Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say

August 28, 2024

Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say

Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors.

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This week’s Digiday+ Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games.
Criteo kicks off a "succession plan" at arguably the most critical stage in company history.
YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator on Tuesday to enter the talent management business.
ICYMI this summer's most-read story (outside of Google's cookie news, of course): How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive

Other things to know about

Enter the Digiday Media Buying and Planning Awards to showcase your team's achievements this year. New categories include Strategy Executive of the Year, Best Use of Media Mix Modeling and more. Submit by October 25 to secure the best rate.
As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen.
Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. Sponsored by Publishers Clearing House Media.

How IBM and the US Open are using Watson to create more AI-generated tennis content

Tuesday, August 27, 2024

Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team. August 27, 2024 How IBM and the US Open are using Watson create more AI-

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

Monday, August 26, 2024

Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. August 26, 2024 Over a year and a

As political ad spend faucet opens, CTV media stands to be a major winner

Tuesday, August 20, 2024

Publishers, media agencies and ad tech vendors say political ad dollars are flowing toward connected TV. August 15, 2024 As political ad spend faucet opens, CTV media stands to be a major winner

How Reddit, Snapchat, and Pinterest are attracting marketers and boosting ad revenue

Tuesday, August 20, 2024

Explore the latest from Digiday+ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition

Wednesday, July 31, 2024

Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X. July 31, 2024 PRESENTED BY X reminds advertisers 'there's no