Mailbrew Marketing Weekly - Marketing Weekly #20

Sunday April, 2021

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Featured Content

After gaining millions of followers for videos poking fun at Silicon Valley culture, this woman quit her tech job to be a comedian full-time

Blogs

Better Marketing - Medium

How I Engage My Audience Like I Engage My Students as a Teacher

Ryan FanApr 23

7 Brilliant Design Apps To Up Your Instagram Game

Annmarie McQueenApr 23

How Burger King’s Unique Marketing Ploy Made It Go Viral

Dylan HughesApr 23

How to Measure Customer Acquisition Cost: A KPI To Keep Your Business Profitable

Pierre DeBoisApr 23

The Strange World of Baby Influencers and the Parents Who Market Them

Mindy Morgan AvitiaApr 23

Buffer Resources

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Sophie GilApr 22

In this post, we give you a behind-the-scenes look at how a nonprofit leverages social media to empower younger generations to take action and build awareness around their mission.

You calculate CAC by dividing customer acquisition expenses by the number of acquired customers. So if you got ten new customers from $1,000 marketing and sales spend over a certain period, the formula would be: CAC = 1000/10 = $100.…

SparkToro

SparkToro’s Year One Retrospective

Rand FishkinApr 24

On April 23rd, 2020, at what felt like the worst time to start a new business in a hundred years, SparkToro launched for the first time. The world’s attention was anywhere but on a new software product, yet Casey and I felt we didn’t have much of a choice. We …

CXL

4 Advanced Meta Tags For SEO You Might Not Be Using But Should

Manick BhanApr 21

If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results. While most marketers stop at title tags, using advanced meta …

Backlinko

Dropbox Usage and Revenue Stats (2021)

Brian DeanApr 23

Dropbox is a leading cloud file hosting service. Launched in 2008, the platform hit the milestone of 100 million registered users 4 years later. Today, Dropbox has 700 million registered users and generates $1.91 billion in annual revenue. Here’s a summary of what you’ll find on this page: Dropbox Usage …

GrowthHackers Trending

Upcoming April 29th AMA with Dev Basu, CEO at Powered By Search

Apr 29

How to Check if Your Email Domain is Blacklisted

Apr 23

Email Marketing Strategy and Tips for Successful Campaigns to Use in 2021

Apr 22

What conversation intelligence is, and who is it really for?

Apr 23

Newsletters

First 1000

Daily Math - Growing an IG page to 100k+ followers

Ali AbouelattaApr 18

Hamza Alsamraee an 18 year old high school student grew his math IG page to over 100k followers and leveraged that distribution to publish two best selling books.

Carnage Issues

A real lightbulb moment

Stephen GallivanApr 22

eBooks galore & the weekly roundup.

The post A real lightbulb moment appeared first on Carney.

Podcasts

Everything Is Marketing

Jay Clouse — Creating a Top 1% Podcast, Community as Culture, and Unfair Advantages in Distribution

share.transistor.fmCorey HainesApr 19

Jay is the host of Creative Elements and co-host of Upside. He's also the founder of Freelancing School and Unreal Collective, which was acquired by SPI Media.

Everyone Hates Marketers

How to Come Up With Endless Unconventional Ideas

everyonehatesmarketers.castos.comLouis GrenierApr 20

All you need is to ask yourself and your customers one simple question.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Duct Tape Marketing

The Modern Guide to Public Relations in 2021

ducttape.libsyn.comApr 22

In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity.

Ecommerce Marketing School with Ben Jabbawy

5 Reasons Your Shopify Store Needs A Quiz #180

share.transistor.fmPrivyApr 23

Recently, I found a new skincare brand and came across their quiz to help me find the right products. And you know what? I ended up buying every product they recommended. And it turns out quizzes have a ton of benefits at every stage of the buyer's journey. Here are …

Marketing Over Coffee Marketing Podcast

Eric Schwartzman on The Digital Pivot

feedproxy.google.comJohn Wall and Christopher PennApr 23

In this Marketing Over Coffee: In this episode learn about taking small and medium enterprises digital! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Previous Interview on Social Media and News Media Monitoring Platforms His new book The Digital Pivot – Secrets of Online …

3 Clips | Dissecting Great Podcasts

Bonus Episode: Interview Techniques, Dissected (ft. Kristen LaFrance, Shopify)

