Jan. 6 - P&G steps into the metaverse | TikTok heads to gyms, restaurants in OOH deal

 
 

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Jan.​ 6,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 

 
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Jan. 5 - Frito-Lay, Rick Astley renounce New Year's deprivations | NBCUniversal unveils new data solution

Wednesday, January 5, 2022

NBCUniversal's new advertising platform streamlines first-party data across portfolio; Best Buy launches in-house media company; Can livestream shopping in the US catch up to China's soaring

Jan. 4 - Can legacy carmakers close the EV gap? | Lexus offers spin on hustle culture

Tuesday, January 4, 2022

Lexus offers spin on hustle culture with digital-heavy campaign; TikTok dethrones Google as most-visited website; Super Bowl LVI: Tracking every ad View online | Signup | Forward Marketing Dive Daily

Jan. 3 - In case you missed it: 2021 Marketing Dive stories worth revisiting

Monday, January 3, 2022

How Yum Brands generates sales, cultural impact with a three-pronged marketing framework; 5 campaigns that leveled up mobile tech in 2021; Martin Sorrell on how S4 Capital is disrupting the legacy

Top Marketing Trends of 2021

Wednesday, December 29, 2021

CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?; How Mars approaches contextual advertising as a cookieless future looms; CTV is exploding, but can marketers capitalize on

Top Marketing News of 2021

Monday, December 27, 2021

KFC scores new CMO with Nintendo's Nick Chavez; Ad market's growth exceeds broader economic recovery, fueled by digital; Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19

Jan 18: Achievable aims: NeoGames buys Aspire

Tuesday, January 18, 2022

NeoGames buys Aspire Global, 888 trading update, Truist sports-betting survey, Ontario tax objections, +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Resending: Facebook groups are just Fools Gold for marketers 🤯

Tuesday, January 18, 2022

Unpopular Opinion: Facebook groups are just Fools Gold for marketers 🤯 On the outside, they look like marketing gold But in reality, they're toxic & only prostitute promotions 🤡 Beginners all

🎓 When big discounts backfire

Tuesday, January 18, 2022

Very big discounts (60% off or more) reduced sales on Groupon instead of increasing them. Avoid heavy discounts when it's difficult to verify your product's quality before buying it. ‌ ‌ ‌ ‌ ‌

🌱 Chile’s Climate Constitution

Tuesday, January 18, 2022

Why are Chileans coming together to write a new constitution? Find out (and lots more) in today's edition Happy Tuesday… Congrats we made it through Blue Monday, supposedly the saddest day of the

TV licence fee frozen as future remains in doubt

Tuesday, January 18, 2022

.... and Amazon shelves ban on UK Visa credit cards View this email in your browser 18th January 2022 Bite-sized business news from the UK and beyond Good morning Congratulations on surviving Blue

UK wages war on encryption

Tuesday, January 18, 2022

Also in today's edition: A US giant forays into India, Cambodia goes China-lite, a German multinational gets into trouble, and Indians get cryptoconned ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Harry's Newsletter #062 — A fresh start

Monday, January 17, 2022

Hey — Harry again. First up — Thank you for so many lovely messages about Copywriting Examples. Second up — I'm changing the newsletter format ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Facebook groups are just Fools Gold for marketers 🤯

Monday, January 17, 2022

Unpopular Opinion: Facebook groups are just Fools Gold for marketers 🤯 On the outside, they look like marketing gold But in reality, they're toxic & only prostitute promotions 🤡 Beginners all

⚡ MC - People increasingly trust people over corporations

Monday, January 17, 2022

View in browser Welcome to today's edition! Let's get right to it. People increasingly trust people over corporations Consumers are increasingly trusting people over traditional corporations.

How to get more eyes on your Facebook posts...

Monday, January 17, 2022

You're halfway through January, Reader. How are your 2022 biz resolutions doing so far? Here are a couple of resources that might help you knock them out of the park. In today's edition: FB