Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits

Publishers tweak subscription, pricing strategies while shifting subscriber benefits

Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment looks at professional-focused publications in the U.S.

Additional coverage:

• Media agency execs asserted the need for brand and performance to remain equally important at the Digiday Media Buying Summit, while discussing AI, measurement, retail media networks and the creator economy.
• This week's Digiday+ Media Briefing looks at how publishers are receiving credits to use AI companies' large language models as part of content licensing deals.
• Hiring managers are attracting professionals like librarians and actuaries who have experience with data and can be taught necessary AI skills.
• We're halfway through October. Here's our most-read story so far this month: Microsoft looks set to shutter its retail media business