Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership

August 29, 2024

Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership

Stagwell’s augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events.

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In part two of the 2024 Media Glossary, this week's Digiday+ Media Briefing tackles many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers' on-site content.
The last few years have seen the rise of a new type of creator-owned esports organization, with branding and sponsorships tied much more closely to the individual fandom of its founder.
Retail media's lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN.
With a potential slowdown in car sales on the horizon — and as drivers' eyeballs move from roads to screens — automotive brands including BMW and Volkswagen are leading an industry-wide charge into gaming.
InfoSum and WPP's Choreograph strike an umbrella clean-room data partnership.

Other things to know about

Just announced: Experian, Intuit Mailchimp and Rise are among this year's Digiday Technology Awards shortlist finalists. Check out the full list here.
DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. Sponsored by Amazon Ads.
Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. Sponsored by Samsung Ads.

How retail media insights inform brand campaigns

Wednesday, August 28, 2024

First-party data from retail media networks empowers brands to do more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday Publishing Summit: Gain an extra prospect meeting when you register by September 2

Wednesday, August 28, 2024

Hi there, As someone who may be interested in this event, we wanted to let you know about a special offer to get an extra 8-Minute Meeting on us if you secure your pass to the upcoming Digiday

Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say

Wednesday, August 28, 2024

Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors. August 28, 2024

How IBM and the US Open are using Watson to create more AI-generated tennis content

Tuesday, August 27, 2024

Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team. August 27, 2024 How IBM and the US Open are using Watson create more AI-

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

Monday, August 26, 2024

Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. August 26, 2024 Over a year and a