Mailbrew Marketing Weekly - Marketing Weekly #52

How much Fiverr paid me in November • How to Get Quality Online Reviews for Your SaaS from Users • Underperform, Overdeliver: How to Create Exceptional Value for Clients • Dark Social: Why You Can’t Afford to Ignore It in Your Marketing Strategy for 2022 • O’ Effective Email Subject Line, Where Art Thou? • Is It Time to Rebrand Your Business? Watch for These 3 Red Flags • Why Wildbit’s Belief that Businesses are Imaginary Could Become the Future of Work • SEO Analytics: The Simple Step-By-Step Guide • The Best Damn Food & Drink Gift Guide 2021 • 53 ideas to get your first customers.
5
Sunday December, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Is It Time to Rebrand Your Business? Watch for These 3 Red Flags
Pamela WilsonDec 2

Question of the day: Is it time to rebrand your business? Can’t believe I’m saying this, but I just blew...

The post Is It Time to Rebrand Your Business? Watch for These 3 Red Flags appeared first on Copyblogger.

Why Wildbit’s Belief that Businesses are Imaginary Could Become the Future of Work
Stefan PaliosDec 3
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode five, and the accompanying unpublished interview, Natalie shared Wildbit’s journey from a growth-focused business machine to a company that’s excited to find ways to work less.
SEO Analytics: The Simple Step-By-Step Guide
Kayle LarkinDec 2
That’s because you can’t make rational decisions without knowing which of your SEO efforts are (and aren’t) contributing to your SEO goals. In this guide, you’ll learn how to solve this problem using SEO analytics. What is SEO analytics? Why
Read more ›
The Best Damn Food & Drink Gift Guide 2021
Rand FishkinNov 29
Welcome back to the best edible, potable guide to gift-giving the Internet has to offer. Like last year, we’ve assembled a lengthy list of food and beverage gifts from around the web. And, like last year, we have absolutely no ulterior motive. None of these links have affiliate codes, there’s …

Newsletters

53 ideas to get your first customers.
Ali AbouelattaNov 30
Today’s issue is brought to you by Alternative Assets: There are tons of stock market newsletters. The Alternative Assets Newsletter is about stuff that doesn't get discussed as much. Each week, Stefan and Wyatt dive into a different market. Sports cards, Collectibles, Books, NFTs, Racehorses, Watches, Billboards.
Where did 2021 go?
Victoria KellyDec 2

Cheer in your cup, MQLs, tag stuff, and more in your weekly recap.

The post Where did 2021 go? appeared first on Carney.


Podcasts

Ran Segall — Building a $2M/yr Course Business, YouTube as Marketing, & Teaching Webflow
share.transistor.fmCorey HainesNov 29

On the show today is Ran Segall. Ran is the founder of Flux Academy, which offers courses on web design, freelancing, and Webflow.

I wanted to bring him on because Ran is one of the most successful course creators I know. Flux Academy does over $2M/yr in sales with a …

Scaling Your Business Through Acquisition

In this episode of the Duct Tape Marketing Podcast, I interview Roland Frazier. Roland is an investor, business mentor, Co-founder, and/or Principal of five different Inc. Magazine's fastest-growing companies, and names like DigitalMarketer, Traffic and Conversion, Scribe Publishing, and Real Estate World.

Gaugin, Quantum Computing, Real Estate and More!
John Wall and Christopher PennDec 2

In this Marketing Over Coffee: In this episode learn about Responsive Search Ads, TikTok, AMP and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Nvidia Gaugin 2, letting the computer draw based on your text TikTok – on track for 1.5 Billion Users 6:33 …

Storybound: Going Against the Norm (ft. Jude Brewer)
3clips.castos.comJay AcunzoNov 30

Radio theatre is defined as a dramatized performance — no visual, only dialogue and sounds to manifest images in the listeners’ minds, resulting in a uniquely psychological experience. This mode of storytelling began in the 1920s, flourishing by the 1940s, then evolving in the 21st century in the form of …


Spotify Wrapped is one of the most genius marketing tactics of the last decade

The fact that Spotify was able to essentially make a holiday out of this and make it this big of a yearly trend is pure brilliance to me

Boss wants a share of TikTok revenue from my personal account

Hi everyone, I’m here for a little advice.

So I work at a marketing agency and in my free time I’ve started creating TikToks on my personal profile. The content is around marketing (as it’s a passion of mine) but because it’s somewhat work related, my boss says that we …

Got fired from my first marketing job

Didn't even make it past the 90 day probation period and I got canned. My boss acknowledged that I didn't get any help and I honestly think my position was cut because the company got bought out the same month I was hired.

