Mailbrew Marketing Weekly - Marketing Weekly #51

Sunday November, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files

Blogs

Better Marketing - Medium

Successful, Well Paid Publicists Have These 5 Rewarding Skills

Nina GreimelNov 26

7 Ways to Maximize Your Onsite Advantage with Pinterest (2 million Views Per Month)

James J. DavisNov 26

How to 10x Your Marketing Reach, Brand Awareness, and Lead Generation from a Networking Event

Aldric ChenNov 26

How to Use PS in Email Marketing

Lindsay Page (she/her)Nov 24

New e-commerce niches do their part to change the landscape of digital commerce

Alex BorzoNov 24

Copyblogger

Permission to Get It Wrong

Stefanie FlaxmanNov 23

We talk a lot about strategies that help you grow your writing career, because we want to position you to...

The post Permission to Get It Wrong appeared first on Copyblogger.

Buffer Resources

A Branding Expert Shares: How to Use Design Templates Like a Pro

Saskia KetzNov 22

Whether you’re using Canva, Adobe Spark, or any of the other design template tools on the web, read on for my best advice for making sure your brand continues to shine.

SEO Blog by Ahrefs

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

Tim SouloNov 25

It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail counterparts. In this article, you’ll learn the differences between the two types of long-tail keywords and how to find…

Newsletters

First 1000

🕵️ SEO

Ali AbouelattaNov 23

Step by step guide to acquiring your first users through SEO.

Carnage Issues

Happy Couch Nap Day

Victoria KellyNov 25

Keep it greasy, everyone!

The post Happy Couch Nap Day appeared first on Carney.

Podcasts

Everything Is Marketing

Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki

share.transistor.fmCorey HainesNov 23

On the show today is Juliette Kopecky. Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla.

I wanted to bring her on because LinkSquares is growing rapidly in the legal tech space and making a name for itself. They've been investing heavily into video content …

Duct Tape Marketing

Ramping Your Brand For Exponential Growth

ducttape.libsyn.comNov 24

In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. James is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with …

Ecommerce Marketing School with Ben Jabbawy

Your Super Bowl Is Here. Try These 6 Tips To Get Through Black Friday. #329

share.transistor.fmPrivyNov 26

Try Privy for FREE today
Follow Ben on Twitter
Get your free copy of Ecommerce Marketing Recipes
Check out Privy Masterclass
Download The Ecommerce Marketing Calendar
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Get your copy of The Ecommerce Marketing Calendar
Get your copy of The …

Marketing Over Coffee Marketing Podcast

Sending The Right Content in The Right Channel at the Right Time

John Wall and Christopher PennNov 26

In this Marketing Over Coffee: In this episode Nancy Chen of Zumper talks about building unique customer experiences! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Starting with Email, and over to Postmates Building automated customized outgoing engagement email for the Zumper Real Estate Rental …

3 Clips | Dissecting Great Podcasts

2 Pages with MBS: Ideas vs. "the personal" (ft. Michael Bungay Stanier)

3clips.castos.comJay AcunzoNov 22

Premise is everything when it comes to shaping a strong show. It allows the audience to understand immediately where they’re headed, which brings us to 2 Pages with MBS, a podcast where brilliant people read the best two pages of a favorite book…a book that has shaped them and …

r/marketing

A Client Who Left Me For Another Marketing Company Recently Messaged Me

116

So to start this out this was a client I had worked with in the landscaping industry and I had explained to them that SEO is a long term game and that results may start coming in early but the real magic is going to be at the end when …

Full-Funnel B2B Marketing Strategy Explained.

Hey folks.

I have been reflecting on developing go-to-market strategies for B2B tech companies during the last 8 years and mapped out on a napkin my full-funnel framework.

Curious to hear your feedback.

So here are the main parts of Full-Funnel B2B Marketing Strategy.

GTM strategy that includes:

- Target …

Lost My First Client This Week

Normally when I post on Reddit it tends to be things that are relatively upbeat and positive; however, recently I was hit by a shock that I still can't believe as I just lost my first client going into the week of Thanksgiving.

