Mailbrew Marketing Weekly - Marketing Weekly #18
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Featured Content
Check out the new video podcast series 3 Learnings From...
3 Learnings From... Camille Ricketts, Head of Marketing at Notion
3 Learnings From... Robin Daniels, CMO at Matterport
3 Learnings From... Ashley Brucker-Stepien, VP of Marketing at Webflow
Blogs
To Nudge or Not To Nudge?
How I Make $20,000 in Just 4 Hours (With a Repeatable 6-Step Method)
I’m Stepping Down as Copyblogger CEO
The time has come. Today, I’m stepping down as the head honcho of Copyblogger Media. Since this thing started as...
The post I’m Stepping Down as Copyblogger CEO appeared first on Copyblogger.
13 Free Ways to Promote Your Business
One Customer Feedback Email Changed Our Startup’s Trajectory
Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy
As content marketers, we base our keyword strategies on the most accessible—and simplest—data points we have: domain ranking, monthly search volume, and keyword difficulty. Often, keyword strategies built on those basic data points work. Sometimes they don’t. Certain industry verticals require a different approach to keyword strategy. Verticals in a …
Newsletters
Growing First 1000 (this newsletter) to 10k Subscribers
The Life of a Post
Hashtag litigation & the weekly roundup.
The post The Life of a Post appeared first on Carney.
Podcasts
Ramli John — User Onboarding, Product-Led Growth, and Prolific Podcasting
How Daft Punk Stood The F*ck Out (7 Lessons)
This is a differentiation teardown of how Daft Punk became the most influential dance music duo of all time—and 7 lessons you can learn to radically stand out.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Why Creativity And Innovation Are All About Taking Risks
In this episode of the Duct Tape Marketing Podcast, I interview Josh Linkner. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million, and is the author of four books including theNew York TimesBestsellers,Disciplined Dreamingand …
3 Reasons Every Shopify Store Should Have A Facebook Group #170
Back with Vitaly Pecherskiy, Co-Founder and COO at StackAdapt!
In this Marketing Over Coffee: In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!! Direct Link to File Brought to you by our sponsor: Terminus When we last talked with Vitaly it was all about native advertising, now it’s multi-channel Working with a Demand …
Resilient News: Is brunch culture dead? Experiential retail, teen spending, and rental commerce with Halie LeSavage
My boss gave me a huge bonus at the end of January. A new opportunity feel in my lap and I can't turn it down. How can I quit gracefully? Am I ok to do this?
Bit of context (sorry for the novel, I'm just stressed):
- I'm the solo marketing manager (and only marketer) for 2 1/2 companies. Two full-fledged, one in the beginning stages. I make 45k/year and work remote. I accepted the low pay because I make my own hours and have a lot …
Should I tell my employer I own the domain they want, or keep it private?
I work for a small company that is getting ready to launch a new cannabis website separate from our corporate website.
There have been some discussions about choosing a new domain/brand. Both my mangers want Cannabis + Keyword .com which describes exactly our niche products and industry.
Thing is... I …
Has anyone come across any research on whether youtubers straight out asking viewers to like and subscribe actually increases viewer engagement?
I tried asking this on r/NoStupidQuestions but as expected I got a whole bunch of opinions but no actual answers to my question. I thought maybe someone on here might now something about this if it exists. I don't really have any use for this knowledge but I'm just generally …
Marketing Jobs on HeyMarketers.com →
Misogynistic tweets can be used to track and predict domestic violence
We're Archiving Yahoo Answers So You'll Always Know How Babby Is Formed
BuzzSumo: Find the content that works and the influencers who matter
Paywall Screens
How 51 leading tech teams define the Product Manager role
10 things I like talking about:
1) Marketing
2) Content
3) Creativity
4) Philosophy
5) Writing
6) Happiness
7) Entrepreneurship
8) Markets
9) Builders
10) Life
You're a startup. You don't need different value propositions for every market sub-segment you sell to and every persona on the buying team. I've built a lead pipeline generating hundreds of millions of revenue with 1 segment, 1 persona, 1 set of value props. You can too.
What you work on is more important than how hard you work.
Did you know...
Back in 2013 @ahrefs was listed for sale at Flippa marketplace.
