Jan. 6 - P&G steps into the metaverse | TikTok heads to gyms, restaurants in OOH deal
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Jan. 5 - Frito-Lay, Rick Astley renounce New Year's deprivations | NBCUniversal unveils new data solution
Wednesday, January 5, 2022
NBCUniversal's new advertising platform streamlines first-party data across portfolio; Best Buy launches in-house media company; Can livestream shopping in the US catch up to China's soaring
Jan. 4 - Can legacy carmakers close the EV gap? | Lexus offers spin on hustle culture
Tuesday, January 4, 2022
Lexus offers spin on hustle culture with digital-heavy campaign; TikTok dethrones Google as most-visited website; Super Bowl LVI: Tracking every ad View online | Signup | Forward Marketing Dive Daily
Jan. 3 - In case you missed it: 2021 Marketing Dive stories worth revisiting
Monday, January 3, 2022
How Yum Brands generates sales, cultural impact with a three-pronged marketing framework; 5 campaigns that leveled up mobile tech in 2021; Martin Sorrell on how S4 Capital is disrupting the legacy
Top Marketing Trends of 2021
Wednesday, December 29, 2021
CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?; How Mars approaches contextual advertising as a cookieless future looms; CTV is exploding, but can marketers capitalize on
Top Marketing News of 2021
Monday, December 27, 2021
KFC scores new CMO with Nintendo's Nick Chavez; Ad market's growth exceeds broader economic recovery, fueled by digital; Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19
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