A little background is that this client …

Marketing - Latest - Google News

Former MLM Members Are Sharing Why They Got Out And It's Shocking And Sad - BuzzFeed

BuzzFeedNovember 27

Ravi Shastri teams up with Papia Guha, Jaiveer Panwar to launch sports marketing agency - Exchange4Media

Exchange4MediaNovember 27

Suit claims Meadow Gold is falsely marketing its mainland milk as a local product - Hawaii News Now

Hawaii News NowNovember 27

Social media helping small businesses compete with major retailers during holidays - WJXT News4JAX

WJXT News4JAXNovember 26

8 Key Performance Indicators for PR -- What Really Matters? - Entrepreneur

EntrepreneurNovember 26

Reader's View: Don't fall for the marketing - Duluth News Tribune

Duluth News TribuneNovember 26

Popeyes names APAC marketing lead amidst aggressive expansion plan - Marketing Interactive

Marketing InteractiveNovember 26

A Marketer’s Guide To NFTs And The Metaverse - Search Engine Journal

Search Engine JournalNovember 23

Marketing Jobs on HeyMarketers.com →

PerformYard: Demand Generation Manager

Nov 24

UPchieve: Content Marketing Manager

Nov 23

Workground: Workground's first marketer

Nov 23

InVision: Marketing Automation Manager

Nov 23

RUNNER Agency: Senior Digital Marketing Strategist

Nov 22

Amitree: Paid Marketing Manager

Nov 21

Twitter

Top links from tweets

US added to list of ‘backsliding’ democracies for first time

www.theguardian.com

‘Visible deterioration’ in US civil liberties began in at least 2019, says international thinktank

Tesla Vegan Leather Seats — How Not To Destroy The Rainforest

cleantechnica.com

Leather remains a lucrative commodity and a big problem for many automotive brands, which are being linked to the environmental degradation of the Amazon rainforest.

Channel deaths: People smugglers touting openly on Facebook

trib.al

Sky News has uncovered a network of smugglers posting routes into Europe openly on social media.

Monkey Bet | Online Gaming Powered by NFT Technology

monkeybet.co

Monkey Bet is the world’s first NFT casino. This casino is owned by the Monkeys. Each Monkey represents propertional ownership of the Monkey Bet platform, …

Stephen Sondheim, Titan of the American Musical, Is Dead at 91

www.nytimes.com

He was the theater’s most revered and influential composer-lyricist of the last half of the 20th century and the driving force behind some of Broadway’s …

How To Perform A Parity Audit

www.screamingfrog.co.uk

Learn how to perform a JavaScript and mobile vs desktop parity audit to uncover differences and potential SEO issues.

Marketers

Nik Sharma @mrsharma

In 18 months, a portfolio co grew profitably from $1,500/day to $100,000/day in daily revenue.

I agreed to advise this company in 2019. There was no product & no customers, but I fell in love with the founder's drive.

Here are 3 simple things we did, weekly, to scale fast 👇

Matthew Kobach @mkobach

No one feels like an adult. You just get older and pretty much feel the same way.

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Sales Tip:

1) Say your price
2) Stop talking

That's it, that's the whole tip.

Lenny Rachitsky @lennysan

One way to find a PM

Ross Simmonds @TheCoolestCool

Your brain can wreck you.

It will leave you thinking:

✉️That a delayed response is a NO
📆 That a busy friend doesn't care
💡 Your great idea is mediocre
⏰ You're too late to start
🔥 Everything is on fire
📉 And we're doomed

Control your brain or it controls you.

Tim Soulo @timsoulo

Do you hate it when you click "unsubscribe" and it requires you to login to that website/product first? 😠

It might seem like a smart "trick" to reduce subscriber churn..

..but I bet many people just mark such emails as SPAM in frustration.

Or at least I do. 🤷‍♂️

Andrea Bosoni @theandreboso

Everyone is telling founders to spend more time doing marketing.

But the real problem is that most of them don’t know what to do with that time.

hiten.eth @hnshah

The @CryptoMories ethos is beautiful and the community backs it up.

This morie I got reminds me of a dear friend from my college days who passed away recently.

He would have loved the community.

Christina's chaos magic @ThatChristinaG

Whenever my hubs needs to get me a gift, he always gets me a @neilhimself book. This year he outdid himself.

For my birthday this year, he created a piece just for me.

My favorite writer and my favorite doctor. Together.

Taylor Holiday @TaylorHoliday

Working at an eCom agency like CTC on Black Friday is the best business learning experience

Seeing record days for new brands at $30k

and legendary ones at $7M

Pouring over 100's of brands running every imaginable offer concept and funnel.

It's an MBA in a day.

