Mailbrew Marketing Weekly - Marketing Weekly #19

How I Doubled My Twitter Following and Hit 1,000 Followers in 29 Hours • How Media Can Ruin a Small Business • My Bounce Rate Is Too High —  Interpreting Bounce Rate for Websites • Make Core Web Vitals Auditing Actionable and Automated Using Screaming Frog and Data Studio • We Don’t Need Stories for Every App • Introducing Digital Commerce Partners: Our Content Marketing and SEO Agency • 7 Useful Marketing Skills (That I Used to Thrive in My Career) • When Choosing Marketing Channels, Visualize the Curve • A Marketers Guide to TF-IDF Optimization for SEO • Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis
18
Sunday April, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Introducing Digital Commerce Partners: Our Content Marketing and SEO Agency

Brian ClarkApr 13

Well, hello there. Just because I’m no longer CEO doesn’t mean you won’t hear from me. Now that I don’t...

The post Introducing Digital Commerce Partners: Our Content Marketing and SEO Agency appeared first on Copyblogger.

7 Useful Marketing Skills (That I Used to Thrive in My Career)

Si Quan OngApr 15
One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into the mix and you’ll see that the list is endless.
Read more ›

When Choosing Marketing Channels, Visualize the Curve

Rand FishkinApr 14
Business Owner: “We’re launching a new company/website/campaign and want to buy ads that can get us some customers. Once that’s working, we’ll invest in content and SEO.” Marketer: “So, no one’s heard of your brand, and you don’t have any existing digital marketing, but you’d like to start with ads, …

Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis

Ryan LawApr 14

Great writing persuades. It persuades the reader that your product is right for them, that your process achieves the outcome they desire, that your opinion supersedes all other opinions. But spend an hour clicking around the internet and you’ll quickly realise that most content is passive, presenting facts and ideas …


Newsletters

Prt2: Growing First 1000 (this newsletter) to 10k Subscribers

Ali AbouelattaApr 11
In part 2 we talk about how I got First 1000 from 2k to 10k. We talk about every strategy I tried, what worked and what didn't .

Your Big Break

Stephen GallivanApr 15

Breakthrough moments & the weekly roundup.

The post Your Big Break appeared first on Carney.


Podcasts

We Need to Talk About This Fatal Mistake

I believe it's the #1 reason why Marketing is not taken seriously.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Content Marketing Made Easy With Airtable

In this episode of the Duct Tape Marketing Podcast, I interview Margaret Jones. She's a former journalist and currently head of content at Airable, an organization that builds itself as a low code work management platform.

The Top 3 Plays For Jewelry Brands (That We Stole From Thousands Of Customers) #175

We work with thousands of ecommerce brands...and there are a handful of top industries we want to break down for you. So today, Dan Murphy from our marketing team, is sharing the top 3 plays every jewelry brand needs to run. He spent months looking at customer data and pulling …

Now with More Rick Rolling

feedproxy.google.comJohn Wall and Christopher PennApr 16

In this Marketing Over Coffee: In this episode learn about Interpretability, Compassion, Jabra Earphones, and more!! Direct Link to File Brought to you by our sponsors: StackAdapt and Terminus Rick Astley Greylock Snow Day Interpretability vs. Explainablility 8:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution …

Resilient News: The future of Cannabis commerce with Kat Cole

share.transistor.fmShopifyApr 16
Every Friday, join us as we cover the hottest industry news and trends of the week. This week, Kristen and Kat Cole talk about all things cannabis industry, dispensaries and their retail methods, their favorite brands, and Kat shares her theory of how CBD will blow up in the years …

A marketing lesson from one of America’s most influential winemakers (Hint: Use your audience’s language, not yours)

Charles Smith is one of America’s most influential winemakers. But his success didn’t happen overnight.

In 2001 Smith went to see Matt E. Tucker, Commercial Vice- President of Banner Bank. 

Smith needed $250,000 to launch a winery in Walla Walla, Washington. 

