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[SaaS Club] A SaaS Startup That Went from Failure to Successful Pivot

Hey, this is Omer...

Here's the latest SaaS Club update...

🎧 Podcast
We just published the latest episode of The SaaS Podcast:

Hull: A SaaS Startup That Went from Failure to Successful Pivot
Romain Dardour is the co-founder and CEO of Hull, a SaaS product that collects, unifies, and enriches your product, marketing, and sales data and synchronizes it to all of your tools.

Romain and his co-founders struggled for 4 years to find product-market fit. In 2016 they decided that there just wasn't a market for their product and that it was time to shut down their company.

Around the same time, Romain had lunch with a growth marketer friend who wasn't interested in the product but liked how they were collecting and segmenting data. He thought that would be something a lot of companies would be interested in.

So in the next 5 days, Romain and his co-founders built a prototype and started getting feedback. And that's how the idea for their new product was born.

They went from being a month away from shutting down their company to finding a new opportunity which they pounced on and pivoted the business.

👉 Listen to the episode here


💬 Quote of the Week
Here's the quote of the week from Romain:

"No plan survives first contact with the enemy."
-- Helmuth van Moltke


📕 Book of the Week
This weeks' recommendation is "The Design of Everyday Things" by Don Norman. Here's a brief blurb about it:

"The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them."


👋 Say Hi on Twitter
Follow me on Twitter or connect on LinkedIn (mention that your own my email list).

--Omer

P.S. whenever you're ready, here are 3 ways I can help you with your SaaS:

1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join our community, get training and support.

2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.

3. Apply for SaaS Club Accelerate: If you'd like to work directly with me 1:1, then request a free strategy session.























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