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How IBM and the US Open are using Watson to create more AI-generated tennis content

Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team.
August 27, 2024

How IBM and the US Open are using Watson create more AI-generated tennis content

The U.S. Tennis Association and IBM’s new features include using generative AI to create real-time match reports and AI-generated long-form articles reviewed by USTA’s editorial team.

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  • By establishing acceptable content thresholds and policies for the use of AI in political ads, publishers are taking steps to reduce risks while driving political ad revenue. Sponsored by The Media Trust.
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Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team.

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Time CEO Jessica Sibley joins the latest episode of the Digiday Podcast.

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Fans are willing to subscribe to multiple platforms to follow their favorite teams, making sports a critical tool for attracting and retaining viewers.

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Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out.

To combat signal loss, brands are combining datasets, using data enrichment for additional insights.

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To wrap up Digiday+ Research’s 2024 CMO Strategies series, we’re looking at some of its biggest trends and breaking down key findings from each report.

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Despite DSPs’ popularity, media buyers and sellers prefer direct connections for TV advertising and have built workflows that eliminate the need for a DSP.

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The program, helmed by Verizon CHRO Sam Hammock, allows interns access to group project and business unit work focused on gaining skills through real-world experience.

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Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now.

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Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

Monday, August 26, 2024

Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. August 26, 2024 Over a year and a

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Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. August 15, 2024 As political ad spend faucet opens, CTV media stands to be a major winner

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Explore the latest from Digiday+ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition

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Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X. July 31, 2024 PRESENTED BY X reminds advertisers 'there's no

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