[SaaS Club] SaaS Sales Lessons from a First Time Founder

🎧 Podcast
We just published the latest episode of The SaaS Podcast:

SaaS Sales Lessons from a First Time SaaS Founder

Sonny Patel is the founder and CEO of Insurmi, a SaaS platform that helps insurance carriers generate leads, streamline claims and deliver customer service through an AI-driven assistant.

During his Freshman year of college, Sonny got a job at an insurance agency in Arizona. He was surprised to see how the insurance industry was still operating with outdated technology. He wondered why it wasn't easier and faster for consumers to buy insurance online.

A couple of years later, that question was still bugging him so he eventually decided to start Insurmi out of his dorm room.

But Sonny didn't know how to code and needed help to get his idea off the ground. He eventually found an accelerator in Arizona that worked with him to develop his MVP for a B2C comparison website where you could shop for insurance.

He spent the next year and a half trying to get his idea off the ground. But he soon realized that it was a crowded space and he'd need a lot of money to build a successful consumer product.

Around that time, he also started talking to execs at insurance carriers. They were intrigued by what he was building and asked if they could license the software. That's when he realized that pivoting to a B2B product was a more interesting opportunity.

In this interview we talk about:

The pros and cons of working with a startup accelerator
How to have better customer conversations by learning to speak their language
How to develop a sales playbook to shorten sales cycles and close 6-figure deals
How to get better at identifying and overcoming objections your prospects may have

As a founder, it's important that you can become your company's first salesperson. Eventually, you can hire your own sales team or VP of Sales, but in the early days, no one is going to be able to sell your product better than you.

I hope you enjoy the interview.

👉 Listen to the episode here

[SaaS Club] SaaS Sales Lessons from a First Time Founder

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[SaaS Club] Build a SaaS Brand, But Don't Do Branding

[SaaS Club] Customer Development and No-Code Prototypes

[SaaS Club] How to Pre-Sell and Bootstrap a SaaS to Profitability

[SaaS Club]A Guide to SaaS Customer Success: Reduce Churn & Grow Revenue

[SaaS Club] Launch & Differentiate Your SaaS in a Crowded Market

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