👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

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Into the Twitterverse 🐦🌌

• Perpetual motion machines are REAL!! They’re called SaaS companies 😎

  Not only are the best SaaS companies growing, they’re accelerating! We live in a world where the fastest company to reach $100M ARR (read Hopin) got there in just over 1 year 🤯 

  But why? Why are some companies able to grow at such a break neck pace? Chetan makes a great point - its all about "top of funnel" quality ⭐️

Chetan Puttagunta @chetanp

Right now, the pace at which some enterprise software companies are able to grow revenue from $0 to $10M or $10M to $100M is breathtaking. Often, it seems to come down to the size, velocity, and quality of the "top of the funnel"

November 19th 2021

17 Retweets313 Likes

• Just look at those curves 😳

  Amjad Masad shared Replit's growth journey this week. 
  The company took just over 2 years to go from 0 to 4M websites / apps.
  But just look at how long it took to go from 16 to 20M... just about 3 months! 
  
  Does it get more PLG than this 🚀

Amjad Masad ⠕ @amasad

Just crossed 20M total websites and webapps hosted on @Replit.

November 23rd 2021

14 Retweets518 Likes

• SaaS pricing is evolving 🙉 → 🚶🏻‍♂️

  Will we look back in 10 years and see seat based pricing as a remanant of prehistoric SaaS? Well the data indicates that it might be a distinct possibility 🤷🏻‍♂️
  
  Increasingly more SaaS companies are adopting alternative pricing strategies like:
  - Usage based (think Segment, Fivetran)
  - Transaction based (think Shopify, Chargify and Chargebee)
  
  In the tweet below, Kyle notes that the prevalence of usage based pricing is up from 34% to 45% over just the last 1 year! And its not just the young guns... mature companies like Autodesk and defecting to the light side as well ⚡️

Kyle Poyar @poyark

1) It's not your imagination. More & more SaaS companies adopted usage-based pricing in the last year (up from 34% to 45%) including startups (@Cypress_io), public cos (@newrelic) and even long-time market leaders (@autodesk). Let's unpack why. A thread.

November 5th 2021

8 Retweets29 Likes

Growth Stories 🚀

A rocket ship that is not only growing at a mind-blowing 100% YoY rate but is also revolutionizing the ecosystem it operates in. Netlify and Jamstack are changing how the world codes and boy are they doing it in style!

1/ All that mattered was the developer ❤️
2/ Coining the term they wanted to be synonymous with #JAMstack 😉
3/ Always be selling 💰 #sales

Jump right in! 👇🏻

Top of the Lyne

Netlify: heading the headless revolution

Louis XVI and Content Management Systems have in common that in both cases, separating the head from the body led to revolutions of some kind, albeit vastly different magnitudes. Only 90’s kids will remember a bygone era when almost all content on websites was consumed through a single device in the living room - usually a Mac or a PC. In the olden days…

Read more

2 days ago · 3 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

The nuts and bolts behind Atlassian’s $50B+ M&A engine are now out on the Top of the Lyne podcast! Tune in and don’t forget to follow us for regular updates

How Atlassian built a $50B+ acquisition-led growth engine 🤝 By Top of the Lyne Podcast episode

🔎 The PLG hunt

For the users, by the users! You heard that right, Hive is a community-built productivity platform. The entire product roadmap is determined by feature requests sourced from users! ❤️

The New York-based Jira, Asana alternative is the first investment for the Zoom Apps fund. Having raised $10M in series A and with super cool launches including Hive analytics, we are very excited for this new PLG champion!

Hive @hive

🎉 It's a big day for the Hive community! We’ve raised $10 million to deliver the world’s first productivity software platform built by our users (yes, you!). This funding includes one of the first investments from the @Zoom Apps Fund 🥳 #CommunityBuilt hive.com/blog/hive-rais…$10M Raised By Community-Built Productivity Tool | HiveIn it’s latest round of funding, Hive raised $10 million to deliver the world’s first productivity tool fully built by its users. Here’s everything you need to know.hive.com

August 30th 2021

2 Retweets8 Likes

What hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment

Fundraising, Venture Capital and Exits 🤑

• The long, boring paper forms and processes that you and I despise is sure to be a thing of the past with this $425 mega growth investment raised by no-code workflow platform Formstack 🤩

  Formstack @Formstack

  📣 BIG NEWS 📣 Formstack has secured a $425 million growth investment led by @SilversmithCap and returning investor @PSG_equity. This investment is further validation that the #NoCode movement is not a fad; it’s here to stay. 🚀 youtu.be/NwGkW4Qi6_4Formstack Announces $425 Million Growth Investment from PSG and Silversmith Capital PartnersWe’re excited to share that Formstack has secured a $425 million growth investment led by Silversmith Capital Partners and returning investor PSG. This inves...youtu.be

  November 18th 2021

  7 Retweets25 Likes

• Big ideas across ‘medium’s 🚀

  Knowable 🤓 @knowablefyi

  Big day 🥳 We're joining forces with @Medium to further our mission of helping people everywhere share and discover big ideas through audio. Knowable will continue as a standalone app, now with the support of our friends at Medium!

  TechCrunch @TechCrunch

  Medium acquires Knowable to bring audio to the platform https://t.co/MzdyeU5dh2 by @asilbwrites

  November 16th 2021

  4 Retweets35 Likes

• The CRM for the Airtable generation - Attio, raises $7.7M in seed funding!

Launches, events, and releases

• We were are excited to use strikethrough on our own substack post editor 🤭

Substack @SubstackInc

New: Streamlined formatting options for the Substack post editor, including the addition of strikethrough text. Stay tuned for updates as we work on further improvements to the post editor.

November 24th 2021

2 Retweets21 Likes

• Airtable’s enterprise sales 🚀📈

Airtable @airtable

🚨 Calling all admins! Today we're announcing new functionality to help manage Airtable at scale: ✅ New Admin Panel experience ✅ Ability to create User Groups ✅ New security controls & audit logs ✅ Improved base performance & mgmt Get the details ➡️ ow.ly/VyLL50GP1mlNew Admin Features to Manage Airtable at Scale | Airtable BlogCalling all admins! We’ve made updates to help you manage users and ensure security as you grow.ow.ly

November 16th 2021

10 Retweets42 Likes

Nerding out on PLG 🤓📚

Andrew 🇺🇸 @andrewchen

Whoa. This morning, I received the first real copy of The Cold Start Problem, a book I’ve been working on for the past 3 years Feels so good to hold it in my hand Comes out in a few weeks - December 7, preorder here: coldstart.com

November 17th 2021

86 Retweets1,792 Likes

The much-anticipated how-to for all things network effects, is out on December 7th and we can’t wait to get our hands on it! 🤩

#notaplug 🤭, we are just big fans ❤️

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