'It's too early to sell': Why Axios is set on investing in internal growth, versus pursuing M&A in 2022
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Virtual forum: CTV advertising is an evolving strategy for marketers
Monday, December 6, 2021
The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. Heading into 2022, more marketers are racing to shift budgets from
Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
Monday, December 6, 2021
So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms. December 06, 2021
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
Thursday, December 2, 2021
By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football
Amid video growing pains, Amazon Live struggles to attract publishers
Wednesday, December 1, 2021
Amazon wants publishers to drive their audiences toward the ecommerce platform's shoppable videos. Many are skeptical. December 01, 2021 More than two years after renewing focus on its live-stream
WTF is data-driven creative?
Tuesday, November 30, 2021
In the age of personalization, there is a fine line between invasive and curated, the trick to striking a balance comes down to leaving personal identifiable information (PII) out of the equation. Yet,
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