CMO Strategies: A playbook for marketing channels
Recently, Digiday+ members have been exploring the latest installment of our CMO Strategies series, which breaks down where CMOs are investing. CMO Strategies: A playbook for marketing channels By Li Lu, research director To wrap up Digiday+ Research’s 2024 CMO Strategies series, we’re looking at some of its biggest trends and breaking down key findings from each report. The current state of marketing channelsEach of the four channels Digiday+ Research examined in our CMO Strategies series draws on a different set of marketing tactics and is influenced by distinct consumer and advertiser trends. Among the four channels, social media had the highest overall channel usage for paid ads, at a 97% usage rate among survey respondents. Display ads came in second place, with 75% of respondents saying that they use the channel for paid ads, an increase of 14 percentage points over last year. However, while the top two channels have taken up a large amount of marketers’ attention this year, retail media also saw an increase in adoption, from 40% in 2023 to 53% in 2024. What Industry Leaders are Reading This Week |
Older messages
Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership
Thursday, August 29, 2024
Stagwell's augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events.
How retail media insights inform brand campaigns
Wednesday, August 28, 2024
First-party data from retail media networks empowers brands to do more
Digiday Publishing Summit: Gain an extra prospect meeting when you register by September 2
Wednesday, August 28, 2024
Hi there, As someone who may be interested in this event, we wanted to let you know about a special offer to get an extra 8-Minute Meeting on us if you secure your pass to the upcoming Digiday
Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say
Wednesday, August 28, 2024
Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors. August 28, 2024
How IBM and the US Open are using Watson to create more AI-generated tennis content
Tuesday, August 27, 2024
Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team. August 27, 2024 How IBM and the US Open are using Watson create more AI-
You Might Also Like
Discover the new Digiday Streaming and Video Awards categories
Thursday, September 19, 2024
Showcase how your company is modernizing streaming and video
Fed Begins Easing Cycle with Jumbo 50bps Rate Cut
Thursday, September 19, 2024
Plus House Committee Questions SEC's Crypto Strategy in Divisive Hearing
[Webinar] 👀 Unlock lululemon’s winning social media formula
Thursday, September 19, 2024
Join us for an exclusive peek on October 1! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🦄 The GTM coach for 12 unicorns
Thursday, September 19, 2024
An interview with Scott Leese, Founder and CEO of Scott Leese Consulting. 🤝
✅ The Forbes Parasite SEO Playbook
Thursday, September 19, 2024
GM nerds, Welcome back to the newsletter that makes it make sense: TLDR; favoritism, corruption, incompetence, etc. More on this later, but here's what's good this week: → Meta's New AI-
HubSpot and Shopify Are Both Going More Enterprise
Thursday, September 19, 2024
But Also — More SMB. To view this email as a web page, click here saastr daily newsletter HubSpot and Shopify Are Both Going More Enterprise. But Also — More SMB. By Jason Lemkin Tuesday, September 17,
How Flodesk bootstrapped to $27,000,000
Thursday, September 19, 2024
Let's break down how Flodesk scaled their SaaS business!
Rise of the AI agents
Thursday, September 19, 2024
Fed rate cut boosts M&A outlook; Germany pumps $13B+ into startups; how can managers weather China's liquidity drought? Don't want to receive these emails? Manage your subscription. Log in
When do your visitors turn into leads? (AI and GA4 combo trick)
Thursday, September 19, 2024
Try to answer these simple questions: What day of week does your website generate leads? Are weekends good for email signups? What time of day do your visitors watch videos? How many days does it take
A Major Concern for Business Sellers - What Happens to My Employees
Thursday, September 19, 2024
THE EXIT STRATEGIST A Major Concern for Business Sellers - What Happens to My Employees For family business owners, the employees, if they are not actually family, they are like family. Many have been