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[SaaS Club] SaaS Sales Lessons from a First Time Founder

Hey, this is Omer...

Here's the latest SaaS Club update...

🎧 Podcast
We just published the latest episode of The SaaS Podcast:

SaaS Sales Lessons from a First Time SaaS Founder

Sonny Patel is the founder and CEO of Insurmi, a SaaS platform that helps insurance carriers generate leads, streamline claims and deliver customer service through an AI-driven assistant.

During his Freshman year of college, Sonny got a job at an insurance agency in Arizona. He was surprised to see how the insurance industry was still operating with outdated technology. He wondered why it wasn't easier and faster for consumers to buy insurance online.

A couple of years later, that question was still bugging him so he eventually decided to start Insurmi out of his dorm room.

But Sonny didn't know how to code and needed help to get his idea off the ground. He eventually found an accelerator in Arizona that worked with him to develop his MVP for a B2C comparison website where you could shop for insurance.

He spent the next year and a half trying to get his idea off the ground. But he soon realized that it was a crowded space and he'd need a lot of money to build a successful consumer product.

Around that time, he also started talking to execs at insurance carriers. They were intrigued by what he was building and asked if they could license the software. That's when he realized that pivoting to a B2B product was a more interesting opportunity.

In this interview we talk about:
  • The pros and cons of working with a startup accelerator
  • How to have better customer conversations by learning to speak their language
  • How to develop a sales playbook to shorten sales cycles and close 6-figure deals
  • How to get better at identifying and overcoming objections your prospects may have

As a founder, it's important that you can become your company's first salesperson. Eventually, you can hire your own sales team or VP of Sales, but in the early days, no one is going to be able to sell your product better than you.

I hope you enjoy the interview.

👉 Listen to the episode here
The SaaS Podcast is sponsored by:
Typeform
Create friendly surveys, friction-free forms, and interactive experiences that get more responses.
Start a free trial and get a 20% discount on any plan
 

💬 Quote of the Week
Here is the quote of the week from Sonny:

"Be the change you wish to see in the world." -- Mahatma Gandhi

📕 Book of the Week
This weeks' recommendation is “Entrepreneurial Leadership” by Joel Peterson.

Here's a brief blurb about it:

“This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience.”

🎟 Become a VIP Member
If you'd like to support the podcast, then consider a VIP Membership. Get early access to ad-free interviews and bonus episodes. And join an exclusive private community of SaaS founders, entrepreneurs, and podcast fans.

👉 Become a VIP Member

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-- Omer























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