Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now.

Additional coverage:

• A new advertiser pitch deck shows how Perplexity hopes to win over advertisers later this year with new cross-platform formats.
• Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands.
• Hubspot rolls out a new AI Search Grader tool for ChatGPT while Perplexity prepares advertisers for new formats.
• As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially taking a harsher look at ads on the platform.
• Duolingo is rendering its app -- and Duo by extension -- into a real-life experience with a pop-up store in New York City’s Soho neighborhood.