Mailbrew Marketing Weekly - Marketing Weekly #60

4 Hidden Truths About Starting a YouTube Channel • The 7 Strategies To Master Pinterest Marketing For Your Online Business • The Intimate Relationship Between Psychology and Marketing • Does Repurposing Content Actually Save Time? • Be shameless about promoting your work • 7 Online Business Ideas for Practical Content Entrepreneurs • 10 Small Businesses on How They’re Doing Marketing Differently in 2022 • 15 Podcasts to Boost Your SEO Game • Content Arbitrage: Shopping at the Thrift Shop of Ideas • Click, Click, Boom 💥
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Sunday January, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

7 Online Business Ideas for Practical Content Entrepreneurs
Tim StoddartJan 27

If you’re reading this, you’ve probably already been brainstorming online business ideas — and for good reason. We’re living in...

The post 7 Online Business Ideas for Practical Content Entrepreneurs appeared first on Copyblogger.

10 Small Businesses on How They’re Doing Marketing Differently in 2022
Hailley GriffisJan 25
The start of a new year is a great time to reassess your marketing strategy. To help you try some new strategies, we talked to 10 small business owners to learn how they’re doing marketing differently in 2022.
15 Podcasts to Boost Your SEO Game
Rebecca LiewJan 27
That’s because I’m a firm believer in being fussy about what I give my time to. And having tuned in to various SEO podcasts in the past month, I must say 15 of them won my fancy. From broader discussions
Read more ›
Content Arbitrage: Shopping at the Thrift Shop of Ideas
Ryan LawJan 25

The core risk of content marketing is creating something that nobody cares about. You pour time and energy into a topic that your audience ignores. You focus on the wrong angle. You take a bet, and for whatever reason, it doesn’t pay off. One way to tackle this problem—to reduce …


Newsletters

Click, Click, Boom 💥
Victoria KellyJan 27

Get your links, clicks, how-tos, and freebies in this week's recap.

The post Click, Click, Boom 💥 appeared first on Carney.


Podcasts

[BEST OF] Buyer Personas Need to Die of a Violent Death
https:Louis GrenierJan 25

Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Empowering Women And People Of Color In The Workplace

In this episode of the Duct Tape Marketing Podcast, I interview Kimberly Brown. Kimberly is a career and leadership development expert a speaker and podcast host whose mission is to empower women and people of color in the workplace. Her personal and professional development company, Manifest Yourself, provides in-person …

How to Build an Email List Without Paid Marketing
Copyblogger Media LLCJan 26

On this week's episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you ow to build an email …

Now with More Wordle!
John Wall and Christopher PennJan 27

In this episode learn about AI for Wordle, Microsoft Gaming, Organic Social and more!  Direct Link to File Brought to you by our sponsors: BlueShift and Terminus Winning at Wordle Microsoft $68.7B for Activision Blizzard 7:09 – 8:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement …

A Simple Herstory: Audio as Theater (ft. Jocelyn Kuritsky)
3clips.castos.comCastos & Evo TerraJan 24

Here’s a common story. The 2020 pandemic come along and it seriously altered someone’s plans. Here’s a less common story. A theater actor and producer can’t put on live shows any longer so she teams up with a playwright to create a one of a kind podcast experience. Well, that’s …


I'm Sick of Doing "Fake Strategies" as the Final Part of Marketing Job Interview — Can I Say No and Still Get The Job?

Long story short:

I'm a Senior-level digital marketer and I've done 3 final assignments for up-and-coming companies, where I've spent an average of 8 hours on each (though the job posters recommend 4-5 hours). And the three have been rejected. Now that's fine, in a job hunt I'm expecting to …

Got Yelled At For 10 Straight Minutes And Lost A Client, Hows Your Sunday Going?

It's been two months since I signed this client who runs an eCommerce business that sells things like pillows, blankets, and other types of sleep materials. Now when signing the client I explained to him that SEO is a long game and that he should expect more serious results anywhere …

TikTok got me rethinking my abilities as a marketer.

