The Latest From SaaStr: 5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, BlackLine, Marqeta and Dave Kellogg

	5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, BlackLine, Marqeta and Dave Kellogg

	By Matt Harney · Tuesday, October 26, 2021

	Product Led Growth (“PLG”) is one of the dominant themes of the SaaS marketplace today. Unsurprisingly, Product Led Growth was one of the most popular discussion topics at SaaStr Annual 2021. If you missed out on attending SaaStr Annual 2021, or just want to understand PLG better, here are 6 sessions to study: The post 5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, BlackLine, Marqeta and Dave Kellogg appeared first on SaaStr.

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	Gartner Forecasts Enterprise Software Spending Increases >Another< $110 Billion in 2022

	By Jason Lemkin · Tuesday, October 26, 2021

	So in January of 2021, Gartner predicted enterprise SaaS spend would grow by a stunning 10.2% next year.  Unprecedented levels of growth for business software in the enterprise. They’ve now... Continue Reading The post Gartner Forecasts Enterprise Software Spending Increases >Another< $110 Billion in 2022 appeared first on SaaStr.

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	Dear SaaStr: How Do I Set the Revenue Goals for Next Year?

	By Jason Lemkin · Tuesday, October 26, 2021

	Q: Dear SaaStr: How Do I Set the Revenue Goals for Next Year? I try to model 3 overall plans for the year:  C-90, C-60, and C-10, not just for... Continue Reading The post Dear SaaStr: How Do I Set the Revenue Goals for Next Year? appeared first on SaaStr.

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	30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It

	By Jason Lemkin · Monday, October 25, 2021

	Q: What billing or pricing tactic have you found in the end just wasn’t worth it? “[You] have to get some sort of dollar commitment for pilots in Mid Market... Continue Reading The post 30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It appeared first on SaaStr.

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	Dear SaaStr: What is The Typical Conversion from Paid Pilot to Annual Contract in SaaS?

	By Jason Lemkin · Monday, October 25, 2021

	Dear SaaStr: What is The Typical Conversion from Paid Pilot to Annual Contract in SaaS? 70%+ once you are doing it right. Having said that, I’m not sure there is... Continue Reading The post Dear SaaStr: What is The Typical Conversion from Paid Pilot to Annual Contract in SaaS? appeared first on SaaStr.

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	Top SaaStr Posts and Videos of the Week: State of the Cloud, Hyperscaling at PagerDuty, Notion’s CRO, and More!

	By Jason Lemkin · Sunday, October 24, 2021

	Ok so what was Big on SaaStr.com this week? Top Blog Posts This Week: Dear SaaStr: What Do The Top 1% of Sales Reps Do … That The Other 99%... Continue Reading The post Top SaaStr Posts and Videos of the Week: State of the Cloud, Hyperscaling at PagerDuty, Notion’s CRO, and More! appeared first on SaaStr.

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Shipping software can be a real balancing act By Amelia Ibarra

Are you ignoring a lucrative revenue channel? By Amelia Ibarra

 According to Forrester, more than 17% of the $13 trillion in B2B spend is expected to flow through the clouds within the next two years, and Cloud Marketplaces like AWS, Azure, and GCP are leading the way for sellers to tap into that spend. Whether you sell to seed-stage or Fortune 500 companies, Tackle will help you meet your buyers where they already have a growing budget to unlock a new revenue channel.