Airbnb doubles down on brand over performance for campaign to draw more hosts

Airbnb doubles down on brand over performance for campaign to draw more hosts

Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that's built up steam over the last two years.

Additional coverage:

• Agencies discuss diversity strategies in the face of clients starting to pull back on their initiatives.
• Onstage and off at the Digiday Media Buying Summit, media agency execs talked about the potential roles of machine learning and generative AI.
• Walmart is renaming its data analytics platform to reflect Walmart's overall goal of not only providing data but also, increasingly, recommendations.
• Stat of the week: 28% of publishers said this year that they invest a lot in creating original content for YouTube, up from 18% last year, while 17% said they invest a lot in original content for TikTok, up from 11% last year. Read more from Digiday+ Research.
• Our most-read story this week: Political ad spending piles up in key states less than a month until Election Day