How to scale your business:
$0 to $10k/mo:
- Learn a skill
- Craft an offer
- Cold email prospects
$20-30K/mo:
- Outsource
- Build systems
- Build a team
$50K/mo:
- Scale your team
- Make systems work for you
- Hire someone to replace you
Types of projects you'll experience at work, as taught to us by Kurt Vonnegut:
1. Man in Hole: The project starts off OK, but you quickly find a huge issue, which you are able to recover from, and it ends up a big success.
More in 🧵
Who is a marketing generalist that believes she can just thrive if given a chance. Someone looking for their big break.
I'm hiring.
DM me.
People aren't ignoring you. They are just doggy paddling through the day and trying to do as little as possible when they finally get air.
PSA: it’s ok to change your mind
In fact... it’s an underrated life skill
Teaching others is an underrated way to improve your own thinking.
Fix your funnel before driving more traffic.
I use double opt-in and had a lot of pending subscribers.
I added “Important” to my confirmation email subject line.
That word alone improved my list growth rate by 30% 🤯
New PEW report is out.
Continually puzzled that less than a quarter of Americans use Twitter, and that 3X as many use Facebook. I realize it's personal choice, but Twitter just delivers so much more value, interesting content, professional opportunity, & interesting discussion.
A URL Regex Builder in Google Sheets! Awesomely useful by @jroakes - I just added to #LearningSEO too 🙌
If you are not great with Regex and just want to filter to specific URLs in GA or GSC, I have a really simple spreadsheet to help.
docs.google.com/spreadsheets/d…
👉🏼 Go to your competitors website
👉🏼 Whack it in to @BuzzSumo
👉🏼 pull a list of content they have onsite and order it by most engagement and download
👉🏼 then order it by most backlinks and download
👉🏼 analyse the content and make a plan
buzzsumo.com/?utm_source=tw…
Got the second half of my microchip installed today. 💉🙌
“We haven’t spent a dime on marketing” bugs the bejeezus out of me 🤦♂️
It signals “look how cool and successful we are without even trying”
But it’s a lie.
Most makers/founders don’t realize how much marketing they do because they’re blind to it.
Here’s one for @ScotStratGuy. A gem of a human.
#CheersCaptain
Trying out a new thing...
Friday 50
50 (ish) second reflection on a leadership lesson I learned this week.
#1 Grieving Frivolousness
Anyone relate to this?
There should never be a scenario where eight different people are on a live call debating the site’s copy.
If you arrive there, you’ve gone amiss somewhere.
Love this quote from @monteiro - deardesignstudent.com/ethics-and-pay…
Bet my mom is blasting all those DMX cds she confiscated from me in middle school right now. RIP.
Friends! If you’re enjoying the B2B Forum this week... please join us on Clubhouse tomorrow (Friday) at 8 PT/11 ET share your favorite takeaways! #mpb2b joinclubhouse.com/event/MR8Dzel5
BEST SEO SERVICE IN FIVERR
Keyword Research and Competitor Analysis For Your website growth
Check It Now
fiverr.com/s2/c88e704983?…
#business #DigitalMarketing #marketing #MarketingTwitter #socialmedia LinkedIn #Telegram Google #digitalmarketingtips #digitalmarketingagency
An Awesome Dish of Shrimp Paste Spicy Sauce
RECIPE: bit.ly/3wMuYAs
#sundayvibes #SundayMorning #MarketingTwitter #WrestleMania
Trii Music™ Distribution triimusic.com/sleezyprofile.…
Check out Newcastle's very own media prodigy #SleezyRP #NewMusicFriday #6music #sponsored #Telegram Channel 4 Here We Go Again #MarketingTwitter #promo
You can segment a market all the way down to a single person.
Doesn’t mean you should.
The purpose of segmentation:
1. Finding the best customers
2. Finding unique customer characteristics
#MarketingTwitter
People who call themselves introvert are not always introverts. In reality, they can't take fake people.
They are extroverts around people they tune with.
Relatable?
