisting it would "go viral". Instead, it blocked event traffic, caused minor injuries for unattended guests, and ended up being trashed away after the weekend event. Nothing went viral, everyone was annoyed by it, literal flop.

I bet most Marketers can relate to this

I bet most Marketers can relate to this

Omg I’m so sick of job postings being such catch-alls

Manage CRM, photography, graphic design, social media, emails, etc. — this is the work of 5 people seriously. Usually they are “specialist” and “coordinator” jobs. I am lucky to have a focused role now but for many other reasons I am looking to get out of it. I feel hopeless tho. Anyone else frustrated/disgusted by this? EDIT: a lot of people seem to have qualms about this. I don’t think it’s unreasonable to not want to do the jobs of 5+ people for the exact same, or usually less, pay. I’m not talking about how a role should only have one responsibility, but it should be more focused and orgs should invest in more people.



Marketing Jobs on the Swipe Files Job Board →


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