I’ve been working as a freelance digital marketer for over 10 years. When I graduated, Facebook’s business products didn’t exist, Instagram didn’t exist, Twitter was huge and YouTube was just somewhere fun people went to pass a minute or three. Over the year, I’ve never felt uncomfortable about adapting my …



Marketing Jobs on the Swipe Files Job Board →


Twitter

MattNavarra
Matt Navarra @MattNavarra

TikTok Megastar Khaby Lame Signs Multiyear Deal With Hugo Boss hollywoodreporter.com/lifestyle/styl…

Julian
Julian Shapiro @Julian

before you start an important conversation, try to ask: do i care more about being right or getting to the truth? the latter requires shrinking your ego. the trick is to remember that people who truly care about you don't judge you for being wrong—only for refusing to admit it.

harrydry
Harry Dry @harrydry

TikTok about Marketing Examples. 1,500,000 views. Keep going long enough to get lucky.

jimmy_daly
Jimmy Daly @jimmy_daly

it's such a good time to work in content marketing. 🚀🔥⚡️🤑

heyblake
Blake Emal @heyblake

I wrote a playbook on how Nerdwallet grew from 75 bucks to a $5B valuation.

If you want it for FREE, just leave a comment below.

I'll DM it right away!

mkobach
Matthew Kobach @mkobach

It takes a long time to learn how to be yourself

ThatChristinaG
Christina Garnett @ThatChristinaG

Behind every brilliant brand tweet or campaign is someone who had to fight for it.

amandanat
Amanda Natividad @amandanat

Great content has multiple uses.

A single blog post can also be...

• Visualized and explained in a webinar
• Rewritten as a highly-shared thread
• Discussed on a podcast

If you can't get at least 1 more use out of that post... it probably wasn't that good.

TheCoolestCool
Ross Simmonds @TheCoolestCool

That podcast? Record it.
That blog? Launch it.
That book? Write it.
That idea? Plan it.
That app? Build it.

That doubt?

Forget about it.

mrsharma
Nik Sharma 🚢 @mrsharma

I'm incredibly excited to share our newest @SharmaBrands launch today: feastables.com

Imagine if RX Bar & PepsiCo had a child (healthy + accessible), and @MrBeast was the brains behind it.

✅ Created by experts
✅ Organic ingredients
✅ Ingredients you can pronounce

jmoserr
Jeremy Moser @jmoserr

Copywriting tip: focus your marketing on specific emotional pain points people can visualize:

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Tell me you work in marketing without saying you work in marketing

randfish
Rand Fishkin @randfish

Saved this beautiful frog from a door hinge disaster.

Might be my greatest life accomplishment, so I'd like to ask you for a relevant LinkedIn endorsement.

Thanks friends.

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting tip:

Don’t be a robot.

- Use contractions
- Start sentences with conjunctions
- Don’t worry too much about grammar

People don’t buy from robots, they buy from people.

Dmurr68
Daniel Murray @Dmurr68

Accepting a LinkedIn connection is NOT me giving permission to get sold to right away.

JoelKlettke
Joel Klettke @JoelKlettke

I just gave a presentation to a major company and for 75% of the call, was not sharing my screen, so they just thought my style was talking very quickly at them with nothing to look at.

I am going to walk into the sea.

hnshah
hiten.eth @hnshah

Everyone can win, if we work together.

theandreboso
Andrea Bosoni @theandreboso

@KateBour I delete UTM parameters when I send a link 😈

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

The Top Tech SEO Strategies for 2022 and Beyond 👀

* Multimedia first
* Security for speed
* Borderless e-commerce
* More...

By the amazing @CrystalontheWeb

moz.com/blog/tech-seo-…

lennysan
Lenny Rachitsky | lennysan.eth @lennysan

What most contributed to you getting your last promotion?

jayacunzo
Jay Acunzo @jayacunzo

Who do you think is the next Seth Godin?

Who is operating right now, yet to break out beyond a small community of fans and yet to publish all their big ideas (but has plenty in them), and sees marketing as a means to serve, to make things better by making better things?

peeplaja
Pe:p Laja @peeplaja

People hating on calendly can go fax themselves.

CarrieRosePR
Carrie Rose @CarrieRosePR

No one tells you this but one of the most important things about a business , a job, a career is having fun

☀️Pick a job that feels like summer
🌤Pick colleagues that you make memories with
👍🏽Pick a boss that says no to the things that don’t make us happy (clients, work)

TaylorHoliday
Taylor Holiday @TaylorHoliday

Avoid thinking that your employees work for you.

Instead, hold onto the idea that they work for the organization and for themselves.

Your role as servant leader is to facilitate the relationship between each employee and the organization.

- @Dean_Dubs


Thanks for reading!

Have a great week. 🤓


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