Mailbrew Marketing Weekly - Marketing Weekly #59

Writing Consistently Is a Lie — Here are the 2 Secrets to Developing a Better System • I Tried Upwork’s Project Catalog • 365 Marketing and Sales Hacks, Tips, And Facts • 5 Elements That Contribute to Startup Success • How to Avoid Fees and Keep 99.9% of Your Online Sales as a Creator • I’ve Got 99 Blog Post Ideas, and Battling Writer’s Block Ain’t One • A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer • B2B Marketing: The Beginner’s Guide • How to Invest in Episodic Content that Promotes Itself • How to Build an Audience with Social Media Brand Marketing
23
Sunday January, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

I’ve Got 99 Blog Post Ideas, and Battling Writer’s Block Ain’t One
Stefanie FlaxmanJan 20

Hesitant to refer to a list of blog post ideas? I get it. As a lifelong overthinker, I know firsthand...

The post I’ve Got 99 Blog Post Ideas, and Battling Writer’s Block Ain’t One appeared first on Copyblogger.

A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer
Nicole MillerJan 20

When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne, wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.”

alt
Joel&
B2B Marketing: The Beginner’s Guide
Si Quan OngJan 20
  In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first, some fundamentals: What B2B marketing is B2B vs. B2C marketing
Read more ›
How to Invest in Episodic Content that Promotes Itself
Rand FishkinJan 19
I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can make. The challenges are consistent creation (gotta keep those episodes coming!) and finding the right marketing flywheel to bring in fans, subscribers, and amplifiers. But, these …
How to Build an Audience with Social Media Brand Marketing
Tom WhatleyJan 18

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 billion. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Gong is an excellent example of a company dedicated to finding the best content marketing fit and …

Most Companies Measure Content Marketing ROI Incorrectly. Here’s Why (and How to Fix It).
Cameron BrownJan 17
Whether you’re doing content marketing in-house or as an outside consultant, you’re inevitably going to have executives (or whoever’s in charge) ask you, “What’s our ROI from content?” Or, if you’re just beginning your content marketing efforts, “What can we expect our ROI from content to be?” Over the last …

Newsletters

GTM Canon
Ali AbouelattaJan 18
The best GTM content from around the internet
Bing Bong
Victoria KellyJan 21

TikTok trivia is gonna be a thing soon...Get your recap while it's hot!

The post Bing Bong appeared first on Carney.


Podcasts

Adam DuVander — Developer Marketing & The DEV Content Framework
share.transistor.fmCorey HainesJan 17

On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.

I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are …

[BEST OF] How to Find out What Triggers Customers to Buy
https:Louis GrenierJan 18

Three-times founder Katelyn Bourgoin and I talk about a little-known customer data point called "buying triggers." It's a pivotal episode if you want to understand why customers buy.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Standing Out In A Crowded Market

In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we're talking about his latest book called …

How to Get Clients, Close Deals, and Get Contracts Signed
Copyblogger Media LLCJan 19

In this episode, @timstodz and @damn_ethan go deep into the strategies and tactics needed for generating new business and signing new clients.

So much of online marketing is spent on getting attention. But what happens when you get people to your website? Then what? If you're not converting your traffic …

Adding Music to Marketing with Sam Parvin
John Wall and Christopher PennJan 20

In this Marketing Over Coffee: In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is …

Nice Try!: With Breadth Comes Depth (ft. Avery Trufelman.)
3clips.castos.comCastos ProductionsJan 17

For connoisseurs of podcasts Avery Trufelman shouldn’t need much of an introduction. She’s worked on popular shows like 99% Invisible and it’s successful spinoff, Articles of Interest. More recently she teamed up with Vox and Curbed to create Nice Try!

In season one of this investigative series, Avery explored …


Hi, I'm Neil Patel

[FLAIR: HUMOR]

Hello.

I'm Neil Patel.

Have you ever wondered why I write my blog with short sentences with double line spaces?

Yes I know you've wondered that.

It's fucking difficult to read my posts, aren't them?

That's because I'm unable to write long sentences.

And also this way you …

Who should I learn from instead of Neil Patel?

I just saw the joke thread on Neil.

I assumed he's a good source to learn from (I enjoy his data-backed observatuons when he gives them) but it seems this isn't the case?

As someone with just about a year in digital marketing, and who is interested in SEO and …

Paid £26k per year, am managing 80+ clients, and have been underperforming… should I resign?

So, a bit about me: I’ve graduated with a marketing degree last year, did 2 internships in marketing before uni, worked in one sales and one marketing position during summer breaks (so have experience in marketing since 2018) and am a person with untreated ADHD, 24 years of age, but …



Marketing Jobs on HeyMarketers.com →


Twitter

MattNavarra
Matt Navarra @MattNavarra

Twitter is working on its own Close Friends feature called Twitter Flock xda-developers.com/twitter-flock-…

Image: @alex193a

mrsharma
Nik Sharma 🚢 @mrsharma

99% of meetings are a waste of time.

