As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency

In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta’s business tools” starting in January 2025.
December 06, 2024

As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency

In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta’s business tools” starting in January 2025.

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In mid-November, Meta advised advertisers and agencies that it would “begin rolling out additional restrictions on certain categories of websites that are using Meta’s business tools” starting in January 2025.

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The contextual targeting parnters with advisory firm seeking investment to further growth.

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With more people streaming than watching linear TV, successful marketers are positioning CTV at the center of their campaigns to reduce duplication.

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The agency plans to increase its cadence of SPO-related check-ins with clients and ad tech firms, particularly supply-side platforms.

Brands like Adidas are developing tiered loyalty programs where members earn points via purchases, interacting with the app, reviewing products, staying active and more — increasing consumer engagement.

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One of the most buzzy debuts was Nova, a suite of six new AI models that include understanding and creating text, images and videos.

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According to a new survey, when it comes to creative production, marketers see AI as being most efficient in content creation and personalization at scale.

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Digiday+ Research surveyed brand, retailer and agency professionals in 2024 to rank platforms based on usage and spending.

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The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.

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