Omnicom Media Group strikes partnership with Snap for creator collaboration

Omnicom Media Group strikes partnership with Snap for creator collaboration

OMG's influencer marketing agency Creo is partnering with ​Snapchat’s​ Snap Star Collab Studio to develop brand campaigns with the platform’s creators, known as Snap Stars.

Additional coverage:

• As Nike charts its comeback, the activewear apparel behemoth is looking to its offerings for runners — and the group's reception of said offerings — as a bellwether for success.
• This week's Digiday+ Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.
• Amazon's message came through loud and clear at its upfront presentation on Oct. 2, where the company put Prime Video’s reach front and center.
• Plus Company’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that combines brand building with performance marketing.
• Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four Walls took an alternative approach: hiring its community.

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