Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

August 26, 2024

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now.

Additional coverage:

A new advertiser pitch deck shows how Perplexity hopes to win over advertisers later this year with new cross-platform formats.
Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands.
Hubspot rolls out a new AI Search Grader tool for ChatGPT while Perplexity prepares advertisers for new formats.
As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially taking a harsher look at ads on the platform.
Duolingo is rendering its app -- and Duo by extension -- into a real-life experience with a pop-up store in New York City’s Soho neighborhood.

Other things to know about

Join us at the Digiday Media Buying Summit on October 15-17 in Palm Springs where you’ll learn to navigate the evolving landscape of automated buying and have the opportunity to connect with leaders from Gucci, Canvas and more. Prices rise on September 3.
As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen.
DSPs’ lack of transparency leaves room for a level of fraud, but CPMs are too high on TV to allow for this. Sponsored by Tatari.

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