#marketingtwitter
“Travel. Your money will return. Your time won’t.” ✈️🇵🇱
#travel #MarketingTwitter #poland #warsaw
#citybreaks #balticcoast #gdansk #kraków
What do you look for in an agency? #Marketing #MarketingTwitter
Focus on creating content people want to consume. 💯
Credits: @Dmurr68
Follow @ShaharyarJalal
#socialmedia #MarketingTwitter #marketing #socialmediamarketing #socialmediamarketing #contentmarketing #digitalmarketing #twitter #business
#MarketingTwitter marketing is a science
Branding is WHY and Marketing is HOW
#MarketingTwitter
My mum just asked me why @CatsLikeFelix had chosen such a weird hashtag for their campaign. She thought it was Up Tom Is Chief 🤣 #uptomischief #Dyslexia #MarketingTwitter
Thanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Older messages
Marketing Weekly #17
Sunday, April 4, 2021
Don't Like Personal Branding? Try Personal Marketing • My LinkedIn Writing Process That Produced More Than 100M Views on the Platform • Communities at Scale • Like the legend of the phoenix •
Marketing Weekly #16
Sunday, March 28, 2021
Google's “Pass/Fail” Core Web Vitals Make Performance Matter for SEO • RACE To Marketing Success • Coke Spent $100 Million on Making Cans That Smelled Like Farts • How I Created One of the
Marketing Weekly #15
Sunday, March 21, 2021
How I'm Leveraging What I've Learnt in Writing to Start a Sustainable Business • 3 Simple Freelancing Lessons from Micro-Retailers in Bangladesh • How To Crush Your Next High Pay Ghostwriting
Marketing Weekly #14
Sunday, March 14, 2021
Digital Marketing Lessons From Tango • Amazon Quietly Tweaked Its New Icon To Make It Look Less Like Hitler • I Published a Children's Book Series in My 20s and This Is What I Wish I'd Known
Marketing Weekly #13
Sunday, March 7, 2021
How Igor Stravinsky Marketed Ballet With Controversy and Violence • Mr. Rogers and Marketing • How Journalists Can Make the Jump Into Marketing • Only White People Enjoy the Outdoors • Building a
You Might Also Like
Marketing Weekly #178
Sunday, May 5, 2024
The Ultimate Guide To A/B Testing From A Researcher • How to Track SEO & Content Performance, and Automate Your SEO Reports for Free • To Keep Readers Hooked, Embrace the Anecdotal Lead • How To
7 Things That Separate The Best Founders From the Less Successful Ones
Sunday, May 5, 2024
And the top SaaStr news of the week To view this email as a web page, click here 7 Things That Separate The Best Founders From the Less Successful Ones Less Mistakes less successful (but not total
💀 Judgment Day Dropping Soon: The May 5 Google Update
Sunday, May 5, 2024
The weekend Update...
Emerging managers pull their weight
Sunday, May 5, 2024
Plus: The latest in climate tech, introducing our LP-focused newsletter, the upside of up-and-coming managers & more Read online | Don't want to receive these emails? Manage your subscription.
The Profile: The founder who lost $36 billion in one week & the professor protesting Columbia’s students
Sunday, May 5, 2024
And an update on my ill-fated half marathon... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Sunday Thinking
Sunday, May 5, 2024
"One day, you will look back on this day, and all you will see is magic."
SELLING YOUR BUSINESS - THE ELEVENTH HOUR CONTRACT CHANGE
Sunday, May 5, 2024
THE EXIT STRATEGIST SELLING YOUR BUSINESS - THE ELEVENTH HOUR CONTRACT CHANGE The next line could be, "Will it Derail Your Sale?" We have seen it go both ways, unfortunately. If a deal does
Brain Food: Action Reduces Fear
Sunday, May 5, 2024
FS | BRAIN FOOD May 5, 2024 | #575 | read on the web | Free Version Welcome to Brain Food, a weekly newsletter full of timeless ideas and actionable insights you can use in life and work. FS "
Recruiting Brainfood - Issue 395
Sunday, May 5, 2024
10 x Theories on Candidate Shortage, Gender composition of US tech workforce, the reinvention of Talent Acquisition and Telepresence as the working class remote.... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Magical numbers about the returns policy
Sunday, May 5, 2024
Today's hack 88% of shoppers will take the time to read a retailer's return policy 88% of shoppers will take the time to read a retailer's return policy. 38% are dissatisfied with the