How to do keyword research during a crisis

This is not keyword research as usual.

The data hasn't caught up with what's happening in the world, which means we're basically blind to how COVID-19 has affected many of the search terms we usually target.

That's led to a lot of marketers asking us the question:

"Should I even bother with keyword research right now?" 

And we answered that question in a blog post.

Read it to learn all about how keyword research works during a crisis, and what metrics you should be tracking at this time. 

Stay well,
Michelle

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