3clips.castos.com3 Clips PodcastApr 19

For this special episode, we narrow down on a foundation skill for podcasters: interviewing. Jay brings back guest Kristen LaFrance, who was featured on 3 Clips December 2020 to break the interview show she hosts and creates for Spopify, Resilient Retail. We love how much passion Kristen has for studying …

Resilient Retail

Resilient News: Pause and Reflect. Amazon's venture into salons, embracing entrepreneurs, and size inclusivity with Halie LeSavage

share.transistor.fmShopifyApr 23

Every Friday, join Kristen and a co-host to cover the hottest industry news and trends of the week. This week, Kristen takes a few minutes to reflect on the last year of the world's most important news, and Halie LeSavage is back to talk Amazon’s first hair salon opening in …

r/marketing

If you’re applying to jobs as a recent grad, write that cover letter!!!

227

125

I literally cannot stress that enough, even though it’s so tedious to write cover letters.

I was sending out about 10-20 applications a day for marketing positions for about 5 months. Up until last week, I was at 0 call backs. I had no prior marketing experience, was a recent …

Some upcoming content/marketing opportunities over the next few days

In case it’s useful, all of these came from Forekast.com if you want to browse more (I didn’t find all of these events myself). Also, feel free to share any other good upcoming events I may have missed.

Monday (Today)

Tuesday (Tomorrow)

Chinese Language Day

Wednesday

Queen Elizabeth's 95th Birthday …

How to build a marketing portfolio with NDA-protected work?

Hello guys, I've recently had an interview in a small web development agency that is working mainly on outsourced projects and are experiencing a roadblock when it comes to building a portfolio of marketing materials: All of their best projects are under Non-disclosure agreements and they are not able to …

Marketing - Latest - Google News

In Malaysia, online marketing tactics drive a health products boom — with side effects - CNA

CNAApril 24

College students are getting valuable career experience working as brand ambassadors for companies like TikTok and Bumble - CNBC

CNBCApril 24

Microsoft Advertising’s New Features & More Digital Marketing News - Search Engine Journal

Search Engine JournalApril 23

6 Key Tips to Level Up Your Content Marketing Strategy - Entrepreneur

EntrepreneurApril 23

Coca-Cola, Adidas, Diageo: 5 things that mattered this week and why - Marketing Week

Marketing WeekApril 23

7 Guerrilla Marketing Tactics That Will Grow Your Business When Money Gets Tight - Entrepreneur

EntrepreneurApril 22

5 Tips to Include Storytelling in Your Upcoming Presentations - Business 2 Community

Business 2 CommunityApril 21

Dove urges parents to have the 'selfie talk' about harmful effects of social media - Marketing Dive

Marketing DiveApril 21

Marketing Jobs on HeyMarketers.com →

Cycloid: Digital & Web Marketer (Europe)

Apr 23

Linktree: Social Media Manager

Apr 23

Eight Sleep: Editorial Director

Apr 23

Truebill: CRM Marketing Manager

Apr 23

Confluent: Director, Cloud Product Marketing

Apr 23

Confluent: Sr. Product Marketing Manager, Cloud

Apr 23

Confluent: Group Manager, Product Marketing - Partnerships

Apr 23

Confluent: Director, Product Marketing - Partnerships

Apr 23

Confluent: Growth Marketing Manager, Web Optimization

Apr 23

Confluent: Partner Marketing Manager

Apr 23

Twitter

Marketers

Hiten Shah @hnshah

I loved startups before everything became a startup.

15.3k

779Apr 22 · 12:49 PM

Matthew Kobach @mkobach

I just learned that you can mute your zoom calls and just hold down the space bar to talk.

Game changer.

947

108Apr 23 · 12:33 PM

🟣 Christina Garnett @ThatChristinaG

Can we all agree that @levarburton deserves everything good in the world?

637

20Apr 22 · 5:13 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

7 Must-Have Ecommerce Email Campaigns

These campaigns have been responsible for generating 7+ figs in revenue for our clients.

Discover:

✔ Case Studies
✔ The Purpose
✔ How to segment
✔ Subject lines ideas
✔ Preview text ideas

//THREAD//

398

114Apr 23 · 7:22 AM

Lenny Rachitsky @lennysan

Since launching my job board this week, it's already facilitated almost 1k job applications, and anecdotally, the candidates companies are seeing have been significantly better than LinkedIn or anyplace else online. SO GOOD!

Check out some of the featured roles currently live 👇

329

9Apr 23 · 11:21 AM

Rand Fishkin @randfish

So... Is Google Trends horribly inaccurate & imprecise?

