Next Friday: Last chance to save on entries for the Digiday Media Buying and Planning Awards

Your last chance to save on entries for the Digiday Media Buying and Planning Awards is next Friday, December 13. 

This is your chance to join the ranks of past winners like UM, Levi's, GSD&M, Pizza Hut and T-Mobile. Learn more about a few of last year's winning campaigns below to see how entrants framed their work, showcased their expertise and what made their entries compelling to our panel of industry-leading judges. 

Don't wait: Submit by next Friday, December 13 at 11:59 p.m. PT to save on entries.

Not ready to start an entry? Sign up here for updates. 

Featured Winners

What they did: They used real-time measurement tools to track brand awareness and ad recall while engaging audiences through short video ads on CTV platforms.

Why it worked: By using real-time analytics, the team could optimize their messaging and placements. Short, impactful videos focused on the right demographic (women with children and higher education), ensured the ads reached those most likely to engage and convert.

The bottom line: By leveraging live analytics and strategically targeting the right audience, Fisherman’s Friend successfully boosted its brand awareness. The campaign's high engagement and targeted approach demonstrate the power of tailored video advertising in driving meaningful results.

What they did: The campaign leveraged a diverse media strategy, including social channels, influencers, premium video ads, AR lenses on Snapchat and a college football TV sponsorship. Employing first-party data to optimize targeting and marketing spend ensured they reached new customers effectively.

Why it worked: The campaign’s success stemmed from its data-driven approach and precise targeting, utilizing first-party data to optimize efficiency and reach. This broad approach, combined with compelling storytelling, strengthened brand affinity and engagement, leading to measurable results that exceeded industry benchmarks. 

The bottom line: The key takeaway is the power of data-driven, multi-channel strategies in staying competitive within a crowded market.  This approach not only maximizes targeting precision but also ensures cost efficiency, driving growth and helping brands maintain market share.