Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say

Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors.
August 28, 2024

Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say

Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors.

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Ivy Liu
Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors.

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This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games.

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As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying and bid shading emerges as an advanced strategy.

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YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator on Tuesday to enter the talent management business.

Most political ads are innocuous, but as controversial political content ramps up this fall, publishers will likely play Whac-a-Mole with incoming ads.

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The ad tech company kicks off a “succession plan” at arguably the most critical stage in company history.

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Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them.

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Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team.

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