Or is Google Search Console horribly inaccurate & imprecise?

Or is Google Analytics horribly inaccurate & imprecise?

240

28Apr 23 · 12:46 PM

Taylor Holiday @TaylorHoliday

A Vision Of eCommerce Post COVID

The next phase of growth for many brands is going to be far more tempest than tidal wave.

Here is what I see on the horizon...

(warning it's darker than I hoped)

182

41Apr 22 · 9:27 AM

Aleyda Solis 👩🏻‍💻 @aleyda

SEOs: What are your top tips for new SEOs when learning about Content Optimization? I'll be featuring them in the Content Optimization section in #LearningSEO:
learningseo.io - Just tweet them to me and I'll quote you! 🙌🤓

174

34Apr 23 · 2:18 AM

Tim Soulo @timsoulo

Smile and wave boys,
smile and wave...

186

17Apr 23 · 2:29 AM

Katelyn Bourgoin ⚡️ @KateBour

Note to self:

This shit is hard. You’re doing better than you give yourself credit for.

172

21Apr 23 · 4:02 AM

Pe:p Laja @peeplaja

No growth hack is gonna help mediocre content.

179

12Apr 23 · 8:38 AM

Andrea Bosoni @theandreboso

Newsletters are usually more interesting than blogs because they’re written for humans and not for algorithms.

160

14Apr 24 · 6:52 AM

Ross Simmonds @TheCoolestCool

Unfortunate truth:

Some of your biggest fans are complete strangers. Some of your biggest haters are people you’ve known for years.

130

13Apr 23 · 11:57 AM

Carrie Rose @CarrieRosePR

This is awful! @Charlottegshore has just released a statement regarding Channel 5s latest documentary titled “what happened to your face - Charlotte Crosby” where “experts” dissect her appearance!

I can’t believe this is even happening on our TV screens

123

19Apr 23 · 12:29 PM

🟣 Matt Navarra @MattNavarra

How TikTok Chooses Which Songs Go Viral bloom.bg/3etqqql

21Apr 22 · 12:19 PM

Wil Reynolds @wilreynolds

Former co-worker:
My son applied to your company today.
Me: Cool, that's crazy how time flies
Her: he was 2 years old when we worked together.
Me:

100

1Apr 23 · 4:48 PM

Val Geisler 🖤🏳️‍🌈💌 @lovevalgeisler

Y’all 😍🥺🤩 twitter.com/lovevalgeisler…

Val Geisler 🖤🏳️‍🌈💌 @lovevalgeisler

Tomorrow I get to hug my 90 year old grandmother for the first time in a year and a half. Shout out to science for being real and getting us to this point. 🏆

0Apr 22 · 5:27 PM

Corey Haines 💡 @coreyhainesco

Some honest weekend thoughts

4Apr 24 · 1:00 PM

Kevin_Indig @Kevin_Indig

Clarity = focus = speed

6Apr 23 · 5:33 AM

jay acunzo @jayacunzo

I routinely OVERestimate what I can accomplish in a day/week/month and radically UNDERestimate what I can accomplish in a year.

Just a huge reminder to take the medium- and long-term view when approaching your short-term work.

Anyone else feel like this?

0Apr 23 · 8:04 AM

marco marandiz @allthingsmarco

After 3 seasons of Formula 1: Drive to Survive, my go to saying at Drop Party for not letting up is "push push".

It's a hilariously accurate parallel to our work.

*muffled audio*
"Alright Max, good pace but keep going. push push"

0Apr 22 · 10:26 AM

Taylor Lagace @TaylorLagace

Like this and I'll DM you an INFLUENCER profile recommendation

RT this and I'll DM you two INFLUENCER profile recs.

Make sure to comment your Brand name 🙌🙌

8Apr 23 · 8:35 AM

John Bonini @Bonini84

If you really want your content to outrank others, sometimes you’ve gotta get out of the SEO tools.

Review customer chats/tickets.

Search relevant Quora threads.

Comb through Twitter hashtags, relevant Facebook communities, etc.

Identify and answer real questions.

