'It's too early to sell': Why Axios is set on investing in internal growth, versus pursuing M&A in 2022

In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth.
December 07, 2021

It’s been a busy and well-publicized year for Axios, which has made headlines given the newsletter publisher — known for its trademarked “Smart Brevity” style — is only five years old. But it won’t rely on an M&A strategy for growth. Read more below.

Check out our new sister site, WorkLife, covering the future of the workplace. Today's top story:

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In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth.

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To sustain the growth that quarantined audiences brought to their pages, publishers are leveraging new traffic sources and revisiting metrics for deeper engagement insights.

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As the New Year heightens health and wellness awareness, brands have an opportunity to better connect with their audiences around seven essential 2022 resolutions.

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As AI continues to drive advertising sales into increasingly automated approaches, the ad-sales process and salespeople’s roles are being reinvented.

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With vaccination rates having leveled off and the omicron variant rising, optimism about office returns has given way to a more pessimistic outlook.

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The latest global ad revenue forecast from WPP’s GroupM is out — and if it’s accurate, media is going to have a pretty great 2022 with almost 10 percent growth.

In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth.
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