Smith did’t look like most winemakers, he looked more …

Is anybody else disgusted with how the ARMY ads are clearly trying to tap into your gammer side to sell you on joining?

I feel like they're targeting your 13yo gamer cousin who sees an ad for it and says "hey that looks cool. Why not. I'll go no scope some baddies when I'm older"

Or

They are trying to reach 30yo that played Halo back in the day.

Thoughts?

Edit: ok 'disgusting' …

Why Being Everywhere is Screwing Up Your Marketing

You haven’t heard of 'Content Creep'. But if you work in marketing, you’ve definitely experienced it.

Let me paint you a picture.

You’re a marketer at a fledgling SaaS company. Like every company, you have a website. 

You want more people to visit your website, so you start a blog. …



Marketing Jobs on HeyMarketers.com →


Twitter

Julian
Julian Shapiro @Julian

Call your parents via zoom and record it.

Ask them to recount their childhood, major life events, and their passions.

Essentially, record a podcast interview of their life.

You’ll be so glad you have this when they’re no longer here.

It really beats just having photos.

398Apr 17 · 11:40 PM
hnshah
Hiten Shah @hnshah

In a growing startup, great work tends to be rewarded with more work to do.

276Apr 15 · 11:55 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Human brains are lazy

Remember that when writing your marketing messaging

Clear is better than clever

339Apr 16 · 3:25 AM
lennysan
Lenny Rachitsky @lennysan

The 7 distinct types of product virality (aka how your product can spread):

1. Online WOM: Learning about products through mentions on social media (e.g. @joinClubhouse)

2. Offline WOM: Learning about products while talking to friends or colleagues (e.g. @Airbnb)

Read on 🧵

171Apr 17 · 4:18 PM
mrsharma
Nik Sharma @mrsharma

Customer service IS a competitive advantage

104Apr 17 · 10:39 AM
mkobach
Matthew Kobach @mkobach

If I could do it all over again, I would have joined a start-up right out of college

43Apr 16 · 8:11 AM
theandreboso
Andrea Bosoni @theandreboso

Can we just ban the term growth hack forever please.

21Apr 15 · 5:39 AM
ThatChristinaG
🟣 Christina Garnett @ThatChristinaG

Twitter can break into a million pieces and I'll give up on the internet before I go hang out on Facebook instead.

23Apr 17 · 6:30 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

There’s one metric that most people don’t quite understand when it comes to email.

But if you master this, your conversion rate WILL go up.

Let’s talk about some intelligent ways to increase your click-through rate & make 5-figures on your next campaign.

// THREAD //

86Apr 16 · 8:00 AM
aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

I'll start featuring tips in the different #LearningSEO sections for people learning about that specific area, starting with: Learning how to do a Keyword Research! What are your tips to someone learning about it? Send your tweets and I'll feature them in
learningseo.io

38Apr 17 · 2:41 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

People underestimate the time we live in.

You can pay $18 to learn from someone who spent 18 years to become an expert in something and then use that to win.

Sometimes it’s a book. Sometimes it’s a course. Sometimes it’s a newsletter.

$18 can change your life.

35Apr 16 · 4:52 AM
CarrieRosePR
Carrie Rose @CarrieRosePR

We've built our own search trends tool which give us instant insight on consumer search behaviour, to then use to react to with commentry, data, products or marketing strategies for our clients

Some interesting things that have come out in the last week (since covid lifted)...

11Apr 15 · 3:50 AM
peeplaja
Pe:p Laja @peeplaja

My eyes have been hurting recently from too much screen time.

Colleagues of mine recommended blue light glasses, so I got a pair.

100% improvement, eyes don't hurt anymore. 100% improvement also in the hipster factor.

2Apr 15 · 6:29 AM
timsoulo
Tim Soulo @timsoulo

So much UTTERLY USELESS CONTENT is being published every day!!

...

Who should we blame for that?

