Mailbrew Marketing Weekly - Marketing Weekly #19
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Featured Content
Check out the new video podcast series 3 Learnings From...
3 Learnings From... Camille Ricketts, Head of Marketing at Notion
3 Learnings From... Robin Daniels, CMO at Matterport
3 Learnings From... Ashley Brucker-Stepien, VP of Marketing at Webflow
Blogs
How Media Can Ruin a Small Business
My Bounce Rate Is Too High — Interpreting Bounce Rate for Websites
We Don’t Need Stories for Every App
Introducing Digital Commerce Partners: Our Content Marketing and SEO Agency
Well, hello there. Just because I’m no longer CEO doesn’t mean you won’t hear from me. Now that I don’t...
The post Introducing Digital Commerce Partners: Our Content Marketing and SEO Agency appeared first on Copyblogger.
7 Useful Marketing Skills (That I Used to Thrive in My Career)
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When Choosing Marketing Channels, Visualize the Curve
A Marketers Guide to TF-IDF Optimization for SEO
Map.
The post A Marketers Guide to TF-IDF Optimization for SEO appeared first on CXL.
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis
Great writing persuades. It persuades the reader that your product is right for them, that your process achieves the outcome they desire, that your opinion supersedes all other opinions. But spend an hour clicking around the internet and you’ll quickly realise that most content is passive, presenting facts and ideas …
Newsletters
Prt2: Growing First 1000 (this newsletter) to 10k Subscribers
Your Big Break
Breakthrough moments & the weekly roundup.
The post Your Big Break appeared first on Carney.
Podcasts
We Need to Talk About This Fatal Mistake
I believe it's the #1 reason why Marketing is not taken seriously.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Content Marketing Made Easy With Airtable
In this episode of the Duct Tape Marketing Podcast, I interview Margaret Jones. She's a former journalist and currently head of content at Airable, an organization that builds itself as a low code work management platform.
The Top 3 Plays For Jewelry Brands (That We Stole From Thousands Of Customers) #175
Now with More Rick Rolling
In this Marketing Over Coffee: In this episode learn about Interpretability, Compassion, Jabra Earphones, and more!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Rick Astley Greylock Snow Day Interpretability vs. Explainablility 8:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution …
Resilient News: The future of Cannabis commerce with Kat Cole
A marketing lesson from one of America’s most influential winemakers (Hint: Use your audience’s language, not yours)
Charles Smith is one of America’s most influential winemakers. But his success didn’t happen overnight.
In 2001 Smith went to see Matt E. Tucker, Commercial Vice- President of Banner Bank.
Smith needed $250,000 to launch a winery in Walla Walla, Washington.
Smith did’t look like most winemakers, he looked more …
Is anybody else disgusted with how the ARMY ads are clearly trying to tap into your gammer side to sell you on joining?
I feel like they're targeting your 13yo gamer cousin who sees an ad for it and says "hey that looks cool. Why not. I'll go no scope some baddies when I'm older"
Or
They are trying to reach 30yo that played Halo back in the day.
Thoughts?
Edit: ok 'disgusting' …
Why Being Everywhere is Screwing Up Your Marketing
You haven’t heard of 'Content Creep'. But if you work in marketing, you’ve definitely experienced it.
Let me paint you a picture.
You’re a marketer at a fledgling SaaS company. Like every company, you have a website.
You want more people to visit your website, so you start a blog. …
Marketing Jobs on HeyMarketers.com →
Black Astronaut Character Aku Is First NFT Optioned for Film and TV
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Learning SEO: A Roadmap to Learn SEO with Free Guides & Tools
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When Choosing Marketing Channels, Visualize the Curve | SparkToro
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Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options
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Facebook faces ‘mass action’ lawsuit in Europe over 2019 breach – TechCrunch
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Call your parents via zoom and record it.
Ask them to recount their childhood, major life events, and their passions.
Essentially, record a podcast interview of their life.
You’ll be so glad you have this when they’re no longer here.
It really beats just having photos.
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In a growing startup, great work tends to be rewarded with more work to do.
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Human brains are lazy
Remember that when writing your marketing messaging
Clear is better than clever
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The 7 distinct types of product virality (aka how your product can spread):
1. Online WOM: Learning about products through mentions on social media (e.g. @joinClubhouse)
2. Offline WOM: Learning about products while talking to friends or colleagues (e.g. @Airbnb)
Read on 🧵
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If I could do it all over again, I would have joined a start-up right out of college
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Can we just ban the term growth hack forever please.
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Twitter can break into a million pieces and I'll give up on the internet before I go hang out on Facebook instead.
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There’s one metric that most people don’t quite understand when it comes to email.
But if you master this, your conversion rate WILL go up.
Let’s talk about some intelligent ways to increase your click-through rate & make 5-figures on your next campaign.
// THREAD //
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I'll start featuring tips in the different #LearningSEO sections for people learning about that specific area, starting with: Learning how to do a Keyword Research! What are your tips to someone learning about it? Send your tweets and I'll feature them in
learningseo.io
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People underestimate the time we live in.
You can pay $18 to learn from someone who spent 18 years to become an expert in something and then use that to win.
Sometimes it’s a book. Sometimes it’s a course. Sometimes it’s a newsletter.
$18 can change your life.
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We've built our own search trends tool which give us instant insight on consumer search behaviour, to then use to react to with commentry, data, products or marketing strategies for our clients
Some interesting things that have come out in the last week (since covid lifted)...
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My eyes have been hurting recently from too much screen time.
Colleagues of mine recommended blue light glasses, so I got a pair.
100% improvement, eyes don't hurt anymore. 100% improvement also in the hipster factor.
