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Why live sports could be the 'killer app' of the metaverse and a new arena for big brands

Major League Baseball views its digital ballpark as an opportunity for both baseball fans and potential advertisers. Last year, MLB sponsors such as Corona and Mastercard had their branding displayed inside the virtual stadium.
October 04, 2024

Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands

As major sports brands step up their presences inside virtual worlds, some observers believe that live sports could help push internet users into the metaverse.

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Other things to know about
  • The Digiday Streaming and Video Awards highlight the companies, campaigns and technology reshaping video and streaming. Explore this year's categories and enter by November 15 to secure the best rate.
  • Common misconceptions about mobile in-app advertising on the open internet may hinder performance, such as solely relying on cohort targeting. Sponsored by Moloco.
  • By applying a cohesive approach to different video channels, brands are effectively engaging consumers in an ecosystem that continues introducing fresh content across new streaming platforms and devices. Sponsored by Amazon Ads.

Top Stories
Ivy Liu
Major League Baseball views its digital ballpark as an opportunity for both baseball fans and potential advertisers. Last year, MLB sponsors such as Corona and Mastercard had their branding displayed inside the virtual stadium.

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This week has had another flurry of AI-related ad news as major players like Pinterest, Microsoft and Google roll more ways for advertisers to create and buy ads across social, search and chatbots.

Investments in digital channels and sophisticated engagement programs are paying off for retailers and brands like Walmart, CVS and Chewy.

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Amid the retailer’s reckoning, its new CEO is giving his CMO a chance to prove the worth of marketing to boardroom doubters.

Oracle’s exit from ad tech is an opportunity to gain a competitive edge by assessing new partners that will help marketers find and connect with audiences more efficiently.

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Here’s what’s in and out at Advertising Week 2024.

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By combining first-party retailer data and CTV, advertisers can target better, improve personalization and accurately measure attribution.

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Over the last three years, Unilever’s investment in gaming has tripled, according to data shared by the company, although Unilever representatives declined to provide the specific numbers.

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Wpromote quietly expanded from its performance roots to what it’s calling “brandformance” and expanded its c-suite to include a brand-side exec and a new managing director, to help ensure it is firing on full-funnel cylinders.

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Advertising Week Briefing: The definitive Digiday guide to what’s in and out at Advertising Week 2024

Friday, October 4, 2024

If you'd like to continue receiving the Advertising Week Briefing, sign up here. Advertising Week Briefing Presented by The definitive Digiday guide to what's in and out at Advertising Week

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