How IBM and the US Open are using Watson to create more AI-generated tennis content

August 27, 2024

How IBM and the US Open are using Watson create more AI-generated tennis content

The U.S. Tennis Association and IBM’s new features include using generative AI to create real-time match reports and AI-generated long-form articles reviewed by USTA’s editorial team.

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Time CEO Jessica Sibley joins the latest episode of the Digiday Podcast to talk about why she views Time’s B2B revenue strategy as the best path forward for growth, as well as other areas of revenue opportunity, including partnerships with AI technology companies.
Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out. More in this Digiday+ Marketing Briefing.
To wrap up Digiday+ Research's 2024 CMO Strategies series, we're looking at some of its biggest trends and breaking down key findings from each report.
Verizon’s internship program has a lower acceptance rate than the Ivy Leagues — here’s how its HR group runs it.

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Only a few weeks left until Retail Media Strategies on September 12 in NYC. Join us to explore the rise of retail media and connect with leaders from Microsoft, Banana Republic and more. Register now to secure your spot.
By establishing acceptable content thresholds and policies for the use of AI in political ads, publishers are taking steps to reduce risks while driving political ad revenue. Sponsored by The Media Trust.
From Modern Retail: Retailers are increasingly making their audience and sales data available, creating an opportunity for brands hungry for new consumer insights. Sponsored by Flywheel.

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

Monday, August 26, 2024

Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. August 26, 2024 Over a year and a

As political ad spend faucet opens, CTV media stands to be a major winner

Tuesday, August 20, 2024

Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. August 15, 2024 As political ad spend faucet opens, CTV media stands to be a major winner

How Reddit, Snapchat, and Pinterest are attracting marketers and boosting ad revenue

Tuesday, August 20, 2024

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X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition

Wednesday, July 31, 2024

Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X. July 31, 2024 PRESENTED BY X reminds advertisers 'there's no

Check out the 2024 WorkLife Awards categories

Tuesday, July 30, 2024

Company culture has never been more important for organizations looking to attract and retain the best talent and the strongest cultures are built on values that run deep throughout the organization.