Here’s a framework I learned to make sure your meetings stay efficient:

POST

Purpose
Outcome
Structure
Timing

Outline POST in every calendar invite and your meetings will shrink from 60 min to 25 min, or 30 min to 12 min.

aprildunford
April Dunford @aprildunford

Understanding customer pain is not the same thing as understanding how a buyer makes a purchase decision.

ThatChristinaG
Christina Garnett @ThatChristinaG

The secret sauce is being nice to people.

KateBour
Katelyn Bourgoin ⚡️ @KateBour

If you think hiring an experienced marketer is expensive…

Just wait and see how much it costs to hire an amateur

theandreboso
Andrea Bosoni @theandreboso

My best productivity advice is to block half an hour everyday to do nothing but think because there’s nothing more unproductive than moving fast in the wrong direction.

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

New to copywriting?

Use the Problem - Agitate - Solution framework.

1) Address a main problem your prospects have
2) Agitate it with a short statement
3) Present your product as the ideal solution

Works like a charm.

hnshah
hiten.eth @hnshah

The next punks and apes were minted last year. iykyk

TheCoolestCool
Ross Simmonds @TheCoolestCool

Asking for a first time CMO 👉 What should you 100% do in the first month?

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

My deck about: "The Worst SEO Issues of Online Stores in 2022 & How to Fix Them" at #YoastCon2022 💸

slideshare.net/aleydasolis/th…

Thank you so much to the @yoast team for the fantastic opportunity to speak 🙌

timsoulo
Tim Soulo @timsoulo

YouTube doesn't allow to make changes to your video once uploaded...

But it DOES allow to change the thumbnail as many times as you want.

Which @samsgoh has been quite hilariously exploiting for his "Holiday SEO" video 😆

JoelKlettke
Joel Klettke @JoelKlettke

Backlinko probably can't hear all the complaining grumpy SEOs are doing in his soundproofed lamborghini

TaylorLagace
Taylor Lagace @TaylorLagace

1/ Influencer seeding lends itself to the most seamless transition for mass onboarding affiliates...

In this thread - I'll tell you all about the platform that our team uses & that can handle all your affiliate program needs – Refersion!

[THREAD]🧵👇

randfish
Rand Fishkin @randfish

Good news: successfully claimed my Google search panel.

Bad news: I cannot "give feedback" on the wrong-for-the-past-8-years description of myself.

In some ways, I like it this way. Great example of how fallible, incorrect, and difficult-to-change Google's data is.

lovevalgeisler
Val Geisler @lovevalgeisler

I dunno what happened over the last year but all of a sudden I'm *really good* at doing nothing. Sit on the couch and do fuck all despite piles of laundry and a never-ending to do list? Yes please.

allthingsmarco
marco marandiz is winning 💧🔥 @allthingsmarco

My Twitter feed has become extremely boring.

Lots of tech fam nonstop talking about NFTs, DTC, XYZ ETC… and any engagement I give it results in text messages about it.

Love y’all but I’m awakening from the madness of comparative success. I hope to see you on the other side.

JHTScherck
JH Scherck @JHTScherck

Just going to throw this out there:

Never ever, not once, has reading about a Google patent helped me do anything in my job, ever. It was always, and still is, a waste of time.

Snippet bait, as a concept, that on the other hand... that was pretty darn useful.

mkobach
Matthew Kobach @mkobach

I’ve had my tip jar open for 24 hours now and haven’t been venmoed even $1 yet.

You should probably test it out to make sure it isn’t a bug. I’ll report to @Twitter if it is.

peeplaja
Pe:p Laja @peeplaja

There are SaaS companies with mediocre marketing, completely undifferentiated me-too product... yet have managed to get to a significant size, making a ton of money.

Without fail, they're all in large markets with huge demand, e.g marketing automation.

Go where the money is.

Kevin_Indig
Kevin_Indig @Kevin_Indig

Time budgeting can be brutal.

We spend 8h working (let’s just pretend it’s all productive for a moment).

We (should) sleep 8h.

Leaves 8h for other activities. Right!

Wrong!

MarketingProfs
Ann Handley @MarketingProfs

I am *dying* at today’s squirrel hack of @barkbox’s social accounts. Spit-take at their Twitter bio 😂😂😂

jayacunzo
Jay Acunzo @jayacunzo

"How long should my podcast episodes be?"

Seven. Can we just say seven and stop asking this question? Please? Forever?

It's seven. Or 42. or Pizza. Just randomly reach out for any number or even word, and then stop thinking about this question for the rest of time.

brianclark
BrianClark.eth @brianclark

Get a life. All of us.


Thanks for reading!

Have a great week. 🤓


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