I'm not too upset about it though. …



Marketing Jobs on HeyMarketers.com →


Twitter

mkobach
Matthew Kobach @mkobach

What’s an industry/area that will boom over the next decade that no one is currently talking about?

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

List of hot words to spice up your Email Copy:

- Bonus
- Exclusive
- Limited
- Discount
- Don’t miss out
- Kickstart
- Save
- Right Now
- Last Chance
- Risk Free
- Effortless
- Extra
- Instantly
- Immediately
- Cheat Sheet
- Hack
- Tactic
- Secret

Bookmark this one...

theandreboso
Andrea Bosoni @theandreboso

Growing a side project will teach you more about marketing than any degree.

KateBour
Katelyn Bourgoin ⚡️ @KateBour

I got 10,274 new followers in the last 24 hours

Here’s how:

lennysan
Lenny Rachitsky @lennysan

Great product sense = generally being right about which product changes will have the intended impact.

coreyhainesco
Corey Haines 💡 @coreyhainesco

Big believer that everyone should have an immensely crappy job early on. Gives you drive and a chip on your shoulder.

I’ve had a few.

Building pool features. Making subway sandwiches. Setting up inflatable movie screens. Church intern. Landscaping.

What’re yours?

ThatChristinaG
Christina's chaos magic @ThatChristinaG

My DMs are full of people looking for community managers and heads of community.

If you are hiring, comment with what you're looking for.

If you are looking for a position, comment with what kinds of positions you are looking for.

Kevin_Indig
Kevin_Indig @Kevin_Indig

Ranking #1 in organic search is not as complicated as it seems. You can reverse engineer the qualities of the top result and tweak yours accordingly.

However, ranking #1 for thousands of keywords is a different game. You have combine two frameworks.

jimmy_daly
Jimmy Daly @jimmy_daly

a very welcome interruption to my workday 😆

lovevalgeisler
Val Geisler @lovevalgeisler

You can get burnt out from something great. Something you love, even.

A story about mental health:

1/

randfish
Rand Fishkin @randfish

So... Chill work = better work?

WIRED
WIRED @WIRED

Science is increasingly finding that there’s enormous value in working much less each day—and relaxing far more wired.trib.al/pMdARKQ

allthingsmarco
marco marandiz (💧,🔥) @allthingsmarco

early days can be really hard as a founder when people continually tell you what you’re doing won’t work…

and then you do something that makes it so obvious that it *will* work, and you couldn’t care less about the doubters.

love where we’re at. love where we’re going.

timsoulo
Tim Soulo @timsoulo

What are some examples of well-executed "content hubs?"

TheCoolestCool
Ross Simmonds @TheCoolestCool

14 lessons my grandmother taught me that have helped shape my life & career:

CarrieRosePR
Carrie Rose @CarrieRosePR

Home for the weekend

MattNavarra
Matt Navarra @MattNavarra

Instagram appears to be expanding its test of Likes for Stories

JackHorwood
Jack Horwood @JackHorwood

New on IG - liking a story ❤️

JHTScherck
JH Scherck @JHTScherck

Companies need to start thinking about a version of employer branding for freelancers. There’s too many companies & too much demand for skilled labor.

Net 60?
Uneditable vendor agreements?
Cant use logos?

Skilled folks won’t take that work because there’s better work to take.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

What amazing SEOs with still low number of followers have you started to follow this year and totally love what they share? Want to include in next #SEOFOMO 💪🤩

MarijanaKay
Marijana Kostelac ⚡️ (55/100) @MarijanaKay

Freelance writers:

If you have a client that reaches out to you for January work (capacity + preferred due dates) during first week of December because they respect that you'll be taking time off towards the end of the year...

Hold them tight and never let them go✨

#tweet100

peeplaja
Pe:p Laja @peeplaja

Starting a company takes minutes. Building a business takes years.

kdlafrance
Kristen LaFrance @kdlafrance

If you love a good shelfie, if your fridge is full of Olipop and Liquid Death...

I'd like to introduce you to ✨The Shelf Life ✨ @get_repeat's brand new audio world for CPG ♥️

Trailer is out NOW and our 1st show drops next week!

Tune in + subscribe 👇
podcasts.apple.com/us/podcast/the…

JoelKlettke
Joel Klettke @JoelKlettke

So Gmail or another email provider should do something like Spotify's wrapped, except with...

1. How many emails sent
2. Who got the most of them
3. The word count you blasted out in emails
4. The equivalent in terms of novels written
5. The most common sign-offs/phrases used


Thanks for reading!

Have a great week. 🤓


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