Why live sports could be the 'killer app' of the metaverse and a new arena for big brands

Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands

As major sports brands step up their presences inside virtual worlds, some observers believe that live sports could help push internet users into the metaverse.

Additional coverage:

• This week has had another flurry of AI-related ad news as major players like Pinterest, Microsoft and Google roll more ways for advertisers to create and buy ads across social, search and chatbots.
• Amid Nike's reckoning, its new CEO is giving his CMO a chance to prove the worth of marketing to boardroom doubters.
• Here's what's in and out at Advertising Week 2024.
• Over the last three years, Unilever’s investment in gaming has tripled, according to data shared by the company.
• Wpromote quietly expanded from its performance roots to what it’s calling “brandformance” and expanded its C-suite to include a brand-side exec and a new managing director to help ensure it is firing on full-funnel cylinders.
• Our most-read story this week: TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars

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