Katelyn Bourgoin ⚡️ @KateBour

Happy customers are the best copywriters

Matt Navarra @MattNavarra

Instagram is going to make you post to Reels whether you like it or not

Hammod Oh @hammodoh1

#Instagram is testing that all the videos that will be published in the App will be published as “Reels”

The time and size of the video doesn’t matter, Whether it is vertical or horizontal

Jay Acunzo @jayacunzo

Starting to create a list of other podcasters I should collaborate with in 2022.

Who should be on that list?

April Dunford @aprildunford

Galleries Lafayette going for a kind of gamer bunny meets space Santa thing this year I guess.

Carrie Rose @CarrieRosePR

Quality street and celebrations should do a dating campaign with @bumble where they help match you with someone who likes the leftovers!

We all need a boyfriend/girlfriend who likes snickers and bounty basically

Jacob McMillen @jmcmillen89

I think the single biggest superpower in life is being able to identify what you actually want out of life and then enjoy it when you get it.

Joel Klettke @JoelKlettke

SO excited to see a friend launching and succeeding with this specialized content service:

High-converting, SEO-optimized comparison pages for SaaS companies!
stackagainst.com

Their work is next-level; definitely spent a lot of time thinking about how to do these well.

Aleyda Solis 👩🏻‍💻 @aleyda

#BlackFriday Reminder 💸 Before buying today, it might be worthy to double check if the deal you're about to buy is a real deal with price trackers like Keepa: keepa.com and CamelCamelCamel: camelcamelcamel.com

Kevin_Indig @Kevin_Indig

So much to be grateful for #🦃

Family, friends, partner
Working online and in tech
Solving hard problems
Learning every day
Being healthy

Corey Haines 💡 @coreyhainesco

Thankful for every single @SwipeFilesco member

Thankful for every newsletter subscriber

Thankful for every follower

Thankful for every friend here

🙏🙏🙏

marco marandiz @allthingsmarco

Just spent 10 minutes up to my neck in this Maine water. Kinda crazy.

Outside temp: 33 deg
Water temp: 40 deg

Kristen LaFrance @kdlafrance

3 easy things to execute TODAY to *actually* make long-term customers out of BFCM ✨

1️⃣ Remove sale buyers from weekend emails

2️⃣ Put a 5-7 day hold on first-time buyer welcome sequence

3️⃣ Add a timely one-off email *before* flows for sale customers

The what ☝️
The how 👇

Marijana Kostelac ⚡️ (54/100) @MarijanaKay

Soooo I've unintentionally taken a 2+ week break from posting on here. I'm back (I think)! 👋

I needed some time to decompress after my first international trip in 20 months, my best ever experience speaking, and my efforts to adapt to sunsets at 4pm.

How is everyone doing? 💙

Rand Fishkin @randfish

Melanie's an outstanding podcast guest. I've recommended her to several hosts who've all raved about her episodes.

Melanie Deziel (she/her) @mdeziel

Hello. I would like to be on your podcast.

storyfuel.co/podcastdetails…

#MarketingTwitter

Jonathan Levitt @jonathanlevitt

The latest The Voice of Customer Daily! paper.li/jonathanlevitt… Thanks to @KDHungerford @ML_Tweet_Bot @learndatabit #marketingtwitter #ai

Melissa from Wise Digital Marketing @melgaye

CLIENT APPRECIATION WEEK CONTINUES...Meet Somi, the amazing, interactive doll for young girls and boys. She's the perfect gift for your computer science minded little person. Order yours bit.ly/3pd5CZA

#marketing #holiday2021 #marketingtwitter #strategy #smallbusiness

MeganLJTaylor @Megantcreative

A content marketing agency will be able to create a variety of content tailored to your target audience. #digitalmarketing #contentmarketing #marketingtwitter #contentwriter #freelancewriter #MarketingStrategy

Riza Galang @rizagalang_

Direct to Consumer eCommerce Segments
Voice Search
Live content (videos)
Leverage conversion rate optimization - paid ads!
youtu.be/2MHMyvbF-HM #MarketingTwitter

Neeraj Sachdeva @imneeraj849

here are 6 ways to move your business from the red ocean to the blue ocean market
#business #marketingtwitter
earnwithknowledge.com/6-ways-to-move…

Zack @jzbzack

What are your favorite streaming provider ads?

Has an ad from a brand like Netflix, HBO MAX, Disney Plus, Peacock, etc. ever “sold” you? If so, why?

#branding #marketing #MarketingTwitter