Jan. 7 - Oreo takes over last standing Blockbuster | Will Cameo play bigger role for brands?

 
 

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Jan.​ 7,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

 

 

 
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Jan. 6 - P&G steps into the metaverse | TikTok heads to gyms, restaurants in OOH deal

Thursday, January 6, 2022

TikTok brings viral videos to TVs in gyms, restaurants through OOH deal; User-created content — especially video — gains on traditional media consumption; Super Bowl LVI: Tracking every ad; Can

Jan. 5 - Frito-Lay, Rick Astley renounce New Year's deprivations | NBCUniversal unveils new data solution

Wednesday, January 5, 2022

NBCUniversal's new advertising platform streamlines first-party data across portfolio; Best Buy launches in-house media company; Can livestream shopping in the US catch up to China's soaring

Jan. 4 - Can legacy carmakers close the EV gap? | Lexus offers spin on hustle culture

Tuesday, January 4, 2022

Lexus offers spin on hustle culture with digital-heavy campaign; TikTok dethrones Google as most-visited website; Super Bowl LVI: Tracking every ad View online | Signup | Forward Marketing Dive Daily

Jan. 3 - In case you missed it: 2021 Marketing Dive stories worth revisiting

Monday, January 3, 2022

How Yum Brands generates sales, cultural impact with a three-pronged marketing framework; 5 campaigns that leveled up mobile tech in 2021; Martin Sorrell on how S4 Capital is disrupting the legacy

Top Marketing Trends of 2021

Wednesday, December 29, 2021

CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?; How Mars approaches contextual advertising as a cookieless future looms; CTV is exploding, but can marketers capitalize on

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