5Apr 22 · 11:58 AM

Gari Cruze @garicruze

Kill me now

Variety @Variety

Ellen DeGeneres will be selling her first-ever NFT: a selfie of her holding original artwork of a cat, which she’s calling “Woman With Stick Cat.” bit.ly/3nebVKO

7Apr 23 · 3:29 PM

#MarketingTwitter

Allyson Finch Wilson @allyson_wilson

Do “in feed” #ads really work? Because as soon as I notice that they aren’t the subject that I want, my eyes glass over & I stop processing information until I scroll past in and the feed returns to the subject I was in search of. I can’t be the only one. #MarketingTwitter

0Apr 25 · 5:42 AM

SEO Chatter 🗣 @seochatterblog

Just a reminder... anyone can learn #SEO.

I started out as a video editor with zero website skills or writing abilities.

Now I make a full-time living with SEO and so can you #MarketingTwitter fans.

1Apr 25 · 5:40 AM

Hopper HQ @Hopper_HQ

Improve your knowledge and marketing effectiveness as a social media manager.
We look to some of our favourite social media managers and content creators who utilize social media in great ways #MarketingTwitter 🌸
bit.ly/3r1dfRx

0Apr 25 · 5:37 AM

Midas Touch @MidasSocial

What are the benefits of #PodCast advertising?
bit.ly/3sdILwp @marketingcharts

Cc: @AdPerceptions @contentmag @MarketingProfs @hnshah @jaybaer @neilpatel
#MarketingDigital #MarketingTwitter #B2B #DigitalMarketing #MarketingStrategy #MarketingAgency #Contentcreator

0Apr 25 · 5:30 AM

BramblingTech @BramblingTech

In the moments when you are lost, look for the positive and you can always find a way out.

#marketing #seo #Content #404page #webedesing #design #graphdesign #contentcreation #designer #MarketingTwitter

0Apr 25 · 5:28 AM

Riza Galang @rizagalang_

Dropping this here for some vintage and photography inspirations #MarketingTwitter 📷

0Apr 25 · 5:26 AM

Online Marketing @OnlineM4rketing

#AffiliateMarketing
Being an affiliate marketer is an ideal career many would love to have. Unlike regular jobs that usually pay by the hour, affiliate marketing keeps the cash flow running even when the affiliate is asleep.

Source: bit.ly/3esB2Wd

#MarketingTwitter

0Apr 25 · 5:00 AM

K2 Digital Marketing Agency @k2digimarketing

Make sure your Social Media posts must target relevant traffic💯👇
.
.
Call us at-
+91-8800510419, +91-9911330419, 011-41670419
.
k2digitalmarketing.com
.
.
#k2digitalmarketingagency #digitalpardeepp #SocialMedia #MarketingTwitter

0Apr 25 · 4:50 AM

🟣 Troy Sandidge 🧑🏾‍💻 @FindTroy

Can we just make The Circle: Marketing version already?

We’ll finally be able to prove who is able to legit do the wok among those who just copy and paste what others are doing, saying, trying, etc.

P.S. I would play myself 😎

#MarketingTwitter | #TheCircle

0Apr 25 · 4:46 AM

PriteeAdhikari @Preetisaidsmtng

Want to know the table of 7? Read Raidu's score 14-7 #CSK #RCB #CSKvsRCB #MarketingTwitter

0Apr 25 · 4:40 AM

Anjana Thakur @AnjanaT16960157

Believe in yourself and do the work in a way that no one can do it better than you.
#motivation
#believe
#attitude_queen
#results
#Hustle
#MarketingTwitter

0Apr 25 · 4:35 AM

Bonezworldng @Bonezworldng

If everybody decides to make a post about Maps Styls on all social platforms for one month complete he would blow. His value would increase and bigger companies and bigger record labels will definitely come for him.
Please let us project Maps Styls. #DSMW #MarketingTwitter

0Apr 25 · 4:31 AM

Thanks for reading!

Have a great week. 🤓

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Mailbrew Marketing Weekly - Marketing Weekly #20

Marketing Weekly

⚠️ Can't load styles

Featured Content

Blogs

Better Marketing - Medium

Buffer Resources

SEO Blog by Ahrefs

SparkToro

CXL

Backlinko

GrowthHackers Trending

Newsletters

First 1000

Carnage Issues

Podcasts

Everything Is Marketing

Everyone Hates Marketers

Duct Tape Marketing

Ecommerce Marketing School with Ben Jabbawy

Marketing Over Coffee Marketing Podcast

3 Clips | Dissecting Great Podcasts

Resilient Retail

r/marketing

Marketing - Latest - Google News

Marketing Jobs on HeyMarketers.com →

Twitter

Top links from tweets

Marketers

#MarketingTwitter

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