⚡ IL - Free Ahrefs webmaster tools / £8k Instagram Giveaway → 1M new followers

Stuart McKeown of Gleam was just leaving his name on posts and comments, and thinking nothing of it. But as soon as he started signing off as Stuart @ Gleam.io, the number of people reaching out to him increased by about 150%. He was already taking part in discussions so it didn't take any extra work on his end, but more people started checking out his product. Whether you change your display name or just sign off differently at the end is up to you (and the forum).

Tip: Use this tip on Product Hunt too.

Big Change: Now you can add multiple links in the ad copy and the character limit is increased to 280. After booking a sponsor slot, I will send you an email for ad-copy etc. Support me by sponsoring an issue sent to my 1600+ subscribers each week. (US audience: 74%) Book now →

According to CS Allen, one of the most common paths I see with IHers is to actually go full circle:

1. Try building SaaS, fail.
2. Switch to info products, succeed, build audience.
3. Go back to building SaaS, succeed.

Recently, a lot of people are leaving out step #3 and just charging for step #2.

This was my approach for IH. I spent years working on SaaS products that never made more than $3-4k/month, because I got bogged down writing code and didn't focus on marketing or distribution. Then I built IH, which I'd categorize as an info product, and in very little time it was bigger than anything I'd done in the past.

The one qualm I'd have with the term "info product" is that very often it's interpreted as meaning you need to launch a book or a course, but that's not really the point. There are many other ways to provide valuable information to people, as we're seeing with newsletters, podcasts, communities, etc. nowadays. It's easy to get over-focused on a particular content format, but the format doesn't matter so long as it fits in with your business model, your distribution channels, your customers, and the problem you're solving for them.

In other words, think problem first, solution last.

Compared to SaaS products, info products take much less work to put together, and thus they free us up to think more about the problem instead of having to spend all our time working on the solution. That's a huge advantage.

Brian Dean of Backlinko found that including animated images can increase the average session duration of an article. That's a big deal because more time on-site correlates with a higher position on Google's results. When adding these visuals, Animated SVGs are a high-quality option, but a simple GIF will work too. If you're not sure what would add value and grab a reader's attention, try showing a step-by-step process of how something is done. Screen capturing services like gifcap and ScreenToGif can help.

• Ahrefs launched Ahrefs Webmaster Tools. Now you can use site explorer and site audit tools for free. Checkout official YouTube video for more. (I think they are making the way to launch their own search engine announced last year.)
• Grouparoo is an open source app to define / manage customer data and sync it with 3rd party tools. (GitHub)
• Remotive is a remote jobs board, hand-picked on daily basis. You can also toggle on/off "US-only" remote jobs.
• Scrapbook is a 250+ SaaS growth tactics database used by hyper-growth startups. You can filter growth tactics by funnel step, tag, and required budget. Plus Scrapbook have a newsletter too so you get notified whenever a new tactic gets added.

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