11Apr 15 · 9:56 PM
MattNavarra
🟣 Matt Navarra @MattNavarra

❤️ love this

ddiamond
Dan Diamond @ddiamond

Wasn’t prepared for this emotional journey.

16Apr 15 · 5:01 AM
TylerHakes
Tyler Hakes @TylerHakes

Top of the Funnel content can *drive conversions*.

It’s about taking the reader on the journey...

Problem—>Solution—>Product

Done right, we’ve seen top of the funnel content convert at 1-2% directly into sign-ups or trials.

Here’s how it works 👇🏻

10Apr 15 · 10:30 AM
lovevalgeisler
Val Geisler 🖤🏳️‍🌈💌 @lovevalgeisler

Can’t believe that in my 20s I used to take coffee naps and pull 18 hour days and now I can’t have caffeine past 2pm and my bedtime is 9:30.

0Apr 16 · 6:28 PM
coreyhainesco
Corey Haines 💡 @coreyhainesco

Here's why most advice from successful people fails:

They have 100x the distribution than you.

In most cases, the advice can be boiled down to "become the go-to person for X"

How do you become the go-to?

Marketing.

Distribution wins.

5Apr 16 · 4:00 PM
allthingsmarco
marco marandiz @allthingsmarco

A few weeks ago I met @Micah_Johnson3.

Later that day Drop Party started working on the first apparel drop for Aku (@AkuDreams) to pair with Aku Chapter 2 NFT.

Sooo excited to be working on this! Get notified here 👉🏾 aku-dreams.com 💧🔥

2Apr 15 · 11:38 AM
JoelKlettke
Joel Klettke @JoelKlettke

The lifecycle of a copywriter:

1. Creativity is everything! Copy is art!
2. Hmm... some frameworks might help.
3. Copywriting is a science.
4. Why am I burning out?
5. I want to be creative but my brain thinks in formulas and frameworks now oops
6. Creativity is everything!

4Apr 16 · 2:29 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

More people are looking for business name ideas since the pandemic broke out.

More people are thinking about starting a business.

2Apr 17 · 8:35 AM
JHTScherck
JH Scherck @JHTScherck

B2B Sales is increasingly on the buyer's terms, so I think making your sales process on-demand is the move.

Sure, meet with accounts, build a social connection, but make your demo a 10 min (max) personalized @loom that your point of contact can share with other stakeholders.

3Apr 15 · 11:26 AM
jayacunzo
jay acunzo @jayacunzo

One shot into Pfizer, the only side effect is this constant low-level stress that I’m not doing enough or moving fast enough and what does it all mean anyway?

0Apr 15 · 10:13 AM

Thanks for reading!

Have a great week. 🤓


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Older messages

Marketing Weekly #20

Monday, April 26, 2021

How I Engage My Audience Like I Engage My Students as a Teacher • 7 Brilliant Design Apps To Up Your Instagram Game • How Burger King's Unique Marketing Ploy Made It Go Viral • How to Measure

Marketing Weekly #18

Sunday, April 11, 2021

Why You Should Be Spending $0 on Marketing Courses • To Nudge or Not To Nudge? • How Taylor Swift Uses Emotional Intelligence to Empower Content Creators • How To Make the Most Out of a Minimum Viable

Marketing Weekly #17

Sunday, April 4, 2021

Don't Like Personal Branding? Try Personal Marketing • My LinkedIn Writing Process That Produced More Than 100M Views on the Platform • Communities at Scale • Like the legend of the phoenix •

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Google's “Pass/Fail” Core Web Vitals Make Performance Matter for SEO • RACE To Marketing Success • Coke Spent $100 Million on Making Cans That Smelled Like Farts • How I Created One of the

Marketing Weekly #15

Sunday, March 21, 2021

How I'm Leveraging What I've Learnt in Writing to Start a Sustainable Business • 3 Simple Freelancing Lessons from Micro-Retailers in Bangladesh • How To Crush Your Next High Pay Ghostwriting

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