Mailbrew Marketing Weekly - Marketing Weekly #59
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Blogs
Hesitant to refer to a list of blog post ideas? I get it. As a lifelong overthinker, I know firsthand...
The post I’ve Got 99 Blog Post Ideas, and Battling Writer’s Block Ain’t One appeared first on Copyblogger.
When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne, wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.”
Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 billion. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Gong is an excellent example of a company dedicated to finding the best content marketing fit and …
Newsletters
Podcasts
On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.
I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are …
Three-times founder Katelyn Bourgoin and I talk about a little-known customer data point called "buying triggers." It's a pivotal episode if you want to understand why customers buy.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we're talking about his latest book called …
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In this episode, @timstodz and @damn_ethan go deep into the strategies and tactics needed for generating new business and signing new clients.
So much of online marketing is spent on getting attention. But what happens when you get people to your website? Then what? If you're not converting your traffic …
In this Marketing Over Coffee: In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Starting at Doppler Studios Global Music Consultant at Coca-Cola Why a Brand is …
For connoisseurs of podcasts Avery Trufelman shouldn’t need much of an introduction. She’s worked on popular shows like 99% Invisible and it’s successful spinoff, Articles of Interest. More recently she teamed up with Vox and Curbed to create Nice Try!
In season one of this investigative series, Avery explored …
[FLAIR: HUMOR]
Hello.
I'm Neil Patel.
Have you ever wondered why I write my blog with short sentences with double line spaces?
Yes I know you've wondered that.
It's fucking difficult to read my posts, aren't them?
That's because I'm unable to write long sentences.
And also this way you …
I just saw the joke thread on Neil.
I assumed he's a good source to learn from (I enjoy his data-backed observatuons when he gives them) but it seems this isn't the case?
As someone with just about a year in digital marketing, and who is interested in SEO and …
So, a bit about me: I’ve graduated with a marketing degree last year, did 2 internships in marketing before uni, worked in one sales and one marketing position during summer breaks (so have experience in marketing since 2018) and am a person with untreated ADHD, 24 years of age, but …
Marketing Jobs on HeyMarketers.com →
Twitter is working on its own Close Friends feature called Twitter Flock xda-developers.com/twitter-flock-…
Image: @alex193a
99% of meetings are a waste of time.
Here’s a framework I learned to make sure your meetings stay efficient:
POST
Purpose
Outcome
Structure
Timing
Outline POST in every calendar invite and your meetings will shrink from 60 min to 25 min, or 30 min to 12 min.
Understanding customer pain is not the same thing as understanding how a buyer makes a purchase decision.
The secret sauce is being nice to people.
If you think hiring an experienced marketer is expensive…
Just wait and see how much it costs to hire an amateur
My best productivity advice is to block half an hour everyday to do nothing but think because there’s nothing more unproductive than moving fast in the wrong direction.
New to copywriting?
Use the Problem - Agitate - Solution framework.
1) Address a main problem your prospects have
2) Agitate it with a short statement
3) Present your product as the ideal solution
Works like a charm.
The next punks and apes were minted last year. iykyk
Asking for a first time CMO 👉 What should you 100% do in the first month?
My deck about: "The Worst SEO Issues of Online Stores in 2022 & How to Fix Them" at #YoastCon2022 💸
slideshare.net/aleydasolis/th…
Thank you so much to the @yoast team for the fantastic opportunity to speak 🙌
YouTube doesn't allow to make changes to your video once uploaded...
But it DOES allow to change the thumbnail as many times as you want.
Which @samsgoh has been quite hilariously exploiting for his "Holiday SEO" video 😆
Backlinko probably can't hear all the complaining grumpy SEOs are doing in his soundproofed lamborghini
1/ Influencer seeding lends itself to the most seamless transition for mass onboarding affiliates...
In this thread - I'll tell you all about the platform that our team uses & that can handle all your affiliate program needs – Refersion!
[THREAD]🧵👇
Good news: successfully claimed my Google search panel.
Bad news: I cannot "give feedback" on the wrong-for-the-past-8-years description of myself.
In some ways, I like it this way. Great example of how fallible, incorrect, and difficult-to-change Google's data is.
