How retail media insights inform brand campaigns

As retailers increasingly have the upper hand, brands are taking note of recent shifts to understand the strategies they need to employ to thrive in this new landscape. The rise of marketplaces, the consolidation of retailers and the success of retail media networks have all contributed to this power shift. 

To balance profitability and channel optimization, brands are controlling their product allocation strategies — taking advantage of unique offerings to differentiate themselves — and seeking valuable first-party data from retailers for real-time insights and better decision making. 

Download the latest guide from Flywheel to uncover:

• The changing relationship between brands, retailers and data
• How digital marketplaces value selection over scale — and the impact on brands
• The top motivations of retailers — as sellers and ad platforms
• How brands select partners in a crowded RMN landscape

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