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Advertising Week Briefing

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The definitive Digiday guide to what’s in and out at Advertising Week 2024

By: Digiday Staff

This year's Advertising Week will kick off on Monday in Manhattan. To get ahead of the event, here's what Digiday predicts will be in and out of the conference.

In 
Holcos talking up creativity

Out 
Holcos talking up AI

In
Retail media concerns 

Out 
Retail media hype

In 
Discussing fractional CMOs

Out 
Discussing rock-star CMOs

In
Brands hedging diversity commitments

Out 
Brands trumpeting diversity commitments 

In 
Talking about the Amazon upfront

Out 
Talking about the Netflix upfront

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In 
Resurgence of brand building

Out
Focus on performance marketing

In
Nostalgia overload

Out
Taking risks with new ideas

In
AI courting ad dollars

Out
AI is just a tool

In 
Sports orgs betting on creators for growth

Out
Entertainment cos betting on creators for growth

In
Partnering with viral creators 

Out
Ignoring viral creators and using trends they create without them

Advertisment

Coverage elsewhere from Digiday:

Here are some of the topics that will most likely be addressed at Advertising Week this year — and some of our explainer coverage to help contextualize it:

Retail media: How brands’ retail media strategies are maturing

Google ramifications: What happens in the Google ad tech antitrust trial now that testimony is done?

AI: The art of negotiating AI deals, according to Time COO Mark Howard

Gaming & Esports: Roblox is starting to take programmatic advertising more seriously

Brand building: Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship

Read more of Digiday's marketing coverage.