I dunno what happened over the last year but all of a sudden I'm *really good* at doing nothing. Sit on the couch and do fuck all despite piles of laundry and a never-ending to do list? Yes please.
My Twitter feed has become extremely boring.
Lots of tech fam nonstop talking about NFTs, DTC, XYZ ETC… and any engagement I give it results in text messages about it.
Love y’all but I’m awakening from the madness of comparative success. I hope to see you on the other side.
Just going to throw this out there:
Never ever, not once, has reading about a Google patent helped me do anything in my job, ever. It was always, and still is, a waste of time.
Snippet bait, as a concept, that on the other hand... that was pretty darn useful.
I’ve had my tip jar open for 24 hours now and haven’t been venmoed even $1 yet.
You should probably test it out to make sure it isn’t a bug. I’ll report to @Twitter if it is.
There are SaaS companies with mediocre marketing, completely undifferentiated me-too product... yet have managed to get to a significant size, making a ton of money.
Without fail, they're all in large markets with huge demand, e.g marketing automation.
Go where the money is.
Time budgeting can be brutal.
We spend 8h working (let’s just pretend it’s all productive for a moment).
We (should) sleep 8h.
Leaves 8h for other activities. Right!
Wrong!
I am *dying* at today’s squirrel hack of @barkbox’s social accounts. Spit-take at their Twitter bio 😂😂😂
"How long should my podcast episodes be?"
Seven. Can we just say seven and stop asking this question? Please? Forever?
It's seven. Or 42. or Pizza. Just randomly reach out for any number or even word, and then stop thinking about this question for the rest of time.
Get a life. All of us.
Listen to the REPLAY of my #TwitterSpaces to learn about #SocialMediaStrategy for 2022
Click here to listen now:
ow.ly/oBYY50HAGAO
#business #onlinebusinessowner #socialmedia #digitalmarketingtips #marketing #marketingtwitter #onlinegrowthstrategy #fashion #style #biztips
Even if you are not a marketer, I'm sure you have heard the term cold email.
What the hell is that?👇
#marketingtips #emailmarketing #marketingtwitter twitter.com/AntoTomAbraham…
WTF is cold emailing?🤔
A Thread🧵👇
#SaaS #marketing #Sales #buildinpublic #coldemail
All touchpoints must be consistent and authentic. #MarketingTwitter linkedin.com/business/marke…
Where my copywriters at? 🤣
@theweeknd
#copywriting #marketingtwitter #writing
.
Okay ... so ... TV shows for marketers?
* White collar
* Leverage
* The Mentalist
* Elementary
* Lie to me
* Burn notice
(And yes - I think it interesting that the shows that look at psychology and behaviours seem to revolve around crime :D)
What else?
#MarketingTwitter
This is a very interesting read.
Kudos to @LesleyVos and @WordStream for putting this together.
Which technique sounds the nicest?
#copywriting #guestpost #writerscommunity #MarketingTwitter
wordstream.com/blog/ws/2022/0…
Marketers will complain that they are overwhelmed with work and talk about not having time for anything but will spend half of their day on Twitter sharing the most obvious #Marketing facts…
#marketingtips #marketingtwitter
This is why I love 💕 twitter and #marketingtwitter. You can always count on your friends to help improve your work 🙌
@Natalie_Furn just a couple of small typos I spotted on your team page. It’s HubSpot and ActiveCampaign.
The “Hand it off” campaign by @turbotax is an example of a well constructed marketing mix.
Perfect timing w/ pre-tax season. I’ve seen a handful of commercials & was even served a paid ad just this evening. 👏🏼
#Marketing #marketingtwitter
Build a moat with an A+ 💯 product
#marketingtwitter
Every app is fighting for their life with push notifications and growth hacks, meanwhile wordle is right there having us do our daily pilgrimage to a mobile website
jasonmascarenhas.com/on-page-seo-an…
The Difference between On-Page SEO and Off-Page SEO
#100DaysOfCode #socialmediamarketing #digitalmarketing #socialmedia #marketingtwitter #marketing #branding #business #seo #contentmarketing #onlinemarketing #marketingdigital #instagram #entrepreneur …
Thanks for reading!
Have a great week. 🤓
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