Podcasting in the UK as popular as the US

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In Q3, over 1700 advertisers ran their first podcast ad. See how they structured their campaigns and where there’s still room to grow. Read the Q3 Benchmark Report

Data: The Infinite Dial 2021 for the UK was released. 41% of the UK population (16+) listens to podcasts every month - around 23m people. The data is directly comparable to the US (41%), Canada (38%) and Australia (36%). The data was paid-for by Bauer Media and Spotify. Adam Bowie looks at the data.
Data: Around 425,000 new episodes were published on Anchor in November, but the company lost 0.7% market share. In the top ten, the top 8 remains unchanged; Captivate is new at #9, beating Megaphone which remains at #10. (Podnews’s Editor is an advisor for Captivate).
Data: Megaphone published a look at podcast consumption data for Spotify and Megaphone in 2021. Podcast listening (on Megaphone) more than doubled in Italy; podcast listening in-car (on Spotify) increased 28 times (probably driven, ha, by decreased car usage in 2020's lockdowns).

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Listen to 'A Home for Myself' — The new episode of On The Level follows Widya Boerma on her journey to find her long-lost biological mother after a fraudulent adoption.

Make 2022 The Year Your Podcast Takes Off — In this workshop, you'll map out your entire 2022 podcast schedule & plug each episode into a proven framework to ensure every episode is actively contributing to your big-picture business goals.

Hiring Audio Editor (Full-time, Contract) — Kast Media is expanding our narrative production team to include an expert individual to mix and master weekly audio episodes.

Data: The most popular shows on PodcastAddict have been announced. It’s based on the number of episodes listened-to (at least 70% of the way through). We all want another chart where iHeartRadio is #1 for podcasts! The published list is for English language shows; we can also tell you that Les Grosses Têtes ▸ is the #1 French-language podcast; Sternengeschichten ▸ is the #1 German-language show; Genstart - DR’s nyhedspodcast ▸ is the #1 in Danish; and Maarten van Rossem - De Podcast ▸ in Dutch.
The winners of the Australian Podcast Awards, powered by Acast, were announced. The Acast Podcast of the Year went to Private Affairs ▸, while the Listeners’ Choice Award went to Life Uncut with Britt and Laura ▸, for the second year in a row.
Comedian Whitney Cummings has signed a multi-year partnership with Kast Media.
The IAB Podcast Upfront will be virtual in 2022.
Whooshkaa has launched a Play Portal, making the experience of a private podcast easier.
In his newsletter, Tim Eby wonders aloud whether NPR and member stations have a good enough plan for working together in the podcast space.

Thank you to SALT, who make extraordinary experiences in audio, for becoming a gold supporter today. The people who made Dr Death Season 3, The Midnight Miracle and Bad Vibes, their website contains a quite brilliant exploding colourful loudspeaker. You can support us here

Moves and hires - with Pod People

Hiring production help? Enter Pod People — power your podcast with handpicked audio pros from around the world. Matchmaking is kind of our thing.

Sarah van Mosel stepped down in October as CRO from Stitcher. HotPod Insider reports that she’ll still be consulting with the company. Drew Welborn left in mid November and has rejoined talent agency WME.

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Over 170 podcasts from more than 75 blue-checkmark podcasters reaching 50 markets. See all Blue Wire shows

In Blue Wire's limited series WR1 ▸ presented by WynnBet, legendary NFL wide receiver Cris Carter interviews legends of the WR position as well as the next generation of superstars to understand what makes this position so unique, as so many personalities and stories come from outside of the hash marks. Guests include Julian Edelman, Adam Thielen, Mike Evans, Calvin Johnson, and many more.

Centuries of Sound ▸ - a project making a mix of recorded sound from every year - has reached 1939. The four hour episode only gets into World War II in the last hour; before that, music and recorded clips from the year, including Solomon Linda & The Evening Birds singing Mbube in the only recording studio in sub-saharan Africa. You’ll recognise it. - read more

In Podland ▸ this week, James speaks to Winslow Bright, a music supervisor with Premier Music Group on the complex world of licensing commercial music for podcasts. It’s a fascinating look at why it’s probably not quite as simple as some people will tell you.

They tried to make me go to rehab: I said no, no, no. Why did so many talented musicians die at the age of 27? 27 Club ▸ returns for a new season, looking at the career of Amy Winehouse: a once-in-a-century talent that barely made it into the new century.

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