Jan. 4 - Can legacy carmakers close the EV gap? | Lexus offers spin on hustle culture
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Jan. 3 - In case you missed it: 2021 Marketing Dive stories worth revisiting
Monday, January 3, 2022
How Yum Brands generates sales, cultural impact with a three-pronged marketing framework; 5 campaigns that leveled up mobile tech in 2021; Martin Sorrell on how S4 Capital is disrupting the legacy
Top Marketing Trends of 2021
Wednesday, December 29, 2021
CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?; How Mars approaches contextual advertising as a cookieless future looms; CTV is exploding, but can marketers capitalize on
Top Marketing News of 2021
Monday, December 27, 2021
KFC scores new CMO with Nintendo's Nick Chavez; Ad market's growth exceeds broader economic recovery, fueled by digital; Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19
Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger
Thursday, December 23, 2021
Triller merges with SeaChange to extend reach into OTT media; IAB opens general membership to agencies, broadening tent amid digital upheaval; PepsiCo's in-house content studio head on preserving
Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards
Wednesday, December 22, 2021
Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm
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