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So much UTTERLY USELESS CONTENT is being published every day!!
...
Who should we blame for that?
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❤️ love this
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Wasn’t prepared for this emotional journey.
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Top of the Funnel content can *drive conversions*.
It’s about taking the reader on the journey...
Problem—>Solution—>Product
Done right, we’ve seen top of the funnel content convert at 1-2% directly into sign-ups or trials.
Here’s how it works 👇🏻
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Can’t believe that in my 20s I used to take coffee naps and pull 18 hour days and now I can’t have caffeine past 2pm and my bedtime is 9:30.
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Here's why most advice from successful people fails:
They have 100x the distribution than you.
In most cases, the advice can be boiled down to "become the go-to person for X"
How do you become the go-to?
Marketing.
Distribution wins.
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A few weeks ago I met @Micah_Johnson3.
Later that day Drop Party started working on the first apparel drop for Aku (@AkuDreams) to pair with Aku Chapter 2 NFT.
Sooo excited to be working on this! Get notified here 👉🏾 aku-dreams.com 💧🔥
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The lifecycle of a copywriter:
1. Creativity is everything! Copy is art!
2. Hmm... some frameworks might help.
3. Copywriting is a science.
4. Why am I burning out?
5. I want to be creative but my brain thinks in formulas and frameworks now oops
6. Creativity is everything!
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More people are looking for business name ideas since the pandemic broke out.
More people are thinking about starting a business.
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B2B Sales is increasingly on the buyer's terms, so I think making your sales process on-demand is the move.
Sure, meet with accounts, build a social connection, but make your demo a 10 min (max) personalized @loom that your point of contact can share with other stakeholders.
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One shot into Pfizer, the only side effect is this constant low-level stress that I’m not doing enough or moving fast enough and what does it all mean anyway?
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Business Mug Touch Temperature Measurement 👇🏻
toodobuy.com/products/busin…
#shopping #MarketingTwitter #mobilemarketing
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Want a cutting-edge career that's also marketable in any business environment?
Consider #ComputerScience
#100DaysOfCode
#WomenWhoCode
#SocialMedia #socialmediamarketing #marketing #DigitalMarketing #MarketingTwitter
#computerengineering
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Social Media is nothing but a big Indian Mela:
Everyone is trying to get your attention.
Visual content is winning.
Instant deals and discounts to lure you in.
Engaging with your customers directly.
#Socialmedia #Marketingtwitter #Branding
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Last week Tinder named a new CMO as part of their strategy to target Gen Z.
Curious to see how that pans out as other apps like Hinge and Bumble seeing increased engagement rates.
What'd you all think?
#MarketingTwitter
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Microsoft Word (Insert Menu )Tutorial (Bangla) - Complete MS-Word Tutorial Full Discussion in 2021.
youtube.com/watch?v=6zUK0d…
#software #pc #technology #tech #computer #hardwarestore #windows #GamingNews #MarketingTwitter #computador #programming #intel #ti #asus #bhfyp
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So many online stores are out there depending on u to grow in such a competitive market (world). Someone you know own then and some are own by those u don't know. All they need is ur support. Support josidelonlinestores.com
#supportsmallbusiness #MarketingTwitter #retail
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So many online stores are out there depending on u to grow in such a competitive market (world). Someone you know own then and some are own by those u don't know. All they need is ur support. Support josidelonlinestores.com
#supportsmallbusiness #MarketingTwitter #retail
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“Good #marketing makes the company look smart. Great marketing makes the customer feel smart.” 🎓
#MarketingTwitter
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Original Elepaq generator.
Contact Emecharis for you quality generator's both petrol and diesel generators...
#lekkigirls #Lagos #Nigerians #Ajah #MarketingTwitter #instagood
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Is there a specific day or time that is ideal for publishing content on social media?
#socialmedia
#MarketingTwitter
#content #marketing
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Tips for Getting Your First 1000 Followers on Twitter
📲Write a bio that speaks about you
👉Tweet regularly, but don’t over do it
⏰Schedule your post at right time using @buffer
📹Add visuals in tweets using @Animoto
🙍 Follow Others
#MarketingTwitter
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Get your business online. What are you waiting for.
#ramaposa #ZodwaUncensored #MarketingTwitter #smallbusiness #business #socialmedia
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Thanks for reading!
Have a great week. 🤓
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Older messages
Marketing Weekly #20
Monday, April 26, 2021
How I Engage My Audience Like I Engage My Students as a Teacher • 7 Brilliant Design Apps To Up Your Instagram Game • How Burger King's Unique Marketing Ploy Made It Go Viral • How to Measure
Marketing Weekly #18
Sunday, April 11, 2021
Why You Should Be Spending $0 on Marketing Courses • To Nudge or Not To Nudge? • How Taylor Swift Uses Emotional Intelligence to Empower Content Creators • How To Make the Most Out of a Minimum Viable
Marketing Weekly #17
Sunday, April 4, 2021
Don't Like Personal Branding? Try Personal Marketing • My LinkedIn Writing Process That Produced More Than 100M Views on the Platform • Communities at Scale • Like the legend of the phoenix •
Marketing Weekly #16
Sunday, March 28, 2021
Google's “Pass/Fail” Core Web Vitals Make Performance Matter for SEO • RACE To Marketing Success • Coke Spent $100 Million on Making Cans That Smelled Like Farts • How I Created One of the
Marketing Weekly #15
Sunday, March 21, 2021
How I'm Leveraging What I've Learnt in Writing to Start a Sustainable Business • 3 Simple Freelancing Lessons from Micro-Retailers in Bangladesh • How To Crush Your Next High Pay Ghostwriting
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