2024 was a trillion dollar year that signals slower days ahead

Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. 
December 09, 2024

2024 was a trillion dollar year that signals slower days ahead

Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo.

Additional coverage:

  • The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture.
  • Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before.
  • Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that can send out targeted messaging to specific customers.
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Ivy Liu
Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. 

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The buzz around “Black Ops 6” showed how “Call of Duty” has successfully worked its way into mainstream popular culture.

Playable ads have emerged as a powerful solution for marketers struggling to engage with audiences more effectively. They offer an immersive, interactive experience that captivates users in ways traditional ads can’t compete.

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Mosaic Media CEO Mary Ann Pruitt believes in the “great equalizer” of programmatic marketplaces, which to her have empowered independents to compete with holding companies on a level they never have before. But it’s more than just programmatic access—it’s the broader tech abilities that are accessible to all agencies

The bigger-is-better mentality is irresistible. Nevertheless, the endless pursuit of scale is not without problems, however, original content is the solution.

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Retailers have been using predictive AI for years, but many have expanded their use of customer-facing chatbots or tools that can send out targeted messaging to specific customers.

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With consent front and center, advertisers and publishers need strong value props to maintain and grow revenue.

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Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.

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Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.

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The state of video advertising

Tuesday, December 10, 2024

What brands and agencies revealed